Renata P Carletto Email & Phone Number

Adelaide, South Australia, Australia

Gold Coast, Queensland, Australia

Develop comprehensive marketing campaign strategies aligned with business objectives, including a coordinated roadmap for execution.• Define and segment target audiences to ensure campaigns are effectively tailored and impactful.• Develop and implement email marketing strategies to engage, nurture, and convert leads, overseeing thecreation and distribution of email campaigns.• Lead a team managing paid advertising campaigns across various digital platforms, ensuring alignmentwith overall marketing goals.• Utilise analytics tools to track and analyse campaign performance, making data-driven recommendationsfor improvements.• Oversee CRO efforts to enhance the effectiveness of marketing campaigns, driving higher conversion rates.• Work closely with teams including sales, product development, and customer service to ensure alignmentand support for campaigns.• Leverage data from Salesforce and Pardot to refine targeting, optimize campaign effectiveness, and improve lead conversion rates.• Oversee efforts from various programs to enhance the effectiveness of marketing campaigns, driving higher conversion rates.

Gold Coast, Queensland, Australia

Lead project teams, define project scope and objectives and ensure timely completion of deliverables.Stay updated on industry best practices and emerging project management and marketing automation technologies, recommending new tools, strategies and methodologies to enhance project effectiveness.Lead the planning, execution, and management of marketing campaigns, focusing on driving customer engagement and revenue growth.Analyse and understand customer behaviour to create the right journey to improve customer experience.Manage all aspects of CRM initiatives, including system implementation, data analysis, and strategy development.Collaborate cross-functionally to develop comprehensive strategies aligned with business objectives.Collaborate with the marketing team to identify opportunities for automation in campaign processes, such as email marketing, social media advertising, and lead nurturing.Implement and optimise marketing automation workflows to streamline campaign execution and improve efficiency.Configure and manage marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Klaviyo) to create automated workflows, including email drip campaigns, lead scoring, and dynamic content personalisation.Develop automated triggers and rules based on customer behaviour and engagement data to deliver targeted and personalised marketing communications.Monitor and analyse the performance of automated campaigns, adjusting workflows and settings as needed to optimise results and drive conversion rates.Monitor campaign performance metrics and KPIs, providing insights to optimise future campaigns.Maintain relationships with external agencies and vendors to support campaign execution and deliverables.Stay updated on industry trends and best practices in marketing and CRM to drive innovation and continuous improvement.

Gold Coast, Queensland, Australia

• Driving and delivering communications across the end-to-end customer journey, that reflects Gallery Group positioning • Assist with formulating and executing the customer focused month-to-month marketing plan• Attend internal meetings, understand the objectives for the week/month/quarter and create content to assist reaching those objectives• Understand the numerous customer touchpoints and create content to serve for each• Constantly looking for ways to ease friction throughout the customer journey • Managing all communications through our digital channels; Facebook, Instagram, LinkedIn, email, SMS, PR, websites.• Produce timely curated brand content that aligns with our vision while monitoring social media engagement• Understand and monitoring the property market in Southeast Queensland. • Writing property & sales copy for distribution to our partners and customers via all channels• Encourage Business Development efforts of the sales team, empower them to use marketing resources supplied and manage that all content company-wide is consistent with brand repositioning

Adelaide, South Australia, Australia

• CRM Strategy: Involvement in developing the CRM strategy and optimising existing continuity programs to enable an effective articulation and implementation of the CRM revenue targets. • Campaign Planning & Execution: Responsible for managing a diverse range of customer continuity and retention campaigns and initiatives from end to end. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes, implementation and results monitoring. Other responsibilities include creating and maintaining a calendar of CRM campaigns and volume forecasts that will be delivered to Contact Centre campaign streams. • Campaign Analysis: In conjunction with Business Intelligence teams, analyse campaign/programme outcomes and draw insights to facilitate sound decision making on improvements and identify opportunities to support business growth. • Campaign Optimisation: Work closely with the Contact Centre and Digital Marketing Team to determine the optimal marketing mix through channel performance tracking and reporting for continuous improvement. Identify new lead nurturing and retention opportunities and advancements to efficiency and effectiveness initiatives such as migration from direct mail to lower-cost email, SMS and social media retargeting. Analyse the customer journey to identify gaps and opportunities for maximising commercial opportunities and contribute to developing and executing best practice campaign initiatives with a strong focus on conversion.

Adelaide, South Australia, Australia

Winederful is a digital channel created to unravel the world of wine as well as promote SA wine. This project was born from a partnership between myself and two friends who are also passionate about the industry.From concept to delivery, I had a broad role in this project that involved all tasks related to design, planning and production. My main achievements were: • Successfully delivered the first season of the program, containing ten episodes that promoted a diverse range of South Australian wines and wineries. • Effectively developed and secured partnerships that are likely to expand the initial project scope for the next season of the program. • Efficiently sourced and engaged vendors, securing cost-efficient deals. • Pro-actively contacted and engaged members of the wine industry to develop new projects and ideas to the sector. • Developed content and defined style according to each winery profile.

Barossa Valley, South Australia

Driving the sales at the Cellar Door and the wine club, I'm working directly to the salesteam, reporting to the Brand Manager. I'm responsible for:· Conduct research to analyse customers’ behaviour· Design and implement successful marketing campaigns· Set up tracking systems for online marketing activities· Identify and analyse competitors·· Prepare reports by collecting and analysing sales data· Collaborate with the design supplier to produce promotional materials· Craft clear product marketing copy· Organise promotional activities for new products, as events and launches.

Adelaide, South Australia, Australia

Adelaide, Australia

Reporting to Hamish Seabrook (owner and winemaker), I am responsible for raising the organisation profile on social media as well as for driving sales through the promotion of their products. My main achievements are: • Created a profile for each product and defined an engaging story behind every label to bring awareness to the audience. • Developed customer relationship management strategies to increase client engagement and loyalty. • Promoted the company vision and trained the sales team as Seabrook ambassadors. • Effectively managed the wine club strategy and activities to give the best experience to each customer. • Created campaigns to activate the winery space and invite clients to experience the wine culture. • Increased counter sales through on-time actions supported by marketing techniques.

Niterói

Writer and Coaching for first-time moms. Creator of the blog www.playingparadise.blogspot.com, which deals with issues related to maternity with relaxed and participatory manner. Theme speaker and collaborator in the middle events. Coordination and partnership with professionals from related fields such as health and educators professionals.

Adelaide, Australia

