Marketing Automation Specialist
Current1. Managed the performance and effectiveness of marketing programs and lead generation campaigns, optimizing lead scoring and nurturing initiatives.2. Developed, documented, and maintained efficient processes, creating quick reference tools for streamlined operations.3. Oversaw database management, ensuring effective segmentation, list acquisition, data cleansing, and lead management.4. Led demand generation efforts, including nurture campaigns, content syndication, online advertising, and webinars.5. Orchestrated operational campaigns, implementing lead scoring and multi-touch attribution strategies for enhanced efficiency.6. Successfully troubleshooted lead-related issues at a medium scale, ensuring smooth lead flow and conversion.7. Engaged in client calls to discuss upcoming initiatives, contributing to effective communication and client satisfaction.8. Developing best-practice framework, standards, and playbooks for demand generation tactics