Henry Li Email & Phone Number

Shanghai

领导6人小组，传统媒体2人，数字媒体4人。Team Leader of 6 people, 2 for traditional media, 4 for digital media.负责上海大众汽车4大车型，凌渡(2015年重点车型)，朗逸(大众系销量第一车型)，途观(合资品牌销量第一SUV车型)，C级车(2016年重点车型)，车展促销支持，售后部门媒体支持，公关部媒体支持等。Responsible for SVW’s top 4 models, as for Lamando, Lavida, Tiguan, C Class Sedan. And also Auto show, after sales department, PR media support. 日常工作是以数字媒体为核心，传统媒体为补强的媒介策划。Digital media is our focus in overall strategic planning. And the use of traditional media will make it better for everything. 根据年度计划及当前形势，结合广告宣传目的(品牌或促销)，制定策略方案。Our annual plan is based on the core value of the campaigh (branding or promotion) and the latest media landscape of the market.策略方案以大创意为中心，通过品牌现状分析，消费者洞察及竞品情况，结合当前媒体市场最新动向，通过量体裁衣的方式，整合利用热门电视节目和各种互联网平台合作等方式，进行整合广告营销。The media proposal is set on the big idea. By analyzing the current status of the brand, the consumer insight and the competiters, we tailor-made our media strategy for every campaign we undertake. We use the methodology of integrated marketing communication to actively involve hot TV program sponsorship and digital channel co-op to formulate the media strategic plan.在当今复杂的消费者与广告环境中，发现最合适的广告投放策略，以低成本，高效率的覆盖和影响目标人群。Our goal is to find the best match between consumer in the given context and a suitable AD campaign, with the best influence and the lowest cost.德国大众2016年全球市场媒介比稿，作为竞立媒体上海大众联络人。Coordinator of VW Y2016 global media pitch in MediaCom Shanghai.主要负责的项目：2015年1月凌渡上市计划2015年2-3月凌渡持续计划 2015年4-5月全车系促销计划2015年6月MPV家族(途安和夏朗)计划2015年7月C级车媒介计划2015年8月凌渡巡展支持计划2015年9月途观持续投放计划2015年10月凌渡第二波投放计划

Shanghai City, China

Responsible for Mazda(HQ budget), Mitsubishi Motors China(三菱汽车中国), KAO Shanghai(花王)Mazda 2013 Annual Plan of CX-5 & Atenza(阿特兹) including TV, Digital, MG and OOH (Total budget 200 Million RMB)2014 Annual Commucation Plan of New AtenzaMitsubishi Motors China2012-2014 Annual TV Campaign of Outlander(欧蓝德) (Total budget 100 Million RMB)All Outlander's TV, MG, OOH and Digital ad spending.KAO ShanghaiMen&Women Biore(男士&女士碧柔)'s all media planningKAO's monthly mornitoring portfolio(花王月报)According to Sinotrust(新华信)'s after campaign survey report, all Mazda products' brand awareness ramped up significantly. Mitsubishi's Outlander is one of the most welcoming SUV in the category.

Shanghai City, China

Responsible for all Pernod Ricard's data analysis and media trend report,including Royal Salute, Chivas, Ballantine's, Martell, Kahlua, Absolut Vodka and Jacob’s Creek.Data and Trend analysisConsolidate internal resource(AQM & Infosys Data) and market information(BCG Survey & CCS) to set up data analysis and trend report, such as monthly media spending analysis, consumer media touchpoint study, monthly media trend watch.Tools and methodologies developmentDevelop and utilize tools for media anlysis and evaluation to make carat's competence on strategic planning and media evaluation outstanding.New analysis model buildingPacakge existing resource(data and trend report) or seek new method dealing withoit drive new profit for Carat's Pernod Ricard team, such as automatic report generating system(月报自动生成系统), weibo word of mouth data analysis(微博互联网口碑统计).Coordination of regional communicationParticipate in regional initiatives on operational data analysis projects and consumer insight generation cross regions.

Shanghai City, China

1) Assist in drafting annual master plan and media strategy for TV, NP, Digital, OOH and etc.2) According to the different characteristic of products, use strategic thinking to provide innovative media proposal and optimize the media effect. 3) Partly responsible for presenting media proposal, and discuss the strategic direction with clients.4) Control of monthly financial processes, know the payment process throughout, remind client to pay on time.5) Help director to coordinate all departments to finish their daily work, dealing with urgent issues. And in the meantime, help to supervise the subordinates' job quality.Served Clients:Toshiba, Omron, Suntory

Shanghai City, China

1) Submit the spotplan and coordinate the buying of Bus LCD. Collecting the Postbuy report and keep in touch with CTR.2) Finishing the Postbuy Summary and provide sales with solid analysis reports.3) In charge of inhouse monthly and quarterly Bus LCD analysis report and key competititors report.4) Maintain good relationship with subsidiary and coordinate the contradiction between companies.Served Clients: KFC, IKEA, TAITAILE