Brad Read Email & Phone Number

Menlo Park, Ca, Us

At Hatch, I drive growth and engagement across our user base through strategic lifecycle marketing initiatives. My key responsibilities include:- Increasing Subscription Rates: Developing and implementing strategic campaigns to boost subscription sign-ups and maximize customer lifetime value.- Improving User Engagement and Retention: Crafting compelling email, push, and in-app messaging strategies to keep our users engaged and reduce churn.- Driving Sales through Email Marketing: Creating and optimizing email marketing campaigns to drive sales, leveraging personalized content and targeted messaging.- Enhancing Omni-Channel User Onboarding: Designing and executing seamless onboarding experiences across all channels to ensure new users have a smooth and engaging start with Hatch.

New York, Ny, Us

Successfully built Buzzer’s entire email and lifecycle programs with special focus on driving improved user onboarding, increasing app usage and reducing churn.▪ Built, maintained and grew a daily newsletter from scratch to over 46k subscribers with over a 40% average open rate.▪ Created a sophisticated onboarding welcome series that consisted of personalized emails and in-app messages that led to increased account creation and drove higher engagement rates for new users.▪ Improved user retention rates and reduced churn by building segmented and automated email campaigns that brought users back to the app on a more consistent basis.▪ Became the in-house expert on using Braze as our email and customer engagement platform becoming extremely knowledgeable on segmentation, automation, personalized messaging and drip campaigns.

Palo Alto, Ca, Us

Develop and oversee strategy, day-to-day management of, and growth of the affiliate program.Leverage internal data, partner insights, market trends, and the competitive landscape to make data-based recommendations for perpetual improvements.Partner actively and empathically with key affiliates and publishers to help exceed their revenue objectives.

Henderson, Nevada, Us

Oversaw the development, execution and delivery of digital content across all channels through knowledge of how to apply data analytics to personalize and optimize content. Orchestrated digital content strategies across all online platforms to drive traffic and engagement that translated to sales and brand promotion.Implemented creative marketing strategies to disseminate content. Measured the results of marketing activity to inform future marketing campaigns while knowing which platform different kinds of content are best suited to.Managed a team of writers, illustrators and content producers.

- Curate daily newsletters that contain all of Digital Trends most engaging content- Project manage major content events to ensure plans are in place and that we have the best coverage possible- In charge of content distribution with various partners and channels- Assist in brand design project management

Redwood City, Ca, Us

-End-to-end project owner for content development projects ensuring customers have great delivery experiences receiving content that more than satisfies their goals and requirements.-Work directly with designers, writers and creative team members to produce engaging and effective content that enables excellent communications between our customers and their employees.-Drive projects results to maximize customer satisfaction within project timelines and cost constraints. -Manage all aspects of content projects, in conjunction with project managers, including requirements gathering, customer branding, quality issues, change requests and escalations.-Interface directly between customers, our customer success managers and delivery teams to enhance communications, solve challenges and keep everyone fully informed of the progress of the work.-Provide creative oversight as needed to resolve creative issues related to scripts, visuals and graphics and to keep teams aligned with project requirements.-Update the Program Management Office along with key leaders and executives in a timely manor with progress information and active escalations.-Regularly update workforce management tools making sure all teams and reports have the most current information.

San Francisco, Ca, Us

•Built a framework for planning, executing and analyzing major sporting events from a content and sales perspective •Analyzed internal data and interviewed content leaders to report on each sporting event's performance (including audience growth, revenue, internal initiatives, etc.) •Conducted cross-department meetings between key leaders of sales and content teams to create a sales menu for events •Led company-wide event kickoff meetings focused on ensuring that every department was prepared to execute the best sports experience out there

San Francisco, Ca, Us

•Managed a team of six to create daily newsletters for over 100 sports teams and leagues. Worked with editors to create schedules and programming plans to ensure complete coverage from a newsletter perspective.•Curated and edited hundred of articles daily by searching for breaking news through twitter, internal and external sources. Updated the website and Team Stream app with engaging team-specific content to increase repeat traffic to the site. •Analyzed Google Analytics and internal tracking tools in order to improve real-time decisions on headline writing, photo choice and placement.

• Monitored Individual Education Plans for 25 students by tutoring them in standard education classes and building personal relationships with each student.• Collaborated with classroom teachers to ensure their assignment structure meets the needs of my students.• Built an understanding of how to teach and motivate students with learning disabilities, skills applicable to students and people of all learning levels and disciplines.

• Wrote and taught engaging curriculum which met and exceeded the state benchmarks, contained various literacy strategies and innovative uses of technology.• Developed and implemented assessments and instructions focused on higher order thinking, depth of knowledge, connection to world beyond the classroom, substantive conversation, and social support for student achievement.• Used knowledge of Differentiation Learning to adapt lesson plans for students with IEP, TAG, ELL, 504 plans, and other learning challenges.

M.Ed, Education

Bachelors Of Arts, History