Supporting the Vice President of Marketing and Public Relations by leading impactful brand and public relations initiatives, company-wide rebrands, market expansion campaigns, association marketing, and partner collaborations in hospitality, multifamily, senior living, and safety solutions.Responsibilities:- Driving international brand awareness by crafting and executing targeted campaigns across digital and traditional channels, including organic and paid social marketing, trade publications, media pitches, and content creation.- Developing proactive media releases, thought leadership content, and social media materials to enhance brand presence and engage target audiences.- Strengthening industry partnerships by collaborating with major hotel brands and nonprofits, advocating for industry standards, and supporting safety and empowerment initiatives.- Creating branded communication materials, such as press releases, marketing collateral, newsletters, and email campaigns to ensure consistent messaging and brand compliance.- Preparing communication strategies for product launches, market expansion, trade shows, and promotional events, aligned with the company’s corporate mission and global growth objectives.- Monitoring and reporting on marketing performance metrics, including digital results, consumer insights, website analytics, and partnership engagement.- Creating, pitching, and disseminating public relations materials—news releases, press kits, articles, speeches, and reports—designed to reinforce brand authority and establish thought leadership.- Writing regular content such as blog posts and industry-specific white papers and case studies that educates and builds trust within the hospitality and multifamily sectors.

Supporting the Senior Director of Marketing by driving aggressive brand awareness campaigns, including association marketing, media pitches, trade publication advertising, paid and organic social marketing, paid search, content development, event marketing, company-wide rebrand, etc.Responsibilities:- Developing proactive media releases, thought leadership pieces, and social media content. - Strategically designing proactive communications to improve public awareness of World Cinema's corporate mission and competencies.- Creating communication materials including press releases, marketing collateral, newsletter, and email blasts; ensuring proper branding and messaging.- Preparing the communication strategy for all product launches, trade shows, meetings, and promo events.- Tracking WCI marketing results, including digital, sales, consumer insights, website content updates, and partnerships.- Creating, writing, pitching, and disseminating news releases, media alerts, speeches, press kits, articles, and reports.- Writing weekly blogs and thought leadership specific to industry knowledge.- Responsible for tracking deadlines from advertising, social and memberships, and associations.

- Initiated a plan to help the company automate its order retrieval process. - Automation of process included a procedure to handle workflow by scanning and indexing documents for retrieval.