Rebecca Cheng Email and Phone Number
Hi, I’m Rebecca, a product leader with a track record in Health-tech, consumer internet, and e-Commerce. As a hands-on player-coach, I thrive on shaping strategies that align with company vision and goals, managing data-informed roadmaps, and leading R&D from MVP to scale through Agile methodologies. I also enjoy scaling teams and mentor emerging talent. What sets me apart? I’m recognized by former executives and stakeholders for a strategic mix of user empathy, problem-solving, and uniting cross-functional teams towards collective achievements (setting aside ego, we succeed or fail as ONE team). My portfolio includes a proprietary Electronic Health Record platform, operational efficiency, B2B productivity tools, system-level analytics, and omnichannel experience optimization.I am on the lookout for a Principal Product Manager or Lead/Director role within an organization that values innovation and collaboration spirit. Keen to explore how we can drive success together? Let’s connect.
Transcarent
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Lead Product Manager - Clinician ExperienceTranscarent 2024 - PresentSan Francisco, Ca, Us -
Lead, Product Management – Operations & EhrLucid Lane Inc. 2021 - 2023Los Altos, Ca, Us- First product manager hire, progressed to a player-coach role managing a dedicated team.- Integrated Lucid Lane’s virtual pain coaching and mental health programs with physicians across states. Equipped physicians with reimbursable health reports (CPT 99484) containing AI-powered risk stratification and substance tapering recommendations. - Overhauled patient management to empower clinicians to prioritize care and ensure compliance; automated initial psychological evaluations to cut session time by 50%, introduced a data-enriched daily to-do list for improved preparation, and streamlined clinical documentation process, reducing average note completion time by 67%.- Led omnichannel experience to extend care beyond patient's regular appts, integrating health tracking (PHQ, GAD, etc), medication usage updates, text message check-ins, and an LLM-powered chatbot for on-demand counseling and crisis support, leading to a 41% increase in NPS. - Received 10xer Award for agile MVP development of a 0-1 scheduling tool, starting with cross-time-zone scheduling, then extending to automate therapist-patient matching, resolve booking conflicts, ultimately enhancing booking efficiency by 111% YoY through continuous testing and iteration.- Complete ownership of our proprietary EHR platform, featuring tailored experience for Providers, Clinicians and Patients.- Fostered a feedback-driven culture among key stakeholders, leveraging data-driven insights to improve user experience and aligning solutions and success metrics with shared challenges and objectives.- Owned and developed product strategy and roadmap, managing the full product lifecycle from Beta to MVP to full-scale deployment, collaborating closely with engineers, QA, UX/UI and key stakeholders.- Implemented Scrum and Agile best practices, promoting an experiment-driven testing culture, including user interviews, user testing, beta testing, customer surveys and funnel analysis. -
Senior Product ManagerScalable 2019 - 2021Newark, California, Us- Drove increase in Daily Active Users on Chip, Scalable’s premier B2B2c eCommerce platform, throughtiered growth initiatives that boosted loyalty in top-tier power sellers, unlocked mid-tier seller potential, and implemented a tailored onboarding experience for new sellers.- Owned Seller Experience product roadmap and defined success metrics, managing product lifecycle with offshore engineers, QA, designers and key stakeholders from MVP to full-scale deployment, while collaborating with Product Marketing on GTM strategies.- Established and maintained a live feedback loop with sellers and account managers for strategic alignment, incorporating analytics tracking, Digital Experience Intelligent platform and usability testing to drive product enhancements.- Progressed from an IC to a player coach managing a team of two product managers. -
Senior Product ManagerHealthtap 2018 - 2019Sunnyvale, Ca, Us- Led the MVP creation for a patient-centric onboarding experience across mobile and web platforms, guiding users through personalized funnels to streamline appointment scheduling.- Led a cross-functional team in agile development, crafting user stories and aligning roadmap priorities and progress with Marketing, Compliance, and Sales stakeholders.- Implemented analytics tracking to gain data-driven insights, informing roadmap prioritization and strategic decision-making. -
Principal Product ManagerShutterfly Inc. Mar 2016 - Dec 2017San Jose, Ca, Us- Managed the Customer Experience product roadmap for Tiny Prints & Wedding Paper Divas, enhancing mobile and web platforms and contributing to a $200 million annual revenue stream.- Aligned product strategy and KPIs to ensure cohesive stakeholder engagement and transparency across Marketing, SEO, Merchandising, and other key departments throughout the product lifecycle.- Transformed user feedback into tangible product features, leading roadmap innovation and managing the full spectrum of the product development cycle to drive continuous improvement and user satisfaction. -
Sr. Product ManagerShutterfly Inc. Apr 2013 - Feb 2016San Jose, Ca, Us- Optimized the cart/checkout experience with responsive design, integrated credit card tokenization, and fraud detection for PCI compliance.- Initiated and led the successful launch of a new mobile app. - Partnered with User Research to execute customer interviews and map user journeys.- Synchronized with stakeholders on BRDs, achieving consensus on product roadmap and backlog prioritization.- Led A/B testing, collaborated on risk mitigation plans, and devised rollout strategies with stakeholders. -
Product ManagerShutterfly Inc. Apr 2011 - Aug 2013San Jose, Ca, Us- Collaborated with GM and Business Development to implement Costco’s white-label Ship to Store integration, providing seamless order placement and pickup for Costco members. - Standardized a company-wide analytics framework, and developed customer facing dashboards leveraging Adobe SiteCatalyst and Google Analytics. - Transitioned from Waterfall to Agile, crafting clear user stories and acceptance criteria, and enabling weekly deployment for faster product iteration. -
Product ManagerTiny Prints Apr 2008 - 2011Sunnyvale, Ca, Us- Led the development and launch of the first suite of internal tools, empowering cross-functional teams to efficiently manage categories, pricing, promotions, and order fulfillment lead times.- Overhauled the proprietary Order Management System (OMS), optimizing post-purchase workflows.- Gathered user feedback and stakeholder product requirements, writing PRDs in a Waterfall environment.
Rebecca Cheng Education Details
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University Of California, Berkeley
Frequently Asked Questions about Rebecca Cheng
What company does Rebecca Cheng work for?
Rebecca Cheng works for Transcarent
What is Rebecca Cheng's role at the current company?
Rebecca Cheng's current role is Health-Tech | EHR | Clinician - Patient Experience | 0-1 | Operations | AI | LLM-Chatbot | First Product Hire.
What schools did Rebecca Cheng attend?
Rebecca Cheng attended University Of California, Berkeley.
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