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Ben Read is an experienced startup leader who combines unique strengths in both strategy and execution. He has held positions leading business development and marketing, built 2 startups, and successfully grew the digital practice at Dallas-based agency. Currently, Ben consults with startups and technology companies looking to develop brands, products, and new markets. In consulting roles he has planned the launch of a new consumer mobile app in the US market for a European brand and worked with various technology companies to develop strong market positions. At HipLogiq (now SocialCentiv) he led the marketing team for both small business and enterprise Twitter-based marketing apps. He was responsible for both online sales/acquisitions and supporting the enterprise sales team.Prior to this, he led the digital practice for DFW-based agency, Ascend Marketing, and he headed up business development and marketing for a Barcelona-based software start-up while helping to define the market, develop partnerships and build the firm's sales efforts from the ground up. He also launched a first of its kind digital media agency that served the publishing industry and its advertisers where he developed new technologies and managed co-branded and private-label marketing services.Ben has a diverse background in media and technology, heavily focused on marketing and business development. He has a passion for growing businesses and uncovering new market opportunities.
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FounderWeddingbillsTexas, United States -
Customer Advisory Board MemberCacheflow Sep 2024 - PresentPalo Alto, Ca, UsCacheflow is an integrated CPQ, billing, and subscription management platformdesigned to close and expand SaaS deals seamlessly.Customers choose Cacheflow for our no-code design, easy UX, low cost ofmaintenance, and flexible integrations and API's. -
Vice President Data And AnalyticsFieldpulse - Field Service Software Oct 2019 - PresentDallas, Texas, UsAfter spending most of my career in marketing and sales, I transitioned to lead our data science and analytics team. As a high-growth SaaS platform, we knew data was key to accelerating growth. With a mission to implement, integrate, and gain insights from new systems, I led the effort to develop a data-focused tech stack to drive insights and growth. Today we have a data-driven team that is powered by timely and impactful data. -
Head Of MarketingFieldpulse - Field Service Software Oct 2017 - Sep 2019Dallas, Texas, UsFieldPulse offers a mobile-first business management platform for field service businesses. As head of marketing, I lead our growth efforts and am responsible for user acquisition and retention. -
Startup ConsultingIndependent Sep 2014 - PresentWorking with tech startups to develop and build market-leading brands
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AdvisorPollcart Mar 2016 - Dec 2021PollCart is a forward-thinking new platform that turns shopping into an authentic social experience. Our users can easily get to know the consumer opinions of friends and loved ones, even before they actually decide to make a purchase. With PollCart, you can share your shopping experience in the same way you share your status updates, moods and feelings through your favorite social media platforms. We ultimately aim to empower consumers and help them make informed purchases based on the opinions and suggestions of real people they actually trust!http://facebook.com/pollcartapphttp://twitter.com/pollcartapp -
General ManagerBigstep Media Jan 2004 - Dec 2017UsBigStep Media specializes in developing integrated marketing strategies that bring together your online and offline efforts. Do you have the right formula to propel your product or service to the next level? Let us help you be successful by bringing together great strategy and creative. Our projects deliver value to our customers by supporting initiatives such as branding, client acquisition, non-profit fund raising, customer retention, website conversion, product introduction and campaign promotion. -
Director Of MarketingHiplogiq (Now Socialcentiv) Mar 2014 - Aug 2014Developer of SaaS marketing platforms for intent-based marketing on Twitter. Leadership role managing marketing and taking two software products to market - SocialCentiv for the SMB market and SocialCompass for agencies and brands. Developed and implemented a comprehensive marketing strategy for inbound marketing, lead generation, and lead nurturing to deliver online sales directly and to support a sales force. Coordinated with stakeholders in product, engineering, and sales to embrace a culture of “growth hacking” to significantly increase customer acquisition and retention.
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Principal, Digital Marketing Group LeaderAscend Marketing Apr 2010 - Mar 2014Grapevine, Texas, UsA marketing services firm providing plug-in solutions for Fortune 500 and mid-size organizations to solve complex marketing challenges. Leadership role directing the digital Best Practice Group in strategic direction, team building, client strategy, and development of organizational best practices. Additionally, direct client engagements in digital branding, user experience consulting, web property development/ management, SEO, SEM, social media strategy, and customer relationship management. Serve as digital subject matter expert in sales efforts to develop digital strategies. -
Vp Business Development/StrategyFluendo Embedded Sl Nov 2008 - May 2009Barcelona, Catalonia, EsFluendo Embedded is the developer of Elisa, an open-source media center application designed to bring web-based media content from the computer into the living room where most of us prefer to enjoy our media. Our solution embodies the promise of convergence and provides content producers a new distribution model and a new audience.My responsibilities include both a senior management role and management of all business development and marketing efforts: Internal business planning, strategic planning, positioning, international business development, partner management, marketing, conference planning and presentation, etc. -
PresidentReel Review Llc Jun 2006 - Feb 2009National digital media agency that served the publishing industry and its advertisers through co-branded and private-label marketing services. Built and marketed web video-based products that were both compelling content for publishers and effective marketing materials for magazine advertisers. Responsible for business strategy, product development, sales, marketing, partnerships, team growth, and operations.
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Manager, Business Development And Customer SolutionsMindflow Technologies Nov 2001 - Mar 2004UsBusiness DevelopmentSolutions consultingSales and Marketing Support
Benjamin Read Skills
Benjamin Read Education Details
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Austin CollegePolitical Science -
Universidad De SalamancaLanguage And Culture Courses Completely In Spanish -
Plano Senior High School
Frequently Asked Questions about Benjamin Read
What company does Benjamin Read work for?
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What is Benjamin Read's role at the current company?
Benjamin Read's current role is Founder.
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What schools did Benjamin Read attend?
Benjamin Read attended Austin College, Universidad De Salamanca, Plano Senior High School.
What skills is Benjamin Read known for?
Benjamin Read has skills like Marketing Strategy, Marketing, Entrepreneurship, Product Development, Strategic Planning, Strategy, Digital Strategy, Digital Marketing, Creative Direction, Lead Generation, Strategic Partnerships, Business Development.
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