Vishal Kumar Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Gurugram, Haryana, India

• Integrate brand narrative across paid, earned & owned assets. • Design & deploy tools, templates & process for better digital planning & deployment.• Help brands develop & execute thematic campaigns leveraging social, content, influencer & paid marketing channels.• Leverage measurement products (BLS, Brand-o-meter, ADH etc.) and A/B experiments to build Media playbook.• Build a robust data strategy & deploy CDP for brands for drawing audience insights, segmentation &… Show more • Integrate brand narrative across paid, earned & owned assets. • Design & deploy tools, templates & process for better digital planning & deployment.• Help brands develop & execute thematic campaigns leveraging social, content, influencer & paid marketing channels.• Leverage measurement products (BLS, Brand-o-meter, ADH etc.) and A/B experiments to build Media playbook.• Build a robust data strategy & deploy CDP for brands for drawing audience insights, segmentation & activation for better ROI• Help brands ride upon emerging trends Gaming & technology (AR/VR/NLP etc.) to dial up positive conversations/build great consumer experience• Help brands set up & succeed in e-commerce both through own D2C portal & 3rd party platforms like Amazon & Flipkart • Drive relationship with key partners like Google, Facebook, Times internet, Twitter, Amazon etc. to get access to beta products, guidance on best practices & training & drive JBP conversations• Deliver all the above through one team one dream mission across all practices of media, content, technology, social & commerce Show less

Gurgaon, India

• Helping brands to leverage earned/paid media for growth including methods like SEM, Social, Display, Programmatic, SEO & Content• Lead Data driven marketing through CRM Integration, DMP management, Marketing Automation & Analytics for better ROI• Create Frameworks, processes for better solutioning & increasing productivity across teams• Currently Working on brand like – Apple, Cars24, Hitachi, Havells, Huawei, Hike Messenger, Sennheiser, Soothe Healthcare, Hooq, Bajaj Consumer… Show more • Helping brands to leverage earned/paid media for growth including methods like SEM, Social, Display, Programmatic, SEO & Content• Lead Data driven marketing through CRM Integration, DMP management, Marketing Automation & Analytics for better ROI• Create Frameworks, processes for better solutioning & increasing productivity across teams• Currently Working on brand like – Apple, Cars24, Hitachi, Havells, Huawei, Hike Messenger, Sennheiser, Soothe Healthcare, Hooq, Bajaj Consumer, TataQ• Manage a team of 12 digital planners to address client marketing requirements• Champion tools like SimilarWeb, ComScore, Livepanel, Google Analytics Show less

Gurgaon, India

Spearhead marketing solutions for Apple, Sennhesier, Hike messenger & NSDC. Helping Apple increase their sales by increase store footfalls & site visitsHelp Sennheiser increase market share in the Wireless Headphone segmentIncreasing Usage & retention of Hike Messenger App amongst its current user baseSpreading the message of "Respect a skill" for National Skill Development CorporationAchievements - 4X jump in sales of Sennheiser Wireless… Show more Spearhead marketing solutions for Apple, Sennhesier, Hike messenger & NSDC. Helping Apple increase their sales by increase store footfalls & site visitsHelp Sennheiser increase market share in the Wireless Headphone segmentIncreasing Usage & retention of Hike Messenger App amongst its current user baseSpreading the message of "Respect a skill" for National Skill Development CorporationAchievements - 4X jump in sales of Sennheiser Wireless headphones post #daretoDisconnect campaign. Silver award to the campaign in Streamcon AsiaiPhone7 launch campaign received phenomenal response out beating past records & sales forecast200% growth of Hike Messenger user base from 35Mn to 100Mn by Jan ’16 aided with robust media planHike Messenger “Chutki & Shopkeeper” won Gold at Excellence in Radio Awards 2016TV Integration for NSDC “Hunar” won silver at BIG BANGBoth Hike & NSDC were shortlisted for Goa FeastSelected for the Maxus Global Exchange Program in 2016 for a 15 day stint at Maxus, Moscow Show less

New Delhi Area, India

Lead on Apple & Hike Messenger

New Delhi Area, India

Founded Blushbay.com an on demand home salon service for women.- Responsible for Product Design, Packaging, Pricing, Quality management.- Partnership with VLCC and other training institutes for training & hiring of Stylist.- Grew the company from 0-50 paying customers pm in a span of 6 months to attain operational Profitibility- Ensured high retention rate of 68% MoM

New Delhi Area, India

Lead non-traditional media solution for clients to address their business challengeKey clients - Shell, Airtel, BJP

New Delhi Area, India

Listcult.com erstwhile E-Interesting facts was a listicle blog which churned out daily dose of verified interesting facts around science, nature,celebrities, incidences, technology, space, bizarre & oddities and more.My first experience in blogging, i designed & ran the site all by myself.Web design, hosting, analytics, content marketing & social media marketingGrew the site from 0-20000 visitors in 1 year.

New Delhi Area, India

Create consumer centric products which can reach out to consumers as over the air content and also serve the purpose of thematic marketing campaigns for 92.7 BIG FM & BIG MAGIC

Google Digital Insider, Digital Communication And Media/Multimedia

ISB Google Digital Insider is one of it's kind digital program in India where top 60 handpicked digital professionals across India are.

Mba

MBA

B.Sc(Hons), Physics

B.Sc - Physics (Hons)

I.Sc, Physics, Chemistry, Maths, English, Hindi

I.Sc

10Th