► Led a team of fourteen data scientists, consultants, analysts and developers to drive forward commercial data and insight across the group with responsibility for hiring.► Took full responsibility for the development and onboarding of an algorithmic multi-channel marketing attribution platform, involving the collection of over 1.5 billion data points per day all housed within bespoke internal infrastructure.► Acquired programming and development skills in R and Python using the Adwords API and building web scrapers in Selenium to create a bespoke marketing data pipeline.► Created a range of marketing, trading and financial reports using TSQL, Bigquery and Tableau to aid strategic decisions across the group► Developed advanced skills in Google Analytics, Google Tag Manager and Doubleclick Campaign Manager to accurately measure the performance of online marketing campaigns► Created and led a training programme to encourage data use and best practice across the commercial divisions of the group.

► Reporting into the Group CMO, my role involved supporting four divisional PPC teams strategically and technically and driving innovation in paid media across the group as they drove over £100m in sales in 2016.► Implemented a number of PPC, Paid Social, Programmatic Display and CRO campaigns. Sought to increase THG’s international PPC presence through expansion on to Baidu, Yandex, Qihoo 360 and Yahoo Japan.► Led a successful drive into display remarketing working with multiple partners, devising an A/B test through our bespoke platform and Google Tag Manager. Expanded this remarketing strategy across the group.► Worked with heads of marketing and data science in developing a large-scale multi-channel marketing attribution project to drive better acquisition and retention of our most valuable customers.

► Responsible for Pay-Per-Click Advertising for TheHut.com, an online department store with a budget exceeding £25,000 per month.► Create and implement strategies for maximising revenue within strict cost of sale targets and in line with broader marketing goals.► Experienced with advanced features of both Bing Ads and Google Adwords such as RLSA, Google Shopping, Bing Product Ads and Display Advertising