Words that convert. Ideas that ignite. Experiences that connect.I'm a classically trained copywriter, content strategist, and creative conceptor with a passion for crafting compelling narratives across all mediums: traditional, digital, and experiential.I bring a unique blend of creativity and pragmatism to every project, ensuring my ideas are not just innovative, but also deliver tangible results.Looking to elevate your brand voice? Let's connect! (And for a glimpse into my thinking, visit haleyrobinson.com)
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Senior CopywriterYes& AgencyHouston, Tx, Us
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Senior CopywriterHothouse Inc. May 2022 - PresentHouston, Texas, United States– Collab and create with an insights-led team of marketers and creators helping today’s ambitious brands navigate their business complexities.– Build brands with humanity by developing compelling marketing strategies with a strong culture-driven vision -
Creative DirectorDidymouse Marketing Dec 2020 - Present -
Senior CopywriterCart.Com Mar 2021 - May 2022Houston, Texas, United States– Hired as the first copywriter for this high-flying startup and built out the copy team– Developed and pitched creative marketing strategies to SMB and enterprise clients– Worked directly with leadership to ensure brand consistency and strategic goals were met for all clients– Helped launch 5 new eCommerce businesses– Became proficient in Klaviyo -
Senior CopywriterMmi Agency Feb 2017 - Feb 2021Houston, Texas Area– Developed strategic creative campaigns for popular national brands including Zevo, Gillette, Venus, The City of Houston, and MD Anderson Cancer Center– Worked with the creative team to create compelling, authentic marketing assets– Created and implemented SEO content strategies– Wrote search-optimized website copy and content– Performed social media community management for top consumer health products -
CopywriterMmi Agency Mar 2014 - Feb 2017Houston
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Junior CopywriterThe Company Of Others (Formerly Fkm) Jun 2012 - Mar 2014Houston, Tx– Developed innovative advertising campaigns for radio, print, TV, digital, and social– Wrote copy for a wide range of clients including Carbonell Olive Oil, Success Rice, Amegy Bank of Texas, and Massage Heights– Worked with interdisciplinary teams to create relevant and adaptable campaigns– Founding member of the Digital Innovation Team and TCOO Social Media Team -
Copywriter, Education Community Manager@Free Aug 2010 - May 2013– Managed @universifree, the @free sub-account geared toward "sharing the best free education & student opportunities. Including advice, scholarships & offers."– Generated content and interacted with 10K+ followers.www.twitter.com/universifree
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Copywriter InternMeplusyou Agency Dec 2011 - Apr 2012Dallas, Tx– Worked as a writer on a team that produced work for four national clients including Louisville Slugger and Enterprise Rental Car– Wrote copy for social media accounts, online banner ads, and websites– Developed and pitched new campaign concepts for both social and traditional media -
Copywriting InternRange May 2011 - Dec 2011Dallas, Tx– Developed copy for various projects including promotional t-shirts, corporate websites, newspaper ads, and an iPhone app -
Copywriting InternGuerra Deberry Coody May 2010 - Aug 2010– Developed and pitched an intergrated marketing campaign to the GDC partners and employees– Worked with Copywriter Mentor to further develop writing and communication skills -
Voice PersonalityRadio Disney - Citadel Media Jan 2002 - Aug 2010– Recorded voice-overs for local, regional, and national commercials– Interacted with in-house advertising staff and gained a general knowledge of radio advertising
Haley Robinson Education Details
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Advertising (Major), English/Psychology (Minors)
Frequently Asked Questions about Haley Robinson
What company does Haley Robinson work for?
Haley Robinson works for Yes& Agency
What is Haley Robinson's role at the current company?
Haley Robinson's current role is Senior Copywriter.
What schools did Haley Robinson attend?
Haley Robinson attended Southern Methodist University.
Who are Haley Robinson's colleagues?
Haley Robinson's colleagues are Landon Early, Mike Katinsky, Claire Taylor, Hotty Hot, Erin Garai, Tess Mcquary, Borris Bags.
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1ucf.edu
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Haley Robinson
Raleigh-Durham-Chapel Hill Area3bcbsnc.com, bcbsma.com, aligntech.com -
Haley Robinson
Reputation Strategist, Integrated Marketer And Storyteller | M.S. In Integrated Marketing + CommsGreater Chicago Area5yahoo.com, syr.edu, syr.edu, mower.com, northwestern.edu2 +191098XXXXX
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Haley Robinson
Marketing And Management Student @ Robert H. Smith School Of Business | Maryland Football Recruiting And Operations Intern | Seeking New Opportunities In The Sports Business IndustryCollege Park, Md1umd.edu -
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