Lead the strategy and execution of digital marketing initiatives for credit union with assets of more than $1 billion. This includes website content creation and management, social media content and promotional strategies, email marketing, web analytics, SEO and PPC advertising. Identify opportunities to improve the digital experience, member education, loyalty and retention. Direct reports include Competitive Intelligence Analyst and Digital Marketing Strategist.

• Maintain/update website content and develop new sections, landing pages, photo galleries, lead forms and link packages. Perform QA and optimize for mobile and ADA compliance. Track and analyze key metrics, propose and implement enhancements and optimization.• Write, design and publish informational, promotional and transactional email communications. Develop effective triggered automated email campaigns tied to account and transaction data, lead generation and retention efforts.• Manage, monitor and grow engagement across social media channels. Generate, publish and share compelling daily content and respond to reactions. Deploy reputation management and online listening/social mention tools, respond or escalate as appropriate.

Built and executed content marketing strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Initiatives resulted in a 300% increase in social media followers and contributed to influx of new lending accounts.• Created, managed and grew business presence and engagement across social media channels, including blogs, Twitter, Facebook, LinkedIn, Google and Yelp. Generated, edited, published and shared daily content that built meaningful connections and encourages members to take action.• Assisted with website content updates, email marketing and search engine marketing strategy (paid and organic). Tracked and analyzed key metrics, proposed and implemented enhancements and optimization to increase visits, time spent on site, and conversions.• Continuously improved by capturing and analyzing the appropriate web and social data/metrics, insights and best practices, and then acted on the information. Assisted in reporting and optimization of all digital efforts.

Responsible for working within the Project Management Team to oversee marketing projects from implementation through project completion.• Worked with Project Managers, Project Sponsors and stakeholders to complete project charter, technical requirements, and business requirements to outline the project’s scope, goals, deliverables, required resources, budget, and timing.• Effectively managed project scope and budget by ensuring any changes to scope are identified, documented and approved within the project change request process. • Managed project update communications. Conducted regular team meetings. Tracked and reported project milestones and provided status reports to sponsor.

Project managed the marketing component of a major website initiative for UniversalOrlando.com. • Served as the marketing hub, working with multiple departments to ensure copy and branding for the project was to company standards.• Developed and maintained a timeline for all deliverables and ensured deadlines were met.• Collaborated with internal creative team to develop copy and creative. Routed deliverables to internal and external stakeholders for review and feedback.

Oversaw budget and all consumer marketing initiatives for print and online from conception, planning and executing while managing Marketing Specialist direct report. • Managed marketing campaign for redesigned OrlandoSentinel.com website which included a comprehensive promotional campaign consisting of TV, outdoor, online and print media, resulting in an increase in unique visitors and pageviews to the website. • Executed consumer promotion campaign to market OrlandoSentinel.com digital subscription benefits with targeted email marketing and placed media buys through online ad networks generating over $500,000 annually through digital subscriptions. • Developed marketing campaign notifying newspaper readers of a change in publication date for weekday retail inserts. Multi-departmental initiative that resulted in $1 million increase in annual revenue with minimal customer service complaints.

Assisted Marketing Supervisor to develop and implement marketing initiatives. • Conceptualized and administered various contests to drive print readers to OrlandoSentinel.com and engage online users. Goal was to increase registered users, resulting in increased email address database. • Strategized and managed all email marketing initiatives with goal to drive users to OrlandoSentinel.com, engage with the content, and then convert them to paid subscribers. • Monitored traffic to sections of website using Omniture analytic tool and provided recommendations for content placement on homepage to increase pageviews.

Supported senior staff to execute broad marketing campaigns for print and online products. • Maintained partnerships with classifieds product affiliates such as Cars.com and placed ad orders to drive audience to classifieds section of website. • Wrote briefs and collaborated with in-house team to develop outdoor, print and online creative. • Consulted with marketing agencies to monitor SEM buys and reallocate funds as needed.

o Designed optical surveys for market research initiatives with the goal of obtaining consumer insight.o Analyzed collected data with statistical analytic software such as SPSS.o Created reports and made recommendations to client.

o Promoted magazine at trade shows with the goal of increasing circulationo Built relationships with local professional organizations in the creative industry such as the American Marketing Association to sell subscriptions to memberso Managed database for the Create Awards, a yearly contest to recognize business professionals for advancements in the creative industry

o Designed and implemented promotional campaigns to increase audienceo Managed on-site promotion during Orlando Magic games at Amway Arenao Coordinated marketing initiatives with sales department and updated web site’s community events