Available for Marketing/Commercial (management and/or executive) roles on project- or interim basis.

Proprietor of radiatorvoordeel.nl (web shop). Selling conventional, hybrid and electrical radiators & accessories in the HVAC market. I initially started this a means to an end, maintaining an up-to-date digital marketing knowledge level in a very practical manner. Currently radiatorvoordeel.nl is one of the leading web shops in this segment in the Benelux.

Marketing Lead for the European Flame organization within the Glen Dimplex group. Responsible for the development of the European marketing strategy, marketing budget and marketing operations of the (gas and electrically powered) hearths portfolio & brands (Faber and Dimplex).➡ Strategic (marketing) advisor to the GD Europe management team. Providing market, customer and consumer data analysis & insights.➡ Supporting and coaching the marketing team (4 FTE), strong focus on… Show more Marketing Lead for the European Flame organization within the Glen Dimplex group. Responsible for the development of the European marketing strategy, marketing budget and marketing operations of the (gas and electrically powered) hearths portfolio & brands (Faber and Dimplex).➡ Strategic (marketing) advisor to the GD Europe management team. Providing market, customer and consumer data analysis & insights.➡ Supporting and coaching the marketing team (4 FTE), strong focus on content realization for all (off- and online) sales and communication channels and the successful introduction of a new premium electrical hearth (the Faber e-MatriX Vertical). ➡ Initiation and (1st phase) execution of a pan-European consumer insights study. Resulting in actionable market segmentation and customer journey mapping, providing insights for marketing & product development. Show less

Responsible for all European brand management of the Kabrita and Neolac brands (goat- and cowmilk infant & follow-up nutrition).➡ Ideation and execution of new marketing communication strategy for the Kabrita brand (following the re-launch of new packaging design). Including the project management of the “9 maanden” event (Netherlands) and the creation of a successful (user generated) content strategy; “the g.o.a.t awards”.➡ Realization of the launch plan for the NPD projects… Show more Responsible for all European brand management of the Kabrita and Neolac brands (goat- and cowmilk infant & follow-up nutrition).➡ Ideation and execution of new marketing communication strategy for the Kabrita brand (following the re-launch of new packaging design). Including the project management of the “9 maanden” event (Netherlands) and the creation of a successful (user generated) content strategy; “the g.o.a.t awards”.➡ Realization of the launch plan for the NPD projects puffs and porridges (goatmilk-based toddler snacks, a cooperation between Ausnutria and an organic bakery).➡ Brand responsible for the European Digital Strategy project (relaunch of Kabrita and Neolac websites, including a new CMS and E-Commerce platform). Show less

Responsible for the brand & category management convenience foods (quiches and pies).➡ Responsible for the (multi-channel; retail, food service and inflight) European category plan convenience foods. ➡ Revitalising the Pie Factory brand (a modern take on the traditional English pie), updating the brand strategy and execution (website/packaging/etc.). Including the introduction of 3 new line extensions of the Pie Factory range; beef stew-onion, pulled pork and chicken roti… Show more Responsible for the brand & category management convenience foods (quiches and pies).➡ Responsible for the (multi-channel; retail, food service and inflight) European category plan convenience foods. ➡ Revitalising the Pie Factory brand (a modern take on the traditional English pie), updating the brand strategy and execution (website/packaging/etc.). Including the introduction of 3 new line extensions of the Pie Factory range; beef stew-onion, pulled pork and chicken roti masala.➡ Marketing project leader for NPD project “snack pie”. Successful introduction of a new (snack) size version of the existing range of pies and quiches. Show less

Responsible for developing the marketing strategy and execution for the Flame (gas and electrically powered hearths for 2 brands; Faber and Dimplex) Business Unit at Glen Dimplex Europe.➡ Re-structuring the marketing team & operations. From setting up the new team structure and sourcing new team members to implementing budget (control) procedures and professionalizing the (existing) marketing automation architecture. E.g.PIM, DAM, CRM, CMS and initializing a custom order pilot project… Show more Responsible for developing the marketing strategy and execution for the Flame (gas and electrically powered hearths for 2 brands; Faber and Dimplex) Business Unit at Glen Dimplex Europe.➡ Re-structuring the marketing team & operations. From setting up the new team structure and sourcing new team members to implementing budget (control) procedures and professionalizing the (existing) marketing automation architecture. E.g.PIM, DAM, CRM, CMS and initializing a custom order pilot project (linking a new online order portal for dealers to the existing ERP system of the group).➡ Creation and execution of a new brand strategy ("there's so much to tell") for the Faber brand within the portfolio. Incl. all project management of a launch event (at the Efteling theme park) for the entire dealer network of Glen Dimplex Europe.➡ Successful introduction of a new range of high-end hearths, the Faber MatriX series. Show less

