Rob Delvecchio Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Product Design Manager for one of the industry-leading mobile sports gaming brands. BIGGEST WINLaunched an extensive redesign of the DFS lobby experience, positively impacting the UX for the entire user base across iOS, Android, and web, delivering results that saw an 8.23% (4.7ppt) increase in users entering a contest and an 8.72% (4.9ppt) increase in total conversion.Owned the design of the new DFS lobby, conducted usability testing, coordinated roll-out plans and implementation with product, and delegated areas of focus to direct team members.ACCOMPLISHMENTSLed a team of Product Designers within the FanDuel DFS (Daily Fantasy) vertical, driving toward research-backed, user-validated UX with a positive business impact on all core shipped features.Shipped enhancements included several MPP (multi-product play) initiatives that landed $7M of incremental new user revenue on the FanDuel Sportsbook platform.Fostered a culture that presented opportunities for career growth and personal development.Streamlined planning processes within the UX&D DFS team by optimizing workflows and elevating cross-vertical collaboration.Worked across verticals to improve communication between the core product design teams.Contributed to the overall growth of the UX&D team, leading and participating in hiring interviews across various roles and seniority levels, including design, product, and research.

New York, Ny, Us

Sr. Product Designer for one of the industry-leading mobile sports gaming brands. BIGGEST WINDeveloped and shipped multiple improvements across FanDuel's Gameplay and Experiences streams, impacting the first-time user experience and core DFS (daily fantasy) features on iOS, Android, and web.Shipped enhancements included the redesigned app welcome screens (achieved 3.87 pp increase on iOS and 5.24 pp increase on Android), and a new Scheduled Draft experience (drove 45k contest entries). ACCOMPLISHMENTSCollaborated with cross-functional teams, including product, engineering, and research, to shape and define design direction, driving prioritization and guiding the road map for my area of focus. Conducted unmoderated designer-led user research sessions on User Testing, gathering qualitative insights to help guide UX decisions, including preference and concept testing, that produced comprehensive readouts of key learnings and results shared with the broader product and design team.Mentored members of the Fantasy design team, providing constructive visual design feedback, guidance on UX best practices, and improving processes for working more closely with product and engineering. Recruited to be part of a cross-vertical design team consisting of Sr. Product Designers from Sportsbook, Racing, and Casino to explore early iterations of what a horizontal FanDuel could look like, vision work that shaped future multi-product play initiatives across the company.

Mill Neck, Ny, Us

Lead Product Designer for a startup in the sports marketing/team management space. BIGGEST WINExecuted a complete redesign of the sportsYou platform on iOS and Android from the ground up and provided a best-in-class five-star rated app experience.Implemented a comprehensive UI design system with development guidelines and improved UX across the product. ACCOMPLISHMENTSShaped and delivered multiple new features and add-ons across the native and web platforms to meet evolving user needs and business goals, including an overhaul of the user onboarding experience to introduce SMS signup which produced 2x growth in signups YoY after release. Explored future improvements and feature sets for business stakeholders based on data, research, and user feedback through prototypes in Balsamiq and Adobe XD, as well as wireframes and static comps in Figma.Influenced creative direction/strategy for all marketing initiatives, including the sportsYou landing page, digital ad campaigns, event signage, printed ads, and social media executions, managing all creative production and delivery with the sales team. Designed, managed, and shipped multiple new features and add-ons across the native and web platforms to meet evolving user needs and business goals, including overhauling the user onboarding experience to introduce SMS signup. Collaborated with app and web developers in an agile scrum environment to ensure delivered creative assets and designs were being produced in a manner that was consistent with our brand guidelines and UI and UX best practices.

Atlanta, Ga, Us

Senior Art Director for the in-house creative agency of a billion-dollar digital advertising company. BIGGEST WINDrove the creative development, art direction, UX, and launch of a YP branded app experience from its conception to its introduction, engaging potential marketing clients at Advertising Week 2015 while simultaneously driving leads and pushing social engagement. ACCOMPLISHMENTSDirected the design and implementation of several mobile and digital B2B solutions, including the National sales website and an extensive responsive email template system for sales support and lead generation.Analyzed existing YP consumer properties and product offerings (including the YP app and YP.com) and recommended UI/UX design improvements and add-ons through the design of static comps, product mock-ups, and wireframes. Crafted the re-brand of YP Marketing Solutions to grow the brand’s identity and overall presence in the digital advertising marketplace. Presented both visual design executions and overall direction/strategy to stakeholders and internal marketing clients during creative review meetings.Collaborated with creative team members such as copywriters, art directors, and developers to effectively and efficiently meet the specific goals of each unique project while ensuring deliverables were received in a timely fashion.

Armonk, New York, Us

Primary Art Director for an events marketing agency.Implemented experiential marketing strategies for various consumer facing clients including Stride Gum, Trident Gum, Autism Speaks and Alka-Seltzer Plus. Managed the creative development of event materials from design through printing for several multiple-market promotional events - including banners, signage, handouts, booth staff apparel and consumer giveaways - overseeing production designers and timelines to ensure delivery within tight deadlines. Partnered with new business and account teams to develop supporting visuals for current and prospective client pitches, including infographics, logos, mock-ups and conceptual artwork. Orchestrated and participated in brainstorm sessions with creative team members in an effort to establish and refine innovative and existing marketing initiatives.

White Plains, Ny, Us

Graphic designer on the in-house creative team for a luxury spirits importer. Created point-of-sale material and promotional items for premium spirit brands, including Jägermeister.