In this internship, I was responsible for copywriting and coordinating with a Senior Account Manager to complete deliverables. I wrote copy for social media, blogs, landing pages, emails and press releases. I would monitor and engage with the client's community using their brand voice regularly. As a part of my job in managing social media accounts on Facebook, Instagram, Twitter, LinkedIn and Pinterest, I would also analyze and deliver monthly reports for these accounts in key areas such as lead generation and engagement. I was able to sit in and communicate with the clients and vetted and researched partners for a client's initiative.

Stepping into this position, my goals for the rebranding of the chapter were to streamline communication and spearhead the right processes to take the chapter through the school year and into the future years. Coming in with one member and no executive board, I was tasked with recruiting an executive board that could work well together and grow the chapter while increasing its reach on campus. We were challenged with a remote learning environment and students off-campus. Despite this, we tested communication through social media, emails and surveys to create a much-needed presence. We were able to recruit 20 new members. With the right processes to secure speakers and series, we successfully offered our members a speaker event from a local agency or professional each month.

As a part of Shoemaker Financial, I worked with the team at Shoemaker Insurance Solutions to develop client profiles and upload these into the agency management system. After determining competitors and SEO trends, I used these findings to draft a social media content calendar to increase brand awareness. I also helped film promotional videos to increase the insurance agent's social media engagement and client base.

Starting in this role, I would monitor the on-floor activity by delivering the museum's mission and values to the visiting public, guests and members via face-to-face, phone and email interactions. Each week, I would organize and deposit weekly earnings using the Square POS system into specific categories based on the source. I upsold guests to memberships by conveying benefits of the museum and its mission with sales-minded focus and delivery.

While in the Guest Services Associate position, my responsibilities extended to social media. Starting with events and activities that needed to be captured and shared to the Facebook and Instagram accounts. Once the retail space opened, I delivered engaging and consistent content to our followers and those interested in visiting the museum. By using a social media content calendar the retail store grew by hundreds of dollars per month. Utilizing interactive tools to highlight new inventory, best-sellers, back-to-school and age-specific brands our followers became aware of the retail space and its offerings as well as the museum as a whole.