Our Collective solves challenges for businesses across brand, product and technology. We have developed a flat, flexible and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth.Most recent engagement summary:- For a multi-site operator in the Health/Wellness sector I took the franchise locations from under-performing their corporate comparison set to out-performing. The KPIs were new enrollments (which I drove up) and cost per enrollment (which I was able to reduce significantly). - I achieved the turnaround within 1 month of starting the engagement and maintained the out-performance through the end of my 5 month assignment. - During this time I also helped lead the company's highest ever, single day enrollment event (excluding opening days).

Provide strategic and tactical marketing services to a variety of B2B & B2C businesses across multiple sectors including: Healthcare, Education, SaaS and Franchising. Recent engagements include:For a multi-unit healthcare providerBuilt a cutting-edge digital marketing strategy and campaign.• Immediately and significantly increased visibility among customers indicating intent to buy:SEM – created mobile responsive, product-specific landing pages and customized adwords/retargeting. SEO – launched AMP pages for all locations and drove the percentage of them ranking in the top 3 organic search listings (for 5 major keywords) from 18% to 38% in just 6 months.• Improved online reputation to increase conversion from the higher awareness established: implemented upgraded software and procedures to both increase positive customer reviews and reduce negative posts.• Drove down CPA: deployed advanced, digital targeting techniques to improve efficiency and response rates.• Infrastructure: outlined a CRM roadmap to holistically manage all customer interactions and experiences. For a national franchisor Devised overall brand strategy and led digital demand generation campaigns.• Launched digital campaigns that truly engaged customers - doubling website traffic and increasing inquiries by 24%. This included the application of SEM, SEO and Social Media to amplify the voice of the customer. • Used advanced digital targeting to generate more inquiries from potential franchise owners in target markets.

Responsible for lead generation, LTV, and brand development for a business generating $100M in annual revenue from 15 retail locations. Services were online and location-based.Ran, year-round, integrated campaigns that incorporated all digital and offline channels: TV, Internet Radio, SEM, SEO, Social Media, Email, Video, Display, Website, Direct Mail, Outdoor, Print, and PR.• Developed the segmentation and positioning for a $15M national, multi-media campaign that delivered 5X the amount of branded search inquiries than a subsequent $15M campaign.• Completely revamped marketing strategy (segmentation, targeting and positioning) based on advanced data analytics. This included creation of a customized customer journey to increase funnel conversion rates.• These changes drove improvements across all key metrics, in a sector experiencing double-digit declines:-Acquisition: generated 28% growth in leads from 2012 to 2013, with a flat budget.-Subscribers: achieved year-over-year new enrollment growth in 13 of 16 quarters.

- Defined the vision, and a differentiated positioning, for the brand. Captured and presented that positioning in an innovative and compelling way across multiple media - winning a national design award.- Led demand generation for the operations in Europe, Asia and North America via multiple channels including Digital Media, Word-of-Mouth, Direct Marketing and PR.

Marketing and new product development for this SaaS provider in domestic and international B2B markets. Promoted twice and selected for Thomson's Leadership Development Program- Launched a new, global SaaS platform. Was recognized for this with an 'Award of Excellence'.- Led a $13M investment to bring existing and new solutions to international markets. Successfully launched in Asia Pacific and the Americas exceeding first year sales goals by over 50% whilst spending 40% less than planned.

Classic FMCG, Brand Manager Responsibilities. - Won a 'Champion's Award' for growth in sales of a portfolio of snack brands. - Grew revenues of chocolate cereals by 20% (Count Chocula, Cookie Crisp, Reese's Puffs). - Personally commended by CEO for brand re-positioning. - Led record-setting, integrated consumer and trade Halloween promotion.

Worked on various strategic consulting engagements across Europe with companies such as AT&T, Honda, Toyota, Sainsbury's and Rhone Poulenc (now Sanofi).