• Facilitate winning of POCs with a view to leading to ongoing vendor contracts • Engage technical talent to build team, as required, in order to execute POCs and on-going vendor contracts with customers.• Participate in discussions around product and technology direction.• Scaling Strattica Labs, as required, to realize the promise of its core value proposition.

Founded the analytics and marketing strategy company Insight Success consulting for companies such as Nestle and Williams Games. Successfully merged the company with KinetiQ Digital and maintained P&L responsibility for the Insights and Analytics business line Analytics Product Platform Strategy• Responsible for managing the P&L, leading the overall product strategy, developing and executing the product roadmap and achieving all related business goals (product line growth, ROI), for Total Transparency Analytics Dashboard• Generated $180,000 in total platform revenue in the first year while maintaining a 85% marginPre-sales and Revenue Growth Strategy• Responsible for managing the P&L, owning the revenue growth strategy, creating the hiring and training strategy while maintaining the overall business goal• Successfully grew the Insights and Analytics business line• Signed clients such as Nestle, JoAnn Stores and Parker Hannifin• In the process of publishing a case study with Pinterest regarding integrating and measuring social campaigns through the Pinterest platformPartner and Client Accounnt Management• Established and maintained customer relationship as well as set customer expectations throughout the engagement • Designed, implemented and presented company monthly KPI and key projections• Built customer specific analytics solutions to evaluate the effectiveness of client marketing campaigns • Presented analytics summary in support of actionable recommendations for methods to improve campaign results

P&L responsibility for the Professional Service business at Kontagent reporting into the Global VP of Sales. Took the group from a cost center to $900k in revenue in a single year as well as establishing the group as the game changer in the sales process.Pre-sales and Revenue Growth Strategy• Successfully transformed the Professional Services group from being a cost center to $900k in revenue in the first year• Created and trained team on process and methodology for pre-sale discovery meetings as well as RFP requests with clients• Established the professional services offering as the key differentiator in the sales process in the crowded analytics market spaceContract and Statement of Work Creation• Created the process and methodology for standardized contract, statement of work, method of delivery and billing reports• Productionized the delivery process for increased efficiency as well as ensuring the quality of all deliverable coming out of the teamPartner Relationship Management• Established and maintained customer relationship as well as set customer expectations throughout the engagement

Established and implemented all corporate and in-game based analytics strategy. Led on-going improvements and education in Corporate and game based KPI. Built and executed on strategic marketing plans based on the overall company marketing and sales goals.Corporate Analytics • Designed, implemented and presented company monthly KPI and key projections• Designed and implemented revenue generating programs through custom analytics Game Improvement Strategy• Defined overall game analytics strategy and best practices for all Glu Mobile games• Designed, implemented and presented key findings through analytics to key stakeholders in order to drive actionable improvements to the game development process• Drove incremental revenue through the analysis of both in-game and marketing analyticsCustomer Acquisition and Re-Engagement Management• Created short and long term marketing programs to drive customer acquisition and monetization through real time analytics • Created custom analytics solution for cross functional teams to drive understanding of customer behavior and demand

Evaluated and implemented the corporate support and analytics strategy. Led on-going improvements in Corporate and key account KPI. Built and executed on strategic marketing plans based on the overall marketing and sales goals of our clients.Corporate and Client Analytics • Designed, implemented and presented company monthly KPI and key projections• Built customer specific analytics solutions to evaluate the effectiveness of client marketing campaigns • Presented analytics summary in support of actionable recommendations for methods to improve campaign resultsClient Success Strategy• Defined the overall customer experience and established support procedures and support strategy/SLA as well as the related customer training strategy and materials• Owned roadmap and execution with Engineering and QA to see the release of features and functions requested by key clientsPartner and Key Account Management• Worked directly with customers in defining discrete mobile internet projects or end-to-end engagement experiences to bring integrated marketing solution to market• Created custom analytics solutions for top clients like Sony to understand campaign success and key areas for improvements• Increased partner service throughput and availability by 120% while reducing the core business costs by 60% through new vendor contracts

• Independently created and managed a team of highly specialized Software and Systems Support Engineers worldwide in support of Affymetrix’ proprietary server-client based Enterprise Lab Information Management systems in major Pharmaceutical, Biotech, and Academic production environments worldwide• Designed and planned global software and platform support strategies to be in line with short and long term company goals toward software and revenue for the release of Affymetrix’ next generation platform• Created and implemented immediate and long term staffing plans to successfully support the launch and on-going maintenance of the released software products• Managed global Software and Applications Support Teams through the Core Team matrix in executing the support strategy• Assessed risks and mitigation strategies for current support and budget requirements• Established milestones for support and beta in preparation of the upcoming product launch

• Troubleshot all Affymetrix platform related issues via phone, e-mail and on-site visits• Performed internal testing of new assays and new arrays subsequently resulting in the generation of sample data for distribution to the various Support and Sales teams• Trained Field Applications Specialists and customers on using the Affymetrix technology