Utilized the Company’s competitiveness in technology to accurately position the Company’s products in targeted industries. Also achieved and maintained sector reputation by integrating marketing strategies, and improved leads conversion by creating a digital marketing program to enhance the effectiveness of targeted distribution. Established an optimal marketing structure to prioritize leads conversion, which achieved over 100% sequential growth in lead generation on new products for three consecutive months, contributing to 10% of the Company’s total revenue.Positioned the Company’s brand on the forefront of the AR industry in China as the trending topic in the fields of entertainment, education, healthcare, e-Commerce and television. Consequently, raised the industry’s awareness across the country where AR related keywords achieved their highest-on-record search rankings. Organized over 30 marketing events including three international conferences with over 5，000 participants.Capitalized on resources from personal business network in GoldWind, LeEco, Tmall, etc.

Coordinated with over 1,500 cinemas nationwide for the launch of the Company’s ticket sale application products.Executed promotional activities for a number of movies which outperformed other Chinese movies in the year averaging RMB200 million ticket sales per movie.Organized and maintained communities for these blockbuster movies, one of which exceeded 50,000 people with over 200,000 active interactions on community activities.Worked on the Company’s e-Commerce promotions and branding activities which helped the Company to achieve a record-breaking RMB1.7 billion sales during the annual e-Commerce Festival. Led the promotion efforts for several best-selling TV series and concerts in China.

Reached out to relevant resources in the oversea market and imported several capable products through successful negotiations. In doing so, introduced a number of world-class irrigation brands to the Chinese market including Toro, RainBird and Nelson, with some of these brand later becoming the most popular irrigation products in the Chinese market in terms of market share.Managed the 2008 Olympic project which was critical in establishing the Company as the leading brand in China’s irrigation industry.Initiated the Company’s Customer Loyalty Program, which entailed organizing clients’ oversea visits. To this day, the program continues to play an important role in maintaining the Company’s loyal customers and partners.