• Integrate brand narrative across paid, earned & owned assets. • Design & deploy tools, templates & process for better digital planning & deployment.• Help brands develop & execute thematic campaigns leveraging social, content, influencer & paid marketing channels.• Leverage measurement products (BLS, Brand-o-meter, ADH etc.) and A/B experiments to build Media playbook.• Build a robust data strategy & deploy CDP for brands for drawing audience insights, segmentation &… Show more • Integrate brand narrative across paid, earned & owned assets. • Design & deploy tools, templates & process for better digital planning & deployment.• Help brands develop & execute thematic campaigns leveraging social, content, influencer & paid marketing channels.• Leverage measurement products (BLS, Brand-o-meter, ADH etc.) and A/B experiments to build Media playbook.• Build a robust data strategy & deploy CDP for brands for drawing audience insights, segmentation & activation for better ROI• Help brands ride upon emerging trends Gaming & technology (AR/VR/NLP etc.) to dial up positive conversations/build great consumer experience• Help brands set up & succeed in e-commerce both through own D2C portal & 3rd party platforms like Amazon & Flipkart • Drive relationship with key partners like Google, Facebook, Times internet, Twitter, Amazon etc. to get access to beta products, guidance on best practices & training & drive JBP conversations• Deliver all the above through one team one dream mission across all practices of media, content, technology, social & commerce Show less

• Helping brands to leverage earned/paid media for growth including methods like SEM, Social, Display, Programmatic, SEO & Content• Lead Data driven marketing through CRM Integration, DMP management, Marketing Automation & Analytics for better ROI• Create Frameworks, processes for better solutioning & increasing productivity across teams• Currently Working on brand like – Apple, Cars24, Hitachi, Havells, Huawei, Hike Messenger, Sennheiser, Soothe Healthcare, Hooq, Bajaj Consumer… Show more • Helping brands to leverage earned/paid media for growth including methods like SEM, Social, Display, Programmatic, SEO & Content• Lead Data driven marketing through CRM Integration, DMP management, Marketing Automation & Analytics for better ROI• Create Frameworks, processes for better solutioning & increasing productivity across teams• Currently Working on brand like – Apple, Cars24, Hitachi, Havells, Huawei, Hike Messenger, Sennheiser, Soothe Healthcare, Hooq, Bajaj Consumer, TataQ• Manage a team of 12 digital planners to address client marketing requirements• Champion tools like SimilarWeb, ComScore, Livepanel, Google Analytics Show less

Spearhead marketing solutions for Apple, Sennhesier, Hike messenger & NSDC. Helping Apple increase their sales by increase store footfalls & site visitsHelp Sennheiser increase market share in the Wireless Headphone segmentIncreasing Usage & retention of Hike Messenger App amongst its current user baseSpreading the message of "Respect a skill" for National Skill Development CorporationAchievements - 4X jump in sales of Sennheiser Wireless… Show more Spearhead marketing solutions for Apple, Sennhesier, Hike messenger & NSDC. Helping Apple increase their sales by increase store footfalls & site visitsHelp Sennheiser increase market share in the Wireless Headphone segmentIncreasing Usage & retention of Hike Messenger App amongst its current user baseSpreading the message of "Respect a skill" for National Skill Development CorporationAchievements - 4X jump in sales of Sennheiser Wireless headphones post #daretoDisconnect campaign. Silver award to the campaign in Streamcon AsiaiPhone7 launch campaign received phenomenal response out beating past records & sales forecast200% growth of Hike Messenger user base from 35Mn to 100Mn by Jan ’16 aided with robust media planHike Messenger “Chutki & Shopkeeper” won Gold at Excellence in Radio Awards 2016TV Integration for NSDC “Hunar” won silver at BIG BANGBoth Hike & NSDC were shortlisted for Goa FeastSelected for the Maxus Global Exchange Program in 2016 for a 15 day stint at Maxus, Moscow Show less

Lead on Apple & Hike Messenger

Founded Blushbay.com an on demand home salon service for women.- Responsible for Product Design, Packaging, Pricing, Quality management.- Partnership with VLCC and other training institutes for training & hiring of Stylist.- Grew the company from 0-50 paying customers pm in a span of 6 months to attain operational Profitibility- Ensured high retention rate of 68% MoM

Lead non-traditional media solution for clients to address their business challengeKey clients - Shell, Airtel, BJP

Listcult.com erstwhile E-Interesting facts was a listicle blog which churned out daily dose of verified interesting facts around science, nature,celebrities, incidences, technology, space, bizarre & oddities and more.My first experience in blogging, i designed & ran the site all by myself.Web design, hosting, analytics, content marketing & social media marketingGrew the site from 0-20000 visitors in 1 year.

Create consumer centric products which can reach out to consumers as over the air content and also serve the purpose of thematic marketing campaigns for 92.7 BIG FM & BIG MAGIC