After years of working with Excellect as a strategic consultant, I joined the team in an active leadership role to drive growth and development within the sales and marketing departments. My role involves creating and executing a strategic vision to enhance sales performance, build strong partnerships, and provide valuable benefits to clients. Key responsibilities:• Leading the sales department, overseeing staff and processes to optimise performance and drive growth.• Developing and implementing sales strategies, training staff, and fostering a culture of continuous improvement.• Negotiating partnerships with providers to enhance our offerings and provide clients with competitive, high-value employee benefits.• Overseeing a comprehensive range of benefits, including health insurance, group life assurance, health cash plans, EAPs, and value-added services like salary sacrifice options for cars, bikes, discount platforms, and health assessments.My role at Excellect allows me to leverage my expertise in sales and partnership development to create impactful solutions for clients while building a stronger, more capable team within the company.

As a Partner and Sales Director at Howha PMI, a whole-of-market broker specialising in individual private medical insurance, my focus is on growth strategy, brand marketing, and optimising processes to enhance our service for clients and referral partners. Our fee-free service provides clients with access to comprehensive health cover, supported by strong relationships with top providers in the industry.Key responsibilities:• Developing and executing growth strategies to expand our client base and strengthen market presence.• Leading brand marketing initiatives to position Howha PMI as a trusted broker in individual health insurance.• Streamlining referral partner processes to create efficient, value-driven partnerships and support high service standards delivered by our team.In this role, I drive strategic initiatives that empower our team to deliver exceptional value to clients, positioning Howha PMI for sustained growth and leadership in the private medical insurance sector.

SideCash Pro is an online platform dedicated to empowering individuals to create sustainable side income streams that align with their skills, lifestyle, and interests. Launched in 2018, it evolved from my earlier work delivering marketing training sessions, courses, and resources to support side hustlers, business owners, athletes, and creators.At its core is the SideCash Academy, a 12-month program designed to provide actionable steps for exploring and building income opportunities like digital products, affiliate marketing, podcasting, and membership models. SideCash Pro reflects my passion for helping others achieve financial freedom by offering practical, proven strategies without the hype.Whether someone is looking to escape the 9-to-5 grind or supplement their income, SideCash Pro simplifies the process and provides the tools to get started and succeed.https://www.sidecashpro.com

After years of building expertise in business, marketing, and online strategies, I founded 171 Consult, a consultancy designed to help businesses unlock their growth potential. What began as a local business marketing service has since evolved into a comprehensive consulting practice, guiding companies through every stage of growth, from marketing and sales to strategy and value building.In the early years, I focused on hands-on marketing solutions—creating websites, managing social content, handling SEO, and running ad campaigns. Over time, my role shifted from implementation to advisory, helping clients with strategic growth plans, sales strategies, and management consulting. Today, my work centers on helping businesses increase their overall value for potential exits, acquisitions, or long-term growth.Key focus areas:• Marketing and Sales Strategy: Originally offering hands-on marketing services, I now advise clients on integrated marketing strategies, tailored sales approaches, and brand positioning.• Business Development and Management: Creating actionable growth plans, improving operational efficiency, and fostering staff development to support business scalability.• Value Growth and Business Valuation: As a certified business valuation consultant, I specialise in identifying growth opportunities to increase company value. This includes preparing businesses for potential exits or acquisitions, as well as advising on acquisition opportunities for strategic expansion.My journey from Marketing Consultant to Value Consultant has been driven by a commitment to help businesses not only survive but thrive, building sustainable growth and positioning them for future success.

I transitioned into the recruitment industry to take on a challenging role as Contract Manager, overseeing a major client contract with a peak workforce of up to 150 employees. My responsibilities included working closely with the client to understand their staffing needs, managing office support staff, and ensuring smooth recruitment and training processes for new hires.Key responsibilities:• Collaborated with the client to align staffing solutions with their requirements, acting as the main point of contact for all contract-related needs.• Managed recruitment processes, including training, onboarding, and support for new employees, to maintain high performance standards.• Monitored and reported on key metrics, ensuring quality and efficiency were met across the contract.• Authorised payroll for employees under my management, ensuring timely and accurate compensation.• Led two additional major projects from the ground up, overseeing the recruitment and training processes and later managing the managers of these contracts.This role allowed me to build strong operational and leadership skills, gaining valuable experience in high-volume workforce management and client relationship development.

After gaining experience as a Mortgage Broker, I transitioned to a role as an Insurance Advisor to broaden my expertise in the financial sector. This position involved working with clients to assess their protection needs and recommend suitable insurance solutions.Key responsibilities:• Engaged with clients to understand their protection needs, providing tailored advice on insurance options for various scenarios.• Recommended and arranged insurance policies to safeguard clients’ financial well-being, offering solutions for life, health, and income protection.• Built strong client relationships through a consultative approach, ensuring clients felt confident in their coverage decisions.This role expanded my knowledge of the insurance industry, strengthened my advisory skills, and deepened my understanding of the diverse protection needs of clients.

Driven by my interest in the financial industry, I pursued a qualification in mortgage advice, which led to securing a role as a Mortgage Broker. This position allowed me to work directly with clients to help them secure the best mortgage deals suited to their unique circumstances.Key responsibilities:• Consulted with new and existing clients to assess their financial situations and provide tailored mortgage solutions.• Conducted thorough research to broker the most competitive mortgage deals based on each client’s needs and goals.• Recommended and arranged insurance coverage to protect clients and their mortgages, providing peace of mind and added financial security.This role gave me a strong foundation in client engagement, financial services, and an in-depth understanding of mortgage products, allowing me to further develop my analytical and advisory skills.

Transitioned through TUPE.Promoted to manage a new site within the security sector, coinciding with the company’s transition to Mitie. This role was part of an innovative trial involving the secure location and transport of high-value items off-site.Key responsibilities:• Oversaw the safe and timely transport of valuable goods, ensuring all protocols were followed to maintain security and client confidence.• Acted as a support manager and advisory contact for other sites, providing guidance on security protocols and assisting with operational challenges.• Coordinated logistics and collaborated with various teams to maintain the efficiency and safety of all transport and storage processes.This role expanded my expertise in logistics, security management, and cross-site support, solidifying my ability to handle complex operations and provide strategic advice across multiple locations.

Starting as a trainee on a busy NHS site, where I quickly progressed to a team leader position. In this role, I led a team of 7 across multiple locations, handling various responsibilities, including responding to urgent and sometimes high-stakes situations.Key responsibilities:• Managed day-to-day security operations across three NHS sites before becoming team leader of one primary location.• Made key operational decisions, ensuring the safety and smooth functioning of the site.• Maintained accurate records and filed detailed reports, liaising closely with managers to prepare for upcoming events and address site needs.• Developed strong people management skills, providing leadership and direction to my team, while gaining valuable experience in customer service and problem-solving.This role taught me the fundamentals of leadership, effective communication, and the importance of maintaining a proactive and adaptable approach to managing people and situations.