Community Engagement Specialist
CurrentCommunity Manager • Produced weekly educational content and managed the graphic design, marketing, and support content across U.S. community platforms • Researched and worked with product and engineering teams to develop blogs, articles, and events to help break down the features of the latest technologies and drive engagement • Spearheaded an initiative to create a bi-weekly community newsletter, successfully engaging 40,000+ subscribersDeveloped Strategies to Rapidly Expand the Presence and Perception of Smart Home and Consumer Networking Communities, doubling overall size and creating millions of impressions • Facilitated discussions, providing detailed technical support and education to community members. • Managed and moderated the official /r/TPLink Subreddit, overseeing its rapid expansion.Data Analysis and Marketing • Analyzed website traffic to identify key products for marketing campaigns and uncover emerging business challenges. • Developed automated AI analysis pipelines to process user reviews efficiently. • Conceptualized and executed giveaways to boost product awareness and user engagement.
