Robert Peters Email & Phone Number

Londonderry, NH, US

• Responsible for all aspects of bootstrapping a new business by designing and building out an internal sales and marketing infrastructure o Implemented and configured a process-oriented customer tracking CRMo Integrated.
• Dedicated to building and optimizing the performance of a user-centric high impact website, focusing on competitive advantages
• Designed, configured, and published website, product and marketing content
• Rolled out and configured HubSpot – Inbound sales forms/landing page, sales chat, lead workflows notifications, quoting and invoicing, reporting and analytics, email sequences, and a sales playbook
• Built the Product and Support Knowledge Base for the SaaSLicense Platform for customer success and pre-sales on-boarding
• Researched and implemented keywords and maintained company position tracking to maintain highest keyword ranking possible by implementing SEO best practices to drive inbound leads and branding

Boxborough, Massachusetts, US

• Designed and built Company website for optimal performance and SEO to drive branding and visibility of iCare's software and services
• Designed, implemented, and managed Saleforce.com for sales forecasting, planning, and budgeting processes. Delivering a high level of quality, accuracy, and process consistency in planning, forecasting, and budgeting.
• Integrated HubSpot marketing and social media platforms with Salesforce

Nashua, New Hampshire, US

• Grew the company from its first software and service sale to over $600k within 2 years.
• Implemented and established sales processes, top down selling methodologies, development of the sales CRM platform (Dynamics CRM)
• Formulated and executed comprehensive marketing, branding, and development strategies to bring to market 30 different SSIS application integrations
• Ensured the delivery of high-quality services while managing for current and future growth
• Solely built internal company sales and marketing infrastructure with all of Microsoft Cloud Technology
• Developed and managed overall sales and marketing strategy and delivery.

Fleming Island, Florida, US

• Grew the company from its first software and service sale to over $30M and 100 employees within 3 years.
• Implemented and established sales processes, top down selling methodologies, as well as enhanced market coverage by creating sales productivity processes, forecasting, and reporting and analytics.
• Designed, configured, and administered Salesforce.com CRM for the sales and support divisions with 100% adoption in within 3 months.
• Managed 18 direct reports stretching across multiple geographies (integrating these with sales/marketing/finance teams) to drive sales efficiency and developed effectiveness programs, such as sales plan design.
• Deployed multiple CRM integrations for sales and support effectiveness to drive seamless cross functional team collaboration
• Drove adoption of CRM account management for forecasting and KPI dashboards to manage accounts throughout the entire sales life-cycle

Aliso Viejo, CA, US

• Planned, organized and managed a sales team of 8 to achieve the required sales targets in the Central Region.
• Engaged in strategic discussions reflecting in winning contracts and management of their account, individually delivering $100K+ contracts. Responsible for numerous $100-500K deals for such managed services for.
• Provided in depth forecasting and pipeline growth for all levels of management.
• Hired and conducted training for the new sales force.
• Intimately involved with the SQL Server community to create company branding and product awareness.
• Tightly managed Sales Team to achieve a minimum of 60 daily calls to increase client interaction.

• Sold industry-leading SQL Server tools to improve database performance, ensure high availability, streamline data analysis and perform compressed database backups.
• Met frequently with potential clients to showcase and position SQL database products.
• Maintained customer base and regional accounts and grew territory over 250%.
• Followed up with leads and current customer base and performed daily routine administrative procedures to grow account revenue.
• Delivered high quality service by developing in-depth knowledge about technical specifications and also company’s process and systems, and then documenting them in Seibel.
• Prepared and delivered software presentations and articulately demonstrated to existing and potential customers.