Responsible for all international marketing communication activities within the Bollegraaf group.➡ Redefine Bollegraaf's corporate brand communication strategy and align the two companies, Bollegraaf Recycling Machinery BV and Lubo Systems BV under the umbrella Bollegraaf Recycling Solutions. ➡ Revitalizing and restructuring daily operations. We reduced the total marketing budget by over 30%, whilst improving the marketing foundation and efficiency within the company. At the… Show more Responsible for all international marketing communication activities within the Bollegraaf group.➡ Redefine Bollegraaf's corporate brand communication strategy and align the two companies, Bollegraaf Recycling Machinery BV and Lubo Systems BV under the umbrella Bollegraaf Recycling Solutions. ➡ Revitalizing and restructuring daily operations. We reduced the total marketing budget by over 30%, whilst improving the marketing foundation and efficiency within the company. At the same time we also increased the international brand awareness and reputation. ➡ By means of (basic) customer journey mapping we were able to significantly support in the improvement of the acquisition strategy of the company and the implementation of a new customer relationship management system (MS Dynamics). Show less

Member of the Hooghoudt Management team. I was responsible for all operational and strategic marketing and managing the marketing department (5 FTE).➡ Extensive consumer and market analysis resulted in a long term strategic plan, including a thorough brand-positioning analysis for all 3 major brands within the company (Hooghoudt, Royalty en elPicu). ➡ Redesign of the complete Hooghoudt portfolio and creation and implementation of a new communication strategy «wat holland… Show more Member of the Hooghoudt Management team. I was responsible for all operational and strategic marketing and managing the marketing department (5 FTE).➡ Extensive consumer and market analysis resulted in a long term strategic plan, including a thorough brand-positioning analysis for all 3 major brands within the company (Hooghoudt, Royalty en elPicu). ➡ Redesign of the complete Hooghoudt portfolio and creation and implementation of a new communication strategy «wat holland hooghoudt » . ➡ Successful repositioning of Hooghoudt’s Royalty and elPicu brands and implementing successful online activation strategies for both brands.➡ Conceptualisation and introduction of Hooghoudt’s premium Gin range, specifically aimed at export markets. Show less

Responsible for all corporate marketing communication and PR activities of the Baarsma Wine Group.➡ Responsible for the execution of the commercial due diligence with all major acquisitions by the group.➡ Successful implementation of two strategic distribution contracts (Constellation Brands Inc. and Distell Group Ltd.) for the supply of “new world” wines within the several business units (12) of the group.

Member of the Koga management team, responsible for managing the marketing communications and the R&D departments of the company (7 FTE).➡ Realization of several successful new bicycle concepts, e.g.: the award-winning Tesla e-bike, the Kimera track frame for the 2008 Beijing Olympics and the Aeroblade, the worlds’ most expensive production bicycle.➡ Introduction of several new marketing concepts, e.g: Koga’s successful shop-in-shop concept & selected dealer program… Show more Member of the Koga management team, responsible for managing the marketing communications and the R&D departments of the company (7 FTE).➡ Realization of several successful new bicycle concepts, e.g.: the award-winning Tesla e-bike, the Kimera track frame for the 2008 Beijing Olympics and the Aeroblade, the worlds’ most expensive production bicycle.➡ Introduction of several new marketing concepts, e.g: Koga’s successful shop-in-shop concept & selected dealer program, introduction of the Lifecycle loyalty programme and Koga’s promotional pop-up trailer wagons for events/field-marketing.➡ Introduction of Koga Signature, one of the first online custom-order systems for bicycles in the world. This proved to be a very successful concept for premium trekking and sports bicycles. Show less

Several product and marketing functions:1998 - 2000 : (junior) marketing researcher for the corporate marketing research & strategy department of the Domestic Appliances & Personal Care division (DAP).➡ Overall coordination of all consumer satisfaction measurements within the several BU’s of the division. ➡ Development and implementation of a corporate competitive intelligence dBase.2000 - 2003: Product management for the Bright Light (Light therapy) product… Show more Several product and marketing functions:1998 - 2000 : (junior) marketing researcher for the corporate marketing research & strategy department of the Domestic Appliances & Personal Care division (DAP).➡ Overall coordination of all consumer satisfaction measurements within the several BU’s of the division. ➡ Development and implementation of a corporate competitive intelligence dBase.2000 - 2003: Product management for the Bright Light (Light therapy) product group. ➡ Successful introduction of a next generation Bright Light products with improved design, lower cost price and a much broader appeal within our target group. This resulted in significantly increased distribution throughout northern and western Europe and a quadrupling of sales.2003 - 2005: Product and marketing management for (TL) solaria. ➡ By implementing a new product Platform design strategy for the entire product range, we were able to significantly increase sales and boost profitability by almost 50%.➡ (Simultaneous) Introduction a new range of (semi-) Professional solaria. For this project, we also realised a completely new B2B marketing and distribution strategy, aimed at the upcoming market for professional tanning salons in Central and Eastern Europe. At the time, this was a unique project within the division. Show less