Roy Collins

Roy Collins Email and Phone Number

Web Development and Marketing Consulting - Owner @ Interlinx Group LLC
Farmington, UT, US
Roy Collins's Location
Farmington, Utah, United States, United States
Roy Collins's Contact Details
About Roy Collins

As an experienced product and marketing management professional, I'm always discovering new ways to make impactful changes to products and customer experience. I am an expert at product management (also Product Owner with CSPO), corporate branding, web development, user experience (UX) and email marketing campaigns. I have a proven track record for effectively managing products, projects and people to successful outcomes.

Roy Collins's Current Company Details
Interlinx Group LLC

Interlinx Group Llc

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Web Development and Marketing Consulting - Owner
Farmington, UT, US
Employees:
2
Roy Collins Work Experience Details
  • Interlinx Group Llc
    Web Development And Marketing Consulting - Owner
    Interlinx Group Llc
    Farmington, Ut, Us
  • Interlinx Group Llc
    Web Development & Marketing Consulting - Owner
    Interlinx Group Llc Aug 2002 - Present
    Greater Salt Lake City Area
    Responsible for directing multi-channel marketing strategies and technology implementations, including websites, Ecommerce, email, etc. Managed 5 employees, then transitioned to consulting.* Implemented scores of marketing systems for lead gen, lead nurturing and email campaigns.* Discovered pain points, researched, and formulated custom (and off-the-shelf) solutions for prospective clients.* Developed online systems for operations (e.g., scheduling companies and contractors).* Created standard and dynamic Ecommerce carts (e.g., pricing/shipping custom products).
  • Alaska'S Boardwalk Lodge
    Marketing Director
    Alaska'S Boardwalk Lodge Jul 2017 - Nov 2022
    Bountiful, Utah
    Responsible for all marketing and branding functions of a high-end adventure travel destination--Orvis 'Lodge of the Year' 2021 nomination--including lead generation, social media, email marketing, web development & analytics, campaign tracking, sales support, and more. * Created processes, procedures, and guest communications, essential to navigating the COVID-19 pandemic.* Achieved record guest bookings and realized 15% growth from 2018-2020 seasons.* Drove all promotional campaigns through email, web, social and retail channels.* Developed, distributed, and communicated initiatives to support sales and create a new adventure travel affiliate program.
  • Progrexion
    Marketing Compliance Manager
    Progrexion Mar 2015 - Jul 2017
    Greater Salt Lake City Area
    Responsible for leading tech implementations of processes that reduce corporate risk and improve customer experience. * Honored with 2016 corporate "Impact Award" for orchestrating automated statistical reporting that illustrated trends and helped identify risk companywide.* Developed SharePoint intranet sites to train business units for sales and service compliance.* Implemented and managed the process to monitor affiliate marketing websites.* Planned Salesforce solution to onboard and manage affiliate compliance.* Revised call escalation system to more effectively identify and resolve customer complaints.
  • Progrexion
    Senior Product Manager
    Progrexion Aug 2012 - Mar 2015
    Greater Salt Lake City Area
    Responsible for strategy and management of the company’s core credit repair service websites and mobile apps for over 500,000 active subscribers. Supported Scrum Team as Product Owner.* Directed end-to-end client portal redesign--including content, features, UX and logic--that provided progress dashboards, timely alerts, educational tools, and drill-down to individual case report details. * Managed Product Roadmap, launching 3 new service levels and numerous features and enhancements through incremental improvement.* Revised email automation for increasing client engagement and overall satisfaction, including case personalization, report alerts & updates, and credit repair education. * Engaged stakeholders, clients and consultants to research, define and implement hundreds of improvements.* Researched, surveyed, wrote user stories, and groomed product backlog for each development cycle.
  • Novarad
    Senior Marketing Manager
    Novarad Sep 2011 - Aug 2012
    Greater Salt Lake City Area
    Responsible for feature development and backlog refinement of core radiology software solutions as Product Owner. Managed external marketing resources and coached junior associates.* Supported core software development teams in a Product Owner role.* Developed a customer portal, with knowledge base, training videos, surveys and support features. * Directed digital marketing, including creative, content, lead generation and email marketing.
  • Consultnet
    Web & Seo Director
    Consultnet Oct 2008 - Oct 2010
    Greater Salt Lake City Area
    Contracted with a real estate marketing company. Responsible for company and client web development, as well as SEO and social media implementation. Managed internet marketing services, education and coaching for over 180 real estate clients throughout the US and Canada.* Developed SEO and Social Media programs and managed all client services.* Created account management and Internet marketing systems to educate clients.* Automated several sales and customer service functions with Salesforce.com forms, templates and customizations.
  • Top Line Creations
    Marketing Director
    Top Line Creations Jan 2005 - May 2008
    Greater Salt Lake City Area
    Responsible for product, marketing and development teams in crafting innovative products, trainings, websites and marketing collateral for 8,000 direct sales distributors. Led team of 6.* Managed developers in building a robust, online scrapbooking service with Ecommerce component.* Directed development of dynamic Ecommerce sites for individual distributors.* Defined new digital product line specifications and process for design asset conversion. * Instrumental in expansion to the UK and Australia, as well as the materials and training to support distributors there.
  • Proquest Information And Learning
    Online Marketing Director
    Proquest Information And Learning Jul 2001 - Aug 2002
    Greater Salt Lake City Area
    Responsible for ideation and execution for both digital and print campaigns. Managed publication production (2 bimonthlies, numerous monographs), advertising creative and Ecommerce initiatives. Led team of 5.* Developed searchable index of 175 data products that increased their online sales by 417%.* Implemented Ecommerce cross-promotion system that increased individual tickets over 2%.* Reduced bimonthly magazine production costs 28% by implementing new processes.
  • Sierra On-Line
    Associate Web Director
    Sierra On-Line Oct 1999 - Jul 2001
    Greater Salt Lake City Area
    Responsible for driving traffic online with editorial (online and print), email marketing, banner advertising (and other site "call outs") and promotions. SME for marketing and development teams.* Increased email marketing lists by over 700% with on- and off-line list generation tactics.* Boosted Ecommerce over 400%, leveraging compelling content and display promos.* Grew website traffic, increasing visitors by 10 times with integrated communications.

