Scott Siders Email & Phone Number

Redondo Beach, CA, US

• Developed and implemented comprehensive content marketing programs for B2B SaaS, eCommerce, and customer care sectors focusing on enhancing customer experience and driving engagement. Crafted and managed editorial.
• Devised content strategy to elevate brand positioning and thought leadership in marketplace.
• Managed editorial process from concept through publication to maintain consistent and impactful content stream.
• Boosted volume and caliber of thought leadership content, enhancing companies' industry authority.

US

• Managed editorial teams, elevating content quality and maintaining robust content pipeline. Conducted content audits, identified gaps, and developed comprehensive content calendar, ensuring steady stream of.
• Boosted MQLs by 33% through strategic content distribution and effective writing.
• Enhanced web traffic by 42% and content downloads by 35% via optimized thought leadership articles, white papers, guides, reports, infographics, and case studies.
• Grew social media followers by minimum of 10% monthly and increased engagement by 30%.
• Directed end-to-end demand generation campaigns, reinforcing company's position in market.

San Ramon, CA, US

• Overhauled content creation and strategy methods. Collaborated with various departments and senior executives to establish thought leadership and improve content processes. Authored and refined wide array of marketing.
• Elevated MQL conversion rates by 25% for leading cloud contact center platform through strategic content distribution.
• Enhanced brand visibility and boosted content engagement by 47% by managing SEO blog content, ads, data sheets, web/landing pages, guides, white papers, case studies, infographics, and executive bylines.
• Revamped content strategy and increased marketing assets by 51% through editorial leadership of resource library, ensuring alignment with corporate goals.
• Authored corporate branding manifesto to articulate company's thought leadership philosophy.

Austin, Texas, US

• Managed and directed content creation efforts, ensuring consistency with brand messaging and alignment with customer engagement goals. Elevated thought leadership content to position company as premier resource in SaaS.
• Increased asset downloads by 63%, signifying enhanced content engagement and reach.
• Boosted lead generation by 51%, demonstrating effective content marketing strategies.
• Achieved 45% rise in website engagement through targeted content delivery.

US

• Led creation of high-quality thought leadership, demand generation, and sales enablement content, while transforming B2B SaaS and eCommerce content strategy. Enhanced brand visibility by developing search engine.
• Improved user engagement and increased website traffic by 44% by spearheading corporate rebranding efforts through comprehensive website content overhaul.
• Increased LinkedIn referrals by 172% through targeted corporate social media posts, expanding digital footprint and audience engagement.
• Boosted Twitter impressions by 465%, leveraging social media channels to amplify brand visibility and reach.

Redondo Beach, CA, US

• Collaborated with companies' marketing teams to oversee entire content process from research and writing to distribution and performance analysis as content marketing consultant, strategist, and writer. Crafted and.
• Crafted subscription-based content marketing program to enhance brand visibility, elevate engagement by 76%, drive surge of qualified prospects to websites by 120%, and boost lead generation by 64%.
• Delivered outstanding outcomes collaborating with SMBs, augmenting referral traffic by 426%, developing email newsletters with response rates 2.5 times higher, doubling new business leads through tailored digital.

US

• Led a team of RFP writers, met RFP requirements within deadlines, and wrote long- and short-form marketing content to boost brand awareness for an industry-leading pharmacy benefits manager.
• Developed and refined company’s RFP process, as well as wrote and customized database responses to RFP questions.
• Wrote and managed proposals that achieved RFP win rate goals in first year and improved win rate by 32% in second year.
• Led quality assurance processes, edited content from SMEs, wrote solution summaries, and produced final proposals.
• Helped company record its 6th year of growth with an increase of 35% in gross revenues.

Greenwood Village, Colorado, US

• Contributed to the success of the sales and marketing department by assisting with the RFP process and writing marketing materials, increasing RFP win rates by 20%.
• Customized standard RFP information to address specific customer requirements.
• Developed win strategies and the appropriate verbiage to accentuate company differentiators and strengths.
• Worked with multiple departments to obtain appropriate responses per RFP requirements.
• Performed final production and printing of RFP responses.
• Managed, wrote, and edited websites, brochures, sales sheets, ads, white papers, case studies, and press releases.

Boulder, Colorado, US

• While in this position as a graduate student, taught creative writing and literature courses to students at multiple skill levels.
• Facilitated creative writing workshops.
• Mentored students and evaluated writing progress and proficiency.
• Conducted lectures on a wide variety of poetry and prose texts.
• Encouraged academic growth through creative exercises
• Presented numerous writing styles by both classic and contemporary authors.

• Acted as the sole communications and marketing professional for a startup, and was responsible for the content management of numerous documents.
• Wrote and edited internal and external corporate communications.
• Wrote and edited user’s manuals and training guides for software programs.

Master Of Arts, English (With Creative Writing Emphasis)

Bachelor Of Arts, English

Journalism