Social Media Specialist Ii
CurrentB&H Photo Video is a photo and video equipment retailer founded in 1973, based in New York City. As an NYC retail landmark, B&H delivers the very best quality, customer service, selection and price in electronics, technology, and photo, video and pro audio gear.• Cultivate a vibrant, engaging online community through active interaction on and channel management of B&H’s social platforms, leveraging clear communication, discretion, social understanding, and emotional intelligence to own, enhance, and resonate with diverse audiences• Possess a strong attention to detail and an exceptional command of social media marketing tactics and strategies, effectively communicating complex visual media topics in layman's terms while creating content characterized by a unique voice, creativity, and a touch of humor• Define and execute company-wide trade show social media content and coverage strategy, serving as a prominent ambassador for B&H and effectively representing the company's brand and values while establishing meaningful connections with industry professionals and clients• Produce captivating and engaging content during events, contributing to B&H's online presence by creating visually appealing and informative materials that resonated with audiences and showcased the company's products and services• Develop and manage a dynamic social media calendar, adapting creative assets to align with industry trends and platform algorithms, ultimately driving a growth of ~400K followers on IG, TikTok, LinkedIn, and Facebook• Collaborate with video production and graphic design teams to create and distribute compelling content across multiple social media platforms, showcasing promotions, partnerships, and event coverage• Provide valuable insights by analyzing weekly and monthly social media data, guiding optimization of engagement, brand awareness, and content performance using platform-specific insights and Hootsuite Analytics