Marketing Design Consultancy, web and digital design and build

As the head of the Creative Studio, I reported to the Director of Brand & Creative. My responsibilities ranged from overseeing a team of mixed disciplines including Motion Designers, Digital Designers, Copywriters and a Studio Manager.Within my time I achieved to empower the design team to do bold and ambitious work, and ensure the business is supporting the power of Brand & Design to stand out in a competitive space through superior user experiences.• Instrumental in the rebuilding of the Brand & Creative department after a business change in 2019• Reworked all of the Design Department's workflow optimisation through process and structure, reframing roles and responsibilities of all levels.• Created a Hybrid working setup allowing the team to work from home• Responsible for recruitment, development and progression within my team.• Led a large design department to execute high-standard work from concept to delivery• Setting a departmental culture and objectives to enable innovation• Enabled a culture of collaboration, bringing together different disciplines enabling creative thinking across the wider company• Grew senior colleagues and the wider team to achieve their potential• Instigate a development plan for all designers to up-skill and experience of all team members• Achieved organisational goals within assigned budget and limited headcount• Accountable for the design and creative long term strategy of the core brand• Ensured digital design thinking is at the heart of all campaign designs to help identify platforms and opportunities where the importance of visual impact will engage new and underserved audiences• Active leader working collaboratively with other Heads and stakeholders at a strategic level to identify and deliver industry-leading innovation through strategy and thought leadership• Worked alongside Legal and Policy guidelines to ensure the safe delivery of content

Reporting to the Head of Creative, as Lead Digital Designer I was responsible for the creation, development and execution of external display, web and social media for all brands at Sky Betting & Gaming. Additionally I was responsible for the customer journey and best practices in all digital channels. I managed a team of Designers, Motion Graphics Designers and Front End Developers. Ideating with Brand Lead Designers. Generating storyboards for campaigns to fit in all media channels and inform the shot lists for all video and photo shoots. Working on some of the biggest brands in the gaming world: Sky Bet, Sky Vegas, Sky Casino, Sky Sports Super 6, Sky Sports Fantasy FootballAchievements• I created a system to populate web banners from a feed of markets from Sky Bet - this has been rolled out to other companies as part of the FlashTalking service.• I refined the Sky Betting and Gaming creative team ways of working. I established an in-house Motion Graphics team and through cost-saving and responsiveness was able to reduce the use of external agencies for fulfilment.• I was instrumental in the Sky Bet targeting strategy for external display channels and ensuring the creative briefs aligned with the marketing targets and strategy. This included the customer journey from creative driver to site and optimisation of the landing pages.• I directed many shoots with known talents such as Jeff Stelling and Andrew Coultard for the Sky Bet Ryder Cup campaign, assets included a golf game I built for the Sky Sports Home Page Takeover.• Brainstorming, Storyboarding and directing the digital shoot for the Sky Sports Super 6 campaign “Win Jeff’s £1 Million” with Jeff Stelling, filmed on location at a stately manor in Canterbury. The campaign pushed record numbers during the opening weekend.

Reporting to the Studio Manager as a Senior Designer I was responsible for taking work from an external agency and working closely with a marketing manager, I would create campaign assets. Achievements• I established the studio ways of working; Brand Campaign make-lists linked to photoshop templates with the correct campaign asset sizes. • I established the external display ways of working. I developed banners on the Google DoubleClick DCO system for Brand Campaigns, acquisitions and Affiliates.• I developed the first age-gate YouTube creative alongside the development team at Google Studio in London.• I developed a system using market data from the Sky Bet API for affiliate banners. Sky Bet was first to market with feed driven banners which have now become standard fare.• I created a desktop app called “Banner Builder” to allow the marketers to generate their own banners from a library of backgrounds and creative assets.• Revolutionising the way external display banners are created and speeding up production by centralising the code-base. My method is now used by some of the major brands in the UK gaming industry.

Contracting for leeds and Manchester agencies while servicing a small list of clients.Myebook.com - ManchesterThe brief was to develop a page-turning technology to allow users to embed print style brochures onto their websites. The challenge was to create a system that allowed the user to design the content of their books online and generate an ‘ebook’. Each stage of the development was scoped out and tested thoroughly on a small group of users before moving out of the beta stage. Sportlived.co.uk - LeedsAt the time Sportlived was a small startup and required the full service of branding, print, web and brochure work.

I worked on various briefs for Disney and first direct accounts

Web Design

Design/build of websites and cd presentations.

I really enjoyed my life with outside the Box, a really great team of people. I was system manager by default and designed for print. I moved into web design here - I designed the first website for LIttlewoods catalogue while at OTB.