Scott Siders Email and Phone Number
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I’m a content marketing consultant, director of content marketing, senior content marketing manager, content strategist, copywriter, and storyteller specializing in B2B SaaS. With an extensive background in creative writing, marketing writing, content marketing, SEO copywriting, serving as the editor-in-chief of corporate resource libraries and blogs, and social media content, I help businesses grow by attracting, engaging, converting, and retaining customers.I’m passionate about strategizing, creating, and managing content that establishes companies as thought leaders, builds brand awareness, generates qualified leads and conversions, increases customer loyalty, and ultimately boosts the bottom line.My content marketing approach consistently increases organic growth from 20% to 30% year-over-year regardless of company or industry. Stop spending so much on mediocre results and work with a content marketing expert to strategize, write, and deliver content that converts. CORE COMPETENCIES:Content Marketing SEO Copywriting Digital Marketing Content Creation & Distribution Content Strategy Email Marketing ABM Demand Generation Editing & Proofreading Social Media Marketing & Management Content Management Systems B2B SaaS Blog Writing & Management eCommerce Cloud Contact Centers Thought Leadership & Sales Enablement Content Project Management Microsoft Office Asana WordPress Integrated Marketing Storytelling Research Google Analytics Marketing Automation
Caij
View- Website:
- caij.qc.ca
- Employees:
- 96
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Membre Du Conseil D'AdministrationCaijRedondo Beach, Ca, Us
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Principal Content Marketing Consultant | Director Of Content Strategy | Senior Marketing WriterGreat Scott! Content Marketing 2018 - PresentDeveloped and implemented comprehensive content marketing programs for B2B SaaS, eCommerce, and customer care sectors focusing on enhancing customer experience and driving engagement. Crafted and managed editorial calendars to ensure timely delivery of high-quality content across multiple platforms. Optimized content for SEO to improve visibility and drive organic traffic, while monitoring performance and informing strategy adjustments. Oversaw team of freelance writers, ensuring adherence to brand voice and content objectives. Collaborated with cross-functional teams to align content with overall marketing goals and initiatives.• Devised content strategy to elevate brand positioning and thought leadership in marketplace.• Managed editorial process from concept through publication to maintain consistent and impactful content stream.• Boosted volume and caliber of thought leadership content, enhancing companies' industry authority. -
Content Marketing ManagerRadial Inc. 2022 - 2023UsManaged editorial teams, elevating content quality and maintaining robust content pipeline. Conducted content audits, identified gaps, and developed comprehensive content calendar, ensuring steady stream of high-quality material. Authored and curated SEO-optimized thought leadership pieces, including blog articles, web pages, guides, white papers, and infographics. Managed social media presence, authoring majority of corporate posts and consistently growing follower base and engagement metrics.• Boosted MQLs by 33% through strategic content distribution and effective writing.• Enhanced web traffic by 42% and content downloads by 35% via optimized thought leadership articles, white papers, guides, reports, infographics, and case studies.• Grew social media followers by minimum of 10% monthly and increased engagement by 30%.• Directed end-to-end demand generation campaigns, reinforcing company's position in market. -
Content StrategistFive9 2020 - 2022San Ramon, Ca, UsOverhauled content creation and strategy methods. Collaborated with various departments and senior executives to establish thought leadership and improve content processes. Authored and refined wide array of marketing materials including web pages, guides, white papers, case studies, SEO blog posts, infographics, product/data sheets, and emails bolstering brand visibility and enhancing audience engagement. Performed content audits and gap analyses to identify and address content opportunities, enhancing content for every stage of marketing funnel. Led selection and implementation of CMS for marketing and sales teams. Oversaw content management systems, meticulously reviewing and editing content to guarantee grammatical perfection and consistency in tone. Directed and developed team of writers, enhancing content quality and strategic output. • Elevated MQL conversion rates by 25% for leading cloud contact center platform through strategic content distribution.• Enhanced brand visibility and boosted content engagement by 47% by managing SEO blog content, ads, data sheets, web/landing pages, guides, white papers, case studies, infographics, and executive bylines.• Revamped content strategy and increased marketing assets by 51% through editorial leadership of resource library, ensuring alignment with corporate goals.• Authored corporate branding manifesto to articulate company's thought leadership philosophy. -
Enterprise Acquisition Content Marketing ManagerBigcommerce 2017 - 2018Austin, Texas, UsManaged and directed content creation efforts, ensuring consistency with brand messaging and alignment with customer engagement goals. Elevated thought leadership content to position company as premier resource in SaaS eCommerce industry, crafting long-form articles and ghostwriting for key executives and industry influencers. Authored diverse content, including SEO blog posts, infographics, guides, white papers, eBooks, webinar presentations, and product tour scripts to engage customers throughout the acquisition journey. Collaborated with campaign teams to develop and execute content strategy to distribute high-value material through optimal channels. Analyzed content performance to inform strategy adjustments and improve reach and impact.• Increased asset downloads by 63%, signifying enhanced content engagement and reach.• Boosted lead generation by 51%, demonstrating effective content marketing strategies.• Achieved 45% rise in website engagement through targeted content delivery. -
Content Marketing ManagerRadial Inc. 2014 - 2017UsLed creation of high-quality thought leadership, demand generation, and sales enablement content, while transforming B2B SaaS and eCommerce content strategy. Enhanced brand visibility by developing search engine optimized content, including articles, blog posts, white papers, guides, infographics, email campaigns, landing pages, case studies, banner ads, and social media posts. Orchestrated editorial calendar and directed resource library. Devised and implemented comprehensive demand generation initiatives by creating long-form thought leadership content, crafting landing pages, emails, ads, and social media posts to drive promotion in market. Organized cross-departmental collaboration to streamline content creation processes and maintain consistent brand voice. Managed and refined third-party content provider relationships, enhancing article quality for style, grammar, and SEO alignment.• Improved user engagement and increased website traffic by 44% by spearheading corporate rebranding efforts through comprehensive website content overhaul. • Increased LinkedIn referrals by 172% through targeted corporate social media posts, expanding digital footprint and audience engagement.• Boosted Twitter impressions by 465%, leveraging social media channels to amplify brand visibility and reach.
