Réamonn (Ray) Smale Email & Phone Number

Greater Miami Area, Fl, Us

Our Collective solves challenges for businesses across brand, product and technology. We have developed a flat, flexible and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth.Most recent engagement summary:- For a multi-site operator in the Health/Wellness sector I took the franchise locations from under-performing their corporate comparison set to out-performing. The KPIs were new enrollments (which I drove up) and cost per enrollment (which I was able to reduce significantly). - I achieved the turnaround within 1 month of starting the engagement and maintained the out-performance through the end of my 5 month assignment. - During this time I also helped lead the company's highest ever, single day enrollment event (excluding opening days).

Provide strategic and tactical marketing services to a variety of B2B & B2C businesses across multiple sectors including: Healthcare, Education, SaaS and Franchising. Recent engagements include:For a multi-unit healthcare providerBuilt a cutting-edge digital marketing strategy and campaign.• Immediately and significantly increased visibility among customers indicating intent to buy:SEM – created mobile responsive, product-specific landing pages and customized adwords/retargeting. SEO – launched AMP pages for all locations and drove the percentage of them ranking in the top 3 organic search listings (for 5 major keywords) from 18% to 38% in just 6 months.• Improved online reputation to increase conversion from the higher awareness established: implemented upgraded software and procedures to both increase positive customer reviews and reduce negative posts.• Drove down CPA: deployed advanced, digital targeting techniques to improve efficiency and response rates.• Infrastructure: outlined a CRM roadmap to holistically manage all customer interactions and experiences. For a national franchisor Devised overall brand strategy and led digital demand generation campaigns.• Launched digital campaigns that truly engaged customers - doubling website traffic and increasing inquiries by 24%. This included the application of SEM, SEO and Social Media to amplify the voice of the customer. • Used advanced digital targeting to generate more inquiries from potential franchise owners in target markets.

Fort Lauderdale, Fl, Us

Responsible for lead generation, LTV, and brand development for a business generating $100M in annual revenue from 15 retail locations. Services were online and location-based.Ran, year-round, integrated campaigns that incorporated all digital and offline channels: TV, Internet Radio, SEM, SEO, Social Media, Email, Video, Display, Website, Direct Mail, Outdoor, Print, and PR.• Developed the segmentation and positioning for a $15M national, multi-media campaign that delivered 5X the amount of branded search inquiries than a subsequent $15M campaign.• Completely revamped marketing strategy (segmentation, targeting and positioning) based on advanced data analytics. This included creation of a customized customer journey to increase funnel conversion rates.• These changes drove improvements across all key metrics, in a sector experiencing double-digit declines:-Acquisition: generated 28% growth in leads from 2012 to 2013, with a flat budget.-Subscribers: achieved year-over-year new enrollment growth in 13 of 16 quarters.

- Defined the vision, and a differentiated positioning, for the brand. Captured and presented that positioning in an innovative and compelling way across multiple media - winning a national design award.- Led demand generation for the operations in Europe, Asia and North America via multiple channels including Digital Media, Word-of-Mouth, Direct Marketing and PR.

Toronto, On, Ca

Marketing and new product development for this SaaS provider in domestic and international B2B markets. Promoted twice and selected for Thomson's Leadership Development Program- Launched a new, global SaaS platform. Was recognized for this with an 'Award of Excellence'.- Led a $13M investment to bring existing and new solutions to international markets. Successfully launched in Asia Pacific and the Americas exceeding first year sales goals by over 50% whilst spending 40% less than planned.

Minneapolis, Minnesota, Us

Classic FMCG, Brand Manager Responsibilities. - Won a 'Champion's Award' for growth in sales of a portfolio of snack brands. - Grew revenues of chocolate cereals by 20% (Count Chocula, Cookie Crisp, Reese's Puffs). - Personally commended by CEO for brand re-positioning. - Led record-setting, integrated consumer and trade Halloween promotion.

Worked on various strategic consulting engagements across Europe with companies such as AT&T, Honda, Toyota, Sainsbury's and Rhone Poulenc (now Sanofi).

Ba, Management Studies

Mba, Marketing

Master'S Degree