Rea Naidoo Email & Phone Number

Toronto, ON, CA

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

FrontFundr is an online private market investment platform that focuses on connecting investors and entrepreneurs with the mission of democratizing the private sector investment model in Canada. The company uses today's technology to empower all Canadians to invest in private companies they believe in while giving entrepreneurs access to the funding they.

Edmonton, Alberta, Canada

• Pontem takes a business-first approach to use data innovation tools and actively collaborates with clients to implement simple and sustainable solutions to organizational challenges. This approach empowers small to.
• Created top of funnel marketing assets such as infographics and repurposed blog content… Show more Pontem takes a business-first approach to use data innovation tools and actively collaborates with clients to implement.
• Created top of funnel marketing assets such as infographics and repurposed blog content that generated a 14% increase in unique visitors from Linkedin
• Planned, performed keyword research, and wrote 10+ blog posts and 3+ case studies designed for SEO to grow the monthly organic traffic
• Completed in-depth website audit to make adjustments and improvements to existing pages and creating content for 3 new webpages
• Improved the on-page SEO performance resulting in a page speed improvement of 23% and an improvement in monthly organic traffic of 15%Technical tools: WordPress, LinkedIn, Instagram, Twitter, Google Analytics, SEO Show.

Edmonton, Alberta, Canada

• The University of Alberta School of Retailing works with organizations to assist in areas such as market needs assessment, strategic planning, marketing and communications, and branding. In a transforming world, the.
• Developed and managed strategic B2C and B2B integrated marketing plans leveraging digital marketing efforts such as social media, e-commerce, website, PPC, SEO… Show more The University of Alberta School of Retailing.
• Developed and managed strategic B2C and B2B integrated marketing plans leveraging digital marketing efforts such as social media, e-commerce, website, PPC, SEO, and email for 15+ clients
• Drove branding strategies such as consumer segment targeting, brand toolkit and graphic curation, and content schedules using market research and competitive analysis
• Created and designed new websites and refreshed outdated websites by performing on-page optimization, design refreshes, and content editing; including meta-tags, headlines, page titles, and CTA statements
• Automated marketing KPI reporting using Google Sheets which saved roughly 5 hours of manual work each week and identified areas of the conversion funnel that were underperforming to improve the lead conversion rate by.

Edmonton, Alberta, Canada

Business 201 (Introduction to Canadian Business) is a course at the Alberta School of Business that provides students with an introduction to the Canadian business environment. Students learn how to analyze business cases and propose tailored solutions, how to develop tools for ethical decision-making in business, and how to create a comprehensive business.

Edmonton, Canada Area

• The Corporate Strategy team sits within the Urban Form and Corporate Strategic Development department and supports the City of Edmonton by focussing on improving the alignment, relevancy and efficiency of the City’s.
• Built and provided ad-hoc key reports in Tableau and analyses in Excel for external teams providing real-time insights into processes,… Show more The Corporate Strategy team sits within the Urban Form and Corporate.
• Built and provided ad-hoc key reports in Tableau and analyses in Excel for external teams providing real-time insights into processes, costs, and projects, saving 5 hours of manual reporting each week
• Analyzed and interpreted large company datasets using SQL and Excel and conducted statistical analysis to recognize procedural inefficiencies in processes and projects (Pivot table and related functions)
• Led permit and fee evaluation project by conducting qualitative and quantitative analysis and providing recommendations on best practices and changes in procedures for permit application
• Created interactive analysis report in Tableau for the management team with filters and parameters that improved budget allocation for specific permit and construction projectsTechnical tools: Tableau, SQL, Clearpoint.

Edmonton, Alberta, Canada

• BGCBigs is an organization that believes in the promise of all children. The organization works to provide services for over 5,000 children and youth. The development and communications team is responsible for.
• Designed and executed social media as well as led content development strategy for an eight-week digital campaign across 3,500 followers on Instagram, Twitter… Show more BGCBigs is an organization that believes in the.
• Designed and executed social media as well as led content development strategy for an eight-week digital campaign across 3,500 followers on Instagram, Twitter, and Facebook
• Utilized data of past campaigns to understand performance on each social media in order to improve the number of followers by 50% and engagement rate by 30% across all platforms
• Worked closely with the marketing manager to optimize content calendar across all platforms to coincide with new marketing or campaign launches and amplify on all platforms
• Managed the donor outreach and sponsorship for the annual gala fundraiser; included a silent auction, live auction, program, entertainment and raised $145,000 through sponsorships, auctions, and donations

Edmonton, Canada Area

• The Solutions Marketing Guild creates value by having a deep understanding of ATB customers and ATB product solutions, to ensure that the team connects the right product, solution, and advice when customers need it.
• Performed market segment strategic planning by analyzing market data through various forms of research including data mining and competitive landscape analysis to determine new products to bring to market
• Identified, composed, and… Show more The Solutions Marketing Guild creates value by having a deep understanding of ATB customers and ATB product solutions, to ensure that the team connects the right product, solution.
• Identified, composed, and presented trends affecting the retail banking sector and category-specific product trends to anticipate customer future needs on a weekly basis
• Developed employer branding strategy by conducting a front-end website audit to create recruitment marketing toolkit material, improve the user experience, and tailor the application process to increase application.
• Created a ‘back-to-school’ multi-channel promotional campaign to nurture leads as well as collaborated with creative team to develop materials for execution such as designs and messagingTechnical tools: GSuite.

Edmonton, Canada Area

• BGCBigs is an organization that believes in the promise of all children. The organization works to provide services for over 5,000 children and youth. The development and communications team is responsible for.
• Prepared a ‘millennial attraction strategy’ plan based off research collected on industry statistics, community demographics, projected growth, and created an… Show more BGCBigs is an organization that believes in the.
• Prepared a ‘millennial attraction strategy’ plan based off research collected on industry statistics, community demographics, projected growth, and created an engagement strategy using multi-channel marketing
• Responsible for raising funds for numerous programs; through prospect research, strategic planning and major donor solicitation, successfully attained over $5,000 in summer grants by major funders
• Maintained, updated, and organized donor pipeline in the CRM by promptly adding all donor details, conversations and follow-ups to increase personalization and ensure long-term support
• Researched and restructured a donor stewardship package and assisted with donor correspondence, organizing cultivation, stewardship and recognition eventsTechnical tools: Microsoft Dynamics CRM, Microsoft Office.

Bachelor Of Commerce - Bcom, Marketing, Co-Op

Activities and Societies: Alberta International Business Competition, Business Students Association, Alberta JDC West, Business Leadership.

École Internationale De Français, French Studies

Activities and Societies: French-language bursary program; two university french courses in a full immersion experience through the.