•Oversees development, ensuring that product assortments are brand right, highly saleable and contribute toward the overall sales goals and objectives of accounts. •Facilitates growth with existing and prospective accounts with attention to consumer market appeal and value pricing; utilizing trend expertise for development and attentiveness to cost of goods for sourcing.•Consistently manages and improves overall workflow, administrative functions and operational efficiencies across internal work groups, factory teams and vendor partners to control overall expenses and achieve timely deliveries to all accounts.

•At a premiere brand-licensing agency, managed brand integrity of product and marketing materials for the Discovery Channel, Volkswagen and Kellogg's brands.•Oversaw multiple product categories (i.e., electronics, apparel, publishing), coordinating key milestones and priorities to keep projects on target while working collaboratively to keep team informed of progressive details. •Evaluated creative execution to ensure creative product remains on-strategy and adheres to client guidelines in order to move the business. •Developed creative solutions to reduce development timing on projects and initiated product development meetings to work through high level creative challenges. •Mastered and improved development tracking and managed creative assets online. •Leveraged prior development experience in evaluation of product submissions by checking for standard compliances and posing potential value adding enhancements (functional and aesthetic). •Maintained insight on product being developed; Researched relevant product market, created competitive analysis for potential product development and published product line plans to create an overall picture of product in development.

Development Coordinator (2009-2011)•Managed approvals throughout product development process with notable brands including: Disney, Mattel, Hasbro, Cartoon Network, KidzBop, LEGO, Warner Brothers and WWE for a leading youth electronics company.•Promoted from Marketing department into Development to further restructure internal processes and be positioned to take a more active lead communicating to clients and with office in Asia.•Led the creative development process with project kick-off meetings. Preparation for meetings involved capturing trend research, securing marketing details from brand managers and finalizing creative briefs. •Established knowledge of 30 style guides to effectively address brand related challenges and be a champion for brand integrity. •Created prototypes of artwork to review and troubleshoot potential errors with final package production and work with team in Asia to devise creative resolutions.Traffic Coordinator (2007-2009)•Pulled into a newly created position, established a development process that effectively met the objectives for several departments who had previous conflicts with creative needs being fulfilled.•Managed design team. Oversaw development schedules for the long term planning of product and packaging design to meet seasonal retail sets, tradeshow deadlines and fulfillment of weekly artwork milestones. Actively evaluated rising challenges and reprioritized deliverables to meet changing needs.•Introduced accountability structure into the approval process that increased productivity for the design team.•Evaluated freelance needs according to skill level required in order to resource and manage talent at a fraction of previous spending.•Coordinated photo shoots with proven record of delivering high quality on a minimized budget.•Prepared budgets, providing detailed estimates with varied cost and quality options.•Established process to eliminate errors with asset archive and file delivery.

Associate Producer (2005-2007) •Promoted from Production Assistant and delegated more responsibilities; Served as field producer for man on the street and on-location interviews. Produced and edited sizzle reels, corporate videos, and video news releases. Contracted and supervised vendors for national events. Coordinated and served as liaison for production insurance.•Effectively assembled freelance crews with proven track of avoiding cancellation costs in a fast-paced environment with established seasons of necessary last minute schedule and logistic changes.•Negotiated up to 80% discounts on music licensing fees by building rapport with music licensing vendor. In general, handled negotiations and contracts for music licensing, talent fees, and stock image use.•Produced award-winning radio spots within same day timelines by being efficient with pre-production and use of studio session time.•Managed project spending by keeping track of production billing, processing purchase orders in a timely fashion, and keeping account executives updated with all estimates and subsequent invoice amounts. Production Assistant (2003-2005)•Assisted producers by digitizing footage, logging tapes, completing offline edits for advertising and corporate video projects, pulling stock footage, overseeing audio recording and providing music selects.•Reserved and arranged equipment needs for production shoots and post production.•Handled account team requests by processing dub orders, creating various digital formats for videos and creating reels of selected ads to secure new business.•Proactively thought through the not so urgent but important tasks that helped the department run smoothly, such as: maintaining media library databases, managing activities of interns, handling offsite Iron Mountain archival, overseeing stock and organization of departmental supplies from tape stock to props.

Senior Producer (2002 - 2003)•Maintained creative and managerial control over three broadcast TV shows; including a magazine formatted production, an ENG formatted production, and an in-studio talk show. •Noted for leadership that delivered a record number of productions for my department and bringing the station Emmy recognition. Also strategically secured funding for production special within a week of budget being pulled.•Supervised and trained 32 producers, developing a 50-page producer manual that was continually used after departure.•Revitalized a signature show format from talking heads to magazine and enabled it to run after a two year hiatus.Producer/Production Manager (1999-2002)•Before holding the title of Senior Producer, functioned in other key positions within the WHUT-TV Student Training Department:-Supervising Producer: Executed creative control over concept, graphics, and script for two seasonal specials. -Co-Producer: Coordinated seven producers to work within a uniform concept for an Emmy award winning special. -Segment Producer: Performed field producing, conducted interviews and wrote scripts for entertainment news packages. -Production Manager: Managed 60 crewmembers through scheduling, assignment delegation, and performance evaluation. Devised and maintained the production calendar. Served as liaison between department and upper management.