Reah Brown Email & Phone Number

At Parkinson's UK, I have led the comprehensive product development of the Parkinson's UK Forum, achieving a 143.3% growth in the user database over five years. My optimisation of the forum’s user experience, including the implementation of a Q&A schema, increased site sign-ups by 40% in three months. I developed and maintained the product vision and roadmap for both the Parkinson’s UK forum and Parkinson’s Connect, a digital service providing information and support to newly diagnosed individuals. Utilising agile and lean methodologies, I prioritised feature implementation to enhance user experience, effectively integrating the charity's information and support services. Additionally, I managed research and development activities, ensuring compliance with specifications and deadlines. My initiatives, such as an accessibility report, increased user engagement by 30% and forum traffic by 180%. I also oversaw a brand refresh to ensure consistency in design elements and branding. My efforts led to a 180% increase in forum traffic via accessibility enhancements. I also formulated a comprehensive scope of work for external partners to ensure consistent branding across the platform, launched a user-generated content initiative, and coordinated stakeholder meetings to discuss product development. My skills include agile/SCRUM methodologies, product strategy development, UX design, data analysis, and proficiency with various product management tools. I have also conducted extensive training programs and facilitated the onboarding of new clients, solidifying my expertise in agile product management through a rigorous SCRUM Master course.

In my role as Digital Product Owner at Parkinson's UK, I collaborated with stakeholders to develop product vision and strategy, ensuring alignment across cross-functional teams. I prioritized features and user stories based on the organisation's business and user needs, contributing to sprint planning and backlog refinement. I worked closely with UX and engineering teams to ensure timely and high-standard product deployments. My responsibilities included moderating the forum, providing user support, and collaborating with marketing teams for user research purposes. I also implemented research findings into product development through design team collaboration.

London

Proactively developed the teacher community with innovative approach through strategic planning and creating quarterly objectives.Protected the identity of EdComs Teachers inline with GDPR, ensuring consistency, appeal and thought leadership. Developed and implemented several email marketing campaigns, including design, content and A/B testing to effectively grow the database by 121% within an 18 months periodDeveloped means of growing the database through promotional channels, bothon and off line - including attending exhibitions and conferences across the UK to register teachers contributing to several new client wins for the companyIncreased website traffic by an average of 15% per month writing witty and creative social media content and blog posts. Ran paid Facebook advertisements using allocated budgets and performance data to achieve maximum ROI resulting in social engagement increase of 52%Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement and secured coverage in several leading education online publication including The Independent, Schools Week and TES Magazine.Contributed to education – led research on behalf of clients such as; Marks and Spencer, Primark, Samsung, BP, BT and Google to name a few.

Old Street

Client: Jaguar Responsibilities:Worked autonomously to deliver an effective service for an automotive client across a variety of social media channels. Produced a comprehensive editorial calendar inline with the client’s social media strategy, tone of voice and brand guidelines. Communicated with customers and responded to customer queries efficiently and effectively to engage with the online audience.Advised the client on ways to improve their customer engagement, develop their community and drive traffic to the Jaguar website. Collaborated with senior members of the Social Media team to ensure projects were successfully managed and shared insights gained from monitoring all relevant social media activities to determine next steps. Contributed to creative brainstorming sessions for future campaign ideas.

London

Client:UncoverResponsibilities:Conceptualized and executed offline and online marketing campaigns, including email marketing campaigns collectively garnering 20% conversion rate. Created, managed and grew the company’s presence through Twitter, Facebook and Instagram and Co-ordinated and community events with different restaurants and private member clubs.Defined, implemented and reported on a range of metrics for various campaigns and created touchpoints within the marketing decision making journey based on findings. Regularly re-evaluated the social media strategy to identify areas that needed enhancing Created a content calendar and implemented across all social media channels using Hootsuite and built/maintained the company blog. Organised and conducted interviews with restaurateurs and head chef’s for the purpose of the blog, including the head chef at Hutong. Built relationships with key influencers to secure coverage and content across multiple different online communities.

London, United Kingdom

Client:King's Commercialisation InstituteKing's College LondonResponsibilities:Monitored, updated and created monthly content calendars for all live social media accounts. Ensured each platform was being used to its maximum capacity, i.e promoting material (video and pictures from previous events) effectively through online channels in order to obtain coverage and maximize impact.Managed all videos/ voice recordings and uploaded as podcasts on the internal King’s College London system. Prepared proposal for the Entrepreneurship Manager to secure keynote speakers and implement new social media strategies. Regularly updated and managed the PR database with new contacts within King’s College London and researched new methods of better engaging and disseminating information on projects internally.Actively promoted events and projects at King’s College London through various social media channels as well as external bodies, where relevant to encourage as well as ensure wide attendance .Monitored shared email account on daily basis. This included forwarding/ following - up on enquires within the team where appropriate ensuring customer service standards were maintained. Developed and regularly updated the King’s Commercialisation Institute’s on the main King’s College London website via web CMS in line with news, events and information development.

London, United Kingdom

• Drinkaware• Marmite• Kettle Chips• The Big Yellow Self Storage Company• Arts Rule ArubaFreelanced at various agencies including Ogilvy One, Splendid Communications and The Pancake Gallery. During this period I managed the accounts for various food, drink and lifestyle clients.

London, United Kingdom

Clients:Nokia USBelvedere Vodka Miller Harris Peridot LondonUmberto Giannini Oddbins Battersea Pie Station.Responsibilities:• Generated content across, articles, blogs, websites and social media accounts • Worked closely with clients and publishers or subject matter experts in the fashion, luxury, food and drink and events arena • Conducted research and wrote content for client proposals, social media pitches, reports and reviewed materials for readability, flow, overall topic and style• Monitored and tracked online campaigns • Outreached to bloggers and online journalists and secured coverage for various client campaigns, including Nokia US Lumia 900 launch with Nicki Minaj• Worked alongside crisis management director to monitor and report online conversations regarding Belvedere Vodka• Undertook additional responsibilities and/or duties that my Managing Director required in accordance with the needs of the agency• Contributed to agency brainstorms and conducted meetings with social media experts• Increased the agency’s Twitter followers by 1,500 within a period of six months