Rea Gurjal Email & Phone Number

Washington, Dc, Us

➙ Led multi-channel marketing programs across email, social, and paid media, driving engagement from 55% to 90% (+35%) and increasing campaign performance KPIs by 28% through customer-focused targeting strategies.➙ Streamlined end-to-end digital operations for global campaigns, implementing email optimizations, QA processes, and performance reporting, boosting campaign efficiency by 40% using automation best practices.➙ Leveraged Salesforce and Tableau for real-time performance tracking, identifying and executing adjustments that improved ROI by 22% in a quarter, accelerating data-driven decision-making for campaign optimization.➙ Developed and refined audience segmentation through A/B testing, achieving a 20% lift in lead conversions and a 15% improvement in email open rates by personalizing content to meet customer needs.➙ Led a team of 7 in deploying AI-driven strategies in the higher education industry, doubling campaign effectiveness while ensuring compliance with data usage policies.➙ Evaluated incoming RFPs by collaborating with cross-functional teams to assess feasibility, align resources, and develop strategic responses, ensuring thorough and competitive proposals that aligned with company objectives.

New York, New York, United States

New York, United States

➙ Facilitated interactive workshops for Masters and MBA students, enhancing their comprehension in statistics, marketing strategy, and analytics design & applications; post-workshop surveys showed a 20% boost in topic mastery➙ Delivered in-depth lectures to EMBA and PMBA students on the evolving digital marketing landscape, core statistics and business intelligence best practices; feedback forms highlighted a 80% appreciation rate for clarity and industry linkage

Rochester, New York, United States

Subjects : Marketing Research, Marketing Management, Digital Marketing Strategy, Managerial Economics, and Product & Brand Strategy➙ Assist the professor in developing course materials such as lecture notes and assignments. Evaluating the assignments, exams, and other assessments based on the instructor's grading criteria and providing feedback to students.➙ Hold office hours to provide one-on-one or small group assistance to students who need extra help

Rochester, New York Metropolitan Area

➙ Serving as a research assistant under the guidance of Professor. Paul Nelson (Director of Marketing Analytics course)

New York, United States

I pursued an MSBA degree to gain comprehensive expertise in business analytics, enabling me to leverage data-driven insights for strategic decision-making. The program's focus on advanced analytics, data science, and business strategy aligns perfectly with my career aspirations to drive innovation and create impactful solutions in the business world.

New York, United States

➙ Collaborated with a team of 5 to deliver strategic consulting for the company's growth (geo-political analysis) to identify potential suppliers with consistent inventory within the US through market research & competitor analysis. ➙ Enhanced growth efficiency by ~7% by liaising with external parties as well as maintaining positive stakeholder relationships & reducing the supply chain delay by ~34% through market penetration & merger growth strategies.

Rochester, New York, United States

➙ Spearheaded operational efficiency by 11% by crafting a dynamic growth strategy by integrating geo-political insights, competitor analysis, project management, bolstering supplier reliability and refining stakeholders decision-making processes➙ Reduced lead times by 25% by conducting comprehensive market research, pinpointing suppliers in North America with consistent inventory based on criteria such as pricing, GTM, delivery timeframes, infrastructure quality & product excellence➙ Negotiated a supplier contract that yielded an 18% cost reduction, translating to annual savings of $1M, subsequently decreasing supply chain delays through market penetration and merger growth tactics

Rochester, New York, United States

Clients: Michael Kors, Canon, Wiggle, Tesco➙ Strategic Account Management: Skillfully managed £600K ad budgets for high-profile clients like Michael Kors, enhancing campaign efficiency by 32%.➙ Data Optimization and Visualization: Streamlined data sets, improving Tableau dashboard render times by 18%, and extracting insights to achieve a 2x ROAS.➙ Performance and Analytics: Refined campaign strategies using Adobe and Google Analytics, leading to heightened customer acquisition and engagement.➙ PPC Campaign Excellence: Managed and optimized Google Ads campaigns, significantly multiplying return on ad spend by 3.2 times.➙ Industry Recognition: Honored with ‘Excellence in Analytics’ and ‘Best Integrated Project’ at Google’s MACX awards in 2021.➙ Team Leadership in Audience Strategy: Led a 5-person team to interpret client business needs into actionable insights, contributing to targeted audience strategies.

Pune

➙ Cost Analysis: Implemented project management, grew a $100K annual savings and 13% higher product profitability, leading to 10% overall revenue growth through strategic cost analysis and tiered pricing strategy➙ Customer Feedback Analysis: Amplified product development and client satisfaction through feedback analysis by 15%➙ Researched and analyzed the competitive market, customer buying trends, competition, and potential growth opportunities; collected relevant data, prepared detailed reports on the findings, and presented findings to managers ➙ Exceeded revenue target by 18% by providing actionable data-driven pricing analysis & created an interactive dashboard in Power BI to determine trends & vital insights in the data collected to increase operational efficiency

Ahmednagar, Maharashtra, India

➙ Completed the in-plant training and worked on the ongoing projects & products during the duration.➙ Utilized the organization's system to ensure efficient workflow and freight management.

Master’S In Business Analytics (Stem Certified), Business Analytics

Activities and Societies: Forté Fellow Simon Consulting Club Simon Pricing ClubMerit-Based Scholarship Coursework: Programming.

Bachelor Of Engineering - Be, Electronics And Telecommunication, 9.4/10