Roy Collins Skills

Digital Distribution Digital Media Entertainment Television Film Broadcast Material Scheduling Team Leadership Team Building Outlook Mac Microsoft Excel Microsoft Office Powerpoint Hd Video Multimedia Business Development Film Production Final Cut Pro Post Production Sales Seo Email Marketing Wordpress Web Design E Commerce Online Marketing Marketing Advertising User Experience Marketing Strategy Social Media Web Development Strategy Copywriting Graphic Design Lead Generation Social Media Marketing Adobe Creative Suite Photoshop Online Advertising Scrum Digital Marketing Agile Information Architecture Marketing Communications Css Google Analytics Html Copy Editing Web Content Management Indesign Search Engine Optimization Usability Testing Interaction Design Sitecatalyst Marketing Management Direct Marketing Content Management Adobe Analytics Web Analytics Dreamweaver Illustrator Targetprocess Visual Studio Team System Product Management

Roy Collins Education Details

Frequently Asked Questions about Roy Collins

What company does Roy Collins work for?

Roy Collins works for Interlinx Group Llc

What is Roy Collins's role at the current company?

Roy Collins's current role is Web Development and Marketing Consulting - Owner.

What is Roy Collins's email address?

Roy Collins's email address is gr****@****aol.com

What is Roy Collins's direct phone number?

Roy Collins's direct phone number is +180163*****

What schools did Roy Collins attend?

Roy Collins attended University Of Utah.

What skills is Roy Collins known for?

Roy Collins has skills like Digital Distribution, Digital Media, Entertainment, Television, Film, Broadcast, Material Scheduling, Team Leadership, Team Building, Outlook, Mac, Microsoft Excel.

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