Reason W. Email & Phone Number

Develop and execute multi-channel social media strategies to support product campaigns, seasonal events, and brand storytelling across platforms, including Instagram and TikTok, contributing to brand awareness and engagement.Create, schedule, and manage engaging social content (posts, stories, and Reels) while staying on top of trends and optimizing content for each channel; currently refining content strategies to increase engagement.Draft compelling social media and email marketing copy that aligns with brand voice, while managing the editorial calendar to ensure timely campaign execution across all channels and engaging with social communities to drive interaction and build loyalty.Conduct social audits and competitive analysis to inform content strategy, align with brand guidelines, and update sale channels (TikTok Shop, Shopify) for improved relevance and ongoing creative alignment.

Recruited and managed a roster of content creators, leveraging data-driven insights to grow three mid-sized creators' following by 900,000 within 5 monthsCultivate strong relationships with brands and agencies, negotiating and securing an average of $10k per month in brand deals, aligning with brand marketing strategiesDeveloped and executed a digital marketing campaign ('Pull-Ups'), increasing engagement by 25%, with likes rising from 8k to 10k, shares from 1,200 to 1,500, and click-through rates from 3.5% to 4.4%

Analyzed data from 30+ sources and identified five major trends influencing GenZ purchasing decisions in the audio industry, contributing to targeted brand marketing effortsLed a 2-month consumer research project, engaging 20 participants through surveys and interviews to identify insights for brand strategies and presented findings to internal stakeholdersDeveloped interpersonal skills, public speaking prowess, effectively presenting findings to live remote audiences with clarity

Los Angeles, California, United States

Engaged in professional development sessions with industry professionals, exploring diverse opportunities and career paths in the entertainment industryToured film studios, networks, and production companies for insight on the daily operations and strategies of the production, distribution, and exhibition phases of films.

Engaged in biweekly mentorship sessions to explore leadership and career growth opportunities within The Walt Disney Company.

El Segundo, California, United States

Spearheaded initiatives to elevate the Thomas and Friends brand on Amazon, devising strategies to increase brand loyalty and awarenessCrafted 15 compelling product reviews for Karma's World, providing recommendations to the product development team to improve product marketing and enhance features

Washington, District Of Columbia, United States

Assisted the head Web Analyst by producing communications materials and creating a requirements document, reducing web page update processing time by 25%.Designed the AIR-700 Certification Project Guide, improving data evaluation and regulatory compliance efficiency by 20%.Developed an HR communications strategy, enhancing policy awareness by 30% and promoting a positive employee experience.

Researched and identified potential guests or experts to feature in episodesAssisted in coordinating and scheduling interviews with potential guests or expertsCollaborated with the lead content writer to curate engaging episode content that appeals to target audience demographics and aligns with the brand's tone and style.Assisted in conducting market research to analyze the success of previous episodes and identify areas for improvement Co-hosted segments (live and pre-recorded) with notable celebrities.

Spearheaded the development of an immersive technology solution to enhance HP's presence in higher education.Crafted a pioneering product aimed at addressing key challenges within academia.

Rockford, Illinois, United States

Specialized in social media content delivery for 815 Day to highlight the legacy of RockfordContributed in developing social media marketing strategies to increase brand awareness and engagement for Eight Fifteen Capital's projectsAssisted in coordinating and executing events and initiatives to promote Eight Fifteen Capital's projects and enhance community engagementConducted market research and analysis to identify potential investment opportunities for Eight Fifteen Capital's real estate projects

Master Of Arts - Ma, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Business Administration And Marketing

Activities and Societies: President’s List (2019-2022) President’s Trophy Recipient (2019-2022) Tyrone Adams Burroughs’ Scholar.