Are you a software / SAAS sales and marketing professional, wishing to harness more business from existing accounts, or have a product that is not selling as well as it should?I help to solve this. IT STARTS WITH CHANGING HOW YOU COMMUNICATE WITH CUSTOMERS in your email, voicemail, presentations, elevator pitches, videos, white papers, presentations, webinars, and postsLearn how to communicate...- CONSISTENTLY and FREQUENTLY with customers so that they know that you… Show more Are you a software / SAAS sales and marketing professional, wishing to harness more business from existing accounts, or have a product that is not selling as well as it should?I help to solve this. IT STARTS WITH CHANGING HOW YOU COMMUNICATE WITH CUSTOMERS in your email, voicemail, presentations, elevator pitches, videos, white papers, presentations, webinars, and postsLearn how to communicate...- CONSISTENTLY and FREQUENTLY with customers so that they know that you care. Hint: Sending them "How to?" and "What's New?" info is good but is too high effort to do every day... and is not enough. - In a way that gives you year-long visibility into your sales accounts and motivates customers to return your voicemails and emails - using stories and crafted headlines that make even the busiest customer pay attention.- In a way that cuts churn and drives incremental sales in existing accounts using carefully constructed non-pitchy offers.- I show you what to say and how to say it - SystematicallyTHEN IMPLEMENT A VERY SPECIFIC 5-POINT CUSTOMER RETENTION PROGRAMEarly adoption - Consistency of Communication - Visible ROI - Avoid being a Commodity – Entrench AND CREATE A DELIBERATE CUSTOMER EXPANSION PROGRAMGrow adoption by existing customers - Consistency of Communication - Champions and Outreach - Online Communities, Ecosystems and Integration partners - Distributers & ReferralsHave a new product or one that's brilliant but not selling?I can help you to develop niche-specific marketing that will command higher margins. If you are a Software Technology Sales or Marketing Professional ... and want to build a solid revenue foundation for your business..... ... Or if you want to curb price haggling at software renewal time, and actively stop losing customers (churn)..... I'd love to chat >>> angela@marketfastforward.com <<< Show less

The sport of dog agility and helping performance dog owners get the very best care has long been a passion of mine. My work for Canapp Sports Medicine included driving go to market and testing strategies to bring innovative technologies to revenue - generally third party and co-developed medical device and wellness products. I executed and negotiated legal consulting contracts for him and managed and built automations that enabled us to complete a clinical trial and write a… Show more The sport of dog agility and helping performance dog owners get the very best care has long been a passion of mine. My work for Canapp Sports Medicine included driving go to market and testing strategies to bring innovative technologies to revenue - generally third party and co-developed medical device and wellness products. I executed and negotiated legal consulting contracts for him and managed and built automations that enabled us to complete a clinical trial and write a peer-reviewed manuscript showcasing the results. I also built a digital marketing strategy and developed educational material targeting the Veterinary Sports Medicine Industry, so that the word is spread about Dr. Canapp's techniques and innovative technologies, and business was referred into his practice. I built a profiled Facebook group of targeted sports medicine and performance canine sports members as well as a veterinary sports medicine mailing list to drive referral business and veterinary educationIt was my very great pleasure to assist Dr. Sherman Canapp, the best of the best in canine sports and orthopedic medicine doctor in the world in his endeavors to make dogs' lives better .... by advancing the diagnosis and treatments available for sports and orthopedic injuries. Show less

Managed 8-figure FPGA synthesis software product line. Successfully competed with "free" products by positioning the product as a complete problem-solving OFFER, and by "niching down" on highly profitable market segments. Responsible for product business results and profitability, strategy, pricing, packaging, value proposition, partner strategy, go to market strategy, requirements specifications and prioritization, and competitive positioning, Responsible for sales enablement… Show more Managed 8-figure FPGA synthesis software product line. Successfully competed with "free" products by positioning the product as a complete problem-solving OFFER, and by "niching down" on highly profitable market segments. Responsible for product business results and profitability, strategy, pricing, packaging, value proposition, partner strategy, go to market strategy, requirements specifications and prioritization, and competitive positioning, Responsible for sales enablement including the creation and .execution of roadmaps, customer surveys, webinars, e-books, customer visits, and industry event presentations. Created and executed sales training and executive-level sales tools. Ramped up new inside sales team, focusing upon the communications, automotive, consumer, military and aerospace verticals and key problem areas - Prototyping of integrated circuits and design for highly reliable operation. Promoted products and created thousands of leads by authoring hundreds of pieces of original content, including industry articles, white papers, banner ads, video series, webinars and by executing trade shows. Show less

FPGA Design Software - Drove new product introduction, adoption and migration strategy. Developed sales strategy, managed key engagements and sales process for distributers. Established successful inside sales program, customer profiling and lead development

Developed subscription pricing policy/pricelist for McAfee.com’s B2C internet security software portfolio to establish improved year to year revenue stream

Managed product management team responsible for web-based online direct marketing communications and reporting software. Managed and negotiated software OEMs and established private label products to broaden sales channel. Expanded company’s flagship product into a line of add-on application products, growing the entire product line to over $10M. Defined and institutionalized product specification, delivery and rollout procedures.

Strategic alliance strategies and interoperability programs. Managed relationships with 20 Companies, closing 40 deals including one critical to the survival of a Synopsys business unit, that Synopsys had been unable to close for over 1 year. Served on VSIA (Intellectual Property and Standards Organization) Board of Directors

Business development and account segment entry strategies for Set Top Box and Digital TV business, including EchoStar/DishNetwork and the senior management customer value chain (Cable/Satellite Companies such as TCI and Time Warner). Managed Product Marketing team responsible for cradle to initial implementation of MPEG-2 Digital audio and video set top box decoder standard product with integrated graphics features. Grew product line to over $50M/year. Expanded the product line to address… Show more Business development and account segment entry strategies for Set Top Box and Digital TV business, including EchoStar/DishNetwork and the senior management customer value chain (Cable/Satellite Companies such as TCI and Time Warner). Managed Product Marketing team responsible for cradle to initial implementation of MPEG-2 Digital audio and video set top box decoder standard product with integrated graphics features. Grew product line to over $50M/year. Expanded the product line to address emerging need for broadband and web access features and to reduce customer Bill of Materials cost. Closed down unprofitable MPEG-2 digital video broadcast encoder business. Show less