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Principal Content Marketing Consultant | Content Marketing Director | Senior Seo CopywriterNovo Writing 2006 - 2014Redondo Beach, Ca, UsCollaborated with companies' marketing teams to oversee entire content process from research and writing to distribution and performance analysis as content marketing consultant, strategist, and writer. Crafted and enhanced corporate websites, including creating and circulating SEO blog posts, case studies, newsletters, sales sheets, press releases, ads, brochures, white papers, and other content to facilitate growth for startups, small businesses, and large enterprises by leveraging transformative digital content. Hired, oversaw, and guided writers, offering technical guidance and strategic support to enhance productivity.• Crafted subscription-based content marketing program to enhance brand visibility, elevate engagement by 76%, drive surge of qualified prospects to websites by 120%, and boost lead generation by 64%. • Delivered outstanding outcomes collaborating with SMBs, augmenting referral traffic by 426%, developing email newsletters with response rates 2.5 times higher, doubling new business leads through tailored digital content, and writing impactful thought leadership articles resulting in company president being featured on a popular news broadcast. -
Lead Writer & Rfp Project ManagerHealthtrans 2004 - 2006UsLed a team of RFP writers, met RFP requirements within deadlines, and wrote long- and short-form marketing content to boost brand awareness for an industry-leading pharmacy benefits manager. • Developed and refined company’s RFP process, as well as wrote and customized database responses to RFP questions. • Wrote and managed proposals that achieved RFP win rate goals in first year and improved win rate by 32% in second year. • Led quality assurance processes, edited content from SMEs, wrote solution summaries, and produced final proposals.• Helped company record its 6th year of growth with an increase of 35% in gross revenues. -
Marketing & Proposal WriterTeletech 2002 - 2004Greenwood Village, Colorado, UsContributed to the success of the sales and marketing department by assisting with the RFP process and writing marketing materials, increasing RFP win rates by 20%.• Customized standard RFP information to address specific customer requirements.• Developed win strategies and the appropriate verbiage to accentuate company differentiators and strengths.• Worked with multiple departments to obtain appropriate responses per RFP requirements.• Performed final production and printing of RFP responses.• Managed, wrote, and edited websites, brochures, sales sheets, ads, white papers, case studies, and press releases. -
Graduate InstructorUniversity Of Colorado At Boulder 1999 - 2001Boulder, Colorado, UsWhile in this position as a graduate student, taught creative writing and literature courses to students at multiple skill levels.• Facilitated creative writing workshops.• Mentored students and evaluated writing progress and proficiency. • Conducted lectures on a wide variety of poetry and prose texts.• Encouraged academic growth through creative exercises • Presented numerous writing styles by both classic and contemporary authors.• Assigned creative and engaging writing assignments that promoted experimentation.• Facilitated highly interactive classes that fostered intellectual literary discussions..• Assisted students with producing final writing portfolios and set up end-of-semester public readings. -
Business WriterXpect Technologies 1997 - 1999Acted as the sole communications and marketing professional for a startup, and was responsible for the content management of numerous documents.• Wrote and edited internal and external corporate communications.• Wrote and edited user’s manuals and training guides for software programs.
Scott Siders Skills
Scott Siders Education Details
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University Of Colorado BoulderEnglish (With Creative Writing Emphasis) -
University Of Colorado BoulderEnglish
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University Of EvansvilleJournalism
Frequently Asked Questions about Scott Siders
What company does Scott Siders work for?
Scott Siders works for Caij
What is Scott Siders's role at the current company?
Scott Siders's current role is Membre du conseil d'administration.
What is Scott Siders's email address?
Scott Siders's email address is sc****@****ing.com
What is Scott Siders's direct phone number?
Scott Siders's direct phone number is +171433*****
What schools did Scott Siders attend?
Scott Siders attended University Of Colorado Boulder, University Of Colorado Boulder, University Of Evansville.
What are some of Scott Siders's interests?
Scott Siders has interest in Website Writer, Business Writer, Proofreader, Proposal Writer, Senior Marketing Writer, Editor, Article Writer, Seo Copywriter, Content Marketing Specialist, Content Manager.
What skills is Scott Siders known for?
Scott Siders has skills like Copywriting, Seo Copywriting, Email Marketing, Content Marketing, Blogging, Keyword Research, Blog Marketing, Article Marketing, Corporate Blogging, Copy Editing, Inbound Marketing, Marketing Copy.
Who are Scott Siders's colleagues?
Scott Siders's colleagues are Maude Cormier, Valerie Parent, Sophie Orssaud, Josée Lafontaine, Mariloup Campeau, Fabella D., Pamela Dion.
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