• Generated $35,000 in incremental revenue from the 3rd largest corporate account by pitching and executing additional copywriting services for client’s website• Awarded the "2023 Client Excellence Award" for consistently delivering superior client service and solutions that contribute to client happiness and overall satisfaction• Copy work rated as “Excellent” in 2022 Net Promoter Score survey, resulting in an early 2023 contract renewal and a 23% larger contract size for Amazon Premium Beauty client• Developed best-in-class organic SEO content for 500+ products across Amazon, Walmart, Target, Sam's Club, and Costco using keyword research, competitive analysis, and retailer best practice guidelines• Managed a team of 10 freelance writers and editors, assigning writing tasks, reviewing work, providing feedback, and resolving platform issues• Created 20 content briefs to advise freelance writers on writing assignments, resulting in a significant decrease in the number of editing revisions required

**Position eliminated during COVID-19 pandemic**• Identified and fixed issue in website content management system that directly impacted online ticket sales, resulting in an increase of $33,000 within the first quarter• Audited venue website to improve site speed and overall user experience by reducing image loading times, identifying content gaps, and prioritizing mobile-first design elements• Optimized Facebook Ad spend totaling over $23,000 for 15 concerts and events by strategically allocating budget across pre-sale, on-sale, maintenance, and closeout ticket phases• Filmed the venue’s 2nd largest event of the year and edited together a highlight video within 12 hours to push across all social channels the next day• Developed a digital strategy for Tagboard’s real-time social sharing billboard service to encourage deeper fan engagement and social media tags during major venue events

• Owned the day-to-day execution of social media strategy for 11 client social accounts, scheduling 30+ posts a week across Facebook and Instagram• Grew total organic engagement by 45% and total follower count by 9% across all Facebook accounts in less than 4 months• Increased overall website/CTA button clicks on Instagram by 112%, using clear call-to-action copy and curated creative content• Implemented an automated response strategy via Facebook Messenger to nurture leads for time-sensitive messaging inquiries• Led content audits on new business accounts to identify areas of improvement and further align social media presence with organizational goals • Sourced, created, wrote, published, and tracked all social postings from start to finish and provided key content insights during monthly report meetings

• Merchandised products on NewBalance.com, assigned product attributes in the PIM, and used Salesforce Commerce Cloud to create filters, category pages, coupons, and redirects• Coordinated with global stakeholders, brand managers, and front-end developers to ensure seamless product launches, conducting extensive QA and testing to verify all website assets functioned correctly• Rigorously tested NewBalance.com before launching major holiday promotional events, including Black Friday and Cyber Monday, ensuring all timed promotions and tiered discounts worked as intended• Utilized Jira’s agile project management software to efficiently create, organize, and maintain all web ticket information to ensure 100% on-time delivery for all NewBalance.com projects• Helped create, manage, and rectify coupon codes, promotions, and campaign requests for customer care and the affiliate marketing team

• Worked with Search Engine Marketing (SEM) managers to research new affiliate partners, pitched upcoming shoe launches that aligned with the affiliate's target audience, and communicated affiliate requirements to our creative team to ensure proper assets and copy were requested for new projects • Coordinated the weekly affiliate newsletter, picking out the most relevant site stories from the editorial calendar and providing proper copy, image assets, and URL links• Logged 3rd and 4th quarter coupon requests within Jira for the site team, verifying all end dates and data points aligned with the promotion calendar

• Incorporated fundamental keywords in page descriptions to increase search ranking on Google from 13th to 2nd in less than a year• Designed the campaign website to work consistently across desktop and mobile devices, with an emphasis on strong visual imagery and bite-size informational bullet points • Utilized MailChimp’s email marketing automation platform to target prospective voters, inform them about key campaign events and issues, and collect detailed analytics to further improve campaign marketing messages• Set up custom Google Alerts to better track competitor activity in local media postings and recorded all findings in Trello, an online project management application• Properly created and sized campaign logos and photos for Facebook and Instagram to prevent cropping of key information when viewing on mobile • Worked with local third-party print shops to assemble direct mail pieces for outgoing campaign letters seeking donations • Wrote and proofread captions for social media posts and email campaigns, while remaining consistent in brand voice and tone• Handled all incoming campaign messages including email correspondences, Facebook messages, website related questions, and event volunteer coordination

• Created a :45 second promo video raising awareness about HateBrakers and its mission, using topically relevant news footage and statistics • Provided board members with a detailed storyboard outline for a future PSA video, utilizing footage from their archives • Helped concept, strategize, and proofread additional client deliverables including website framework, content calendar recommendations, and press releases

- Coordinated two :30 radio spots (English and Spanish) for Aims Community College, in addition to casting talent from the LA/NYC markets and working with a Kansas City audio studio to finalize both spots- Collaborated with copywriters, art directors, and the producer on daily tasks such as photo research, brainstorming sessions, and social oriented audio/visual projects as needed- Pitched campaign ideas to clients, built out slide presentations, and executed a photo shoot for an empowering KC lifestyle clothing brand- Delivered bimonthly videos regarding overall agency life/internship culture to push out across Bernstein-Rein's social media accounts- Tasked with selecting key production props from Arrowhead Stadium for a Kansas City Chiefs/McDonald's TV spot- Shadowed various production shoots/audio recording sessions throughout the duration of the 8 week internship

- Planned, produced, shot, edited, and uploaded weekly YouTube content over the course of 15 weeks, focusing predominantly on community events and campus related activities - Utilized social media platforms to drive traffic to my channel through captivating thumbnails, timely posts, and engaging video titles to obtain more views across my channel- Incorporated integral tags, phrases, and end screen graphics to increase SEO across YouTube and Google - Gained an intermediate level of proficiency in non-linear editing programs such as Final Cut Pro X and Adobe Premiere Pro

- Produced short length videos for budget conscious clients in the Kirksville area - Set up initial meetings with clients to ensure final specifications for video were documented and mutually agreed upon - Created public service announcements and advertisements for student groups and organizations - Processed invoice payments and collected revenue for the TV station

- Managed a $1500 budget for Greek Week, the largest budget of any position on the 20 person committee, and came in 10% under budget at the end of the term - Executed daily social media posts across Snapchat, Twitter, and Facebook to increase student awareness of Greek Week events resulting in 43% more followers across all accounts

- Organized a parade lineup of over 100 local businesses, school bands, and organizations - Directed volunteers and assisted with the timing release of each group along the parade route- Assembled a small fleet of trucks and convertibles from local dealerships and university employees to drive members of the Board of Governors through the parade

- Performed competitive analysis across competing Medical Assisting textbooks to further assist sales representatives in targeting nursing instructors - Compiled an extensive FAQ about Sherpath, an industry leading personalized digital nursing software released nationwide in July 2016

- Oversaw a $5700 budget representing 36% of the overall budget for the spring semester- Led the overall decision making process for a fraternity of 84 members, the largest fraternity on campus- Coordinated 4 recruitment events for over 80 prospectives, including a final banquet for 75 people- Digitized important recruitment documents to improve procedure efficiency for the next recruitment chairman

- Analyzed Facebook page analytics to better target and engage followers in media postings- Increased overall Facebook page likes by over 10% in less than 3 months- Grew Instagram followers over 98% within 2 months- Contributed to the overall preservation of chapter photos to ensure longevity for future members- Revamped the fraternity's rush video to include more instances of academics, brotherhood, and athletics among members

- Produced an hour long end of the summer video yearbook for over 120 students of the Academy - Conducted 19 professor interviews regarding course curriculum and student involvement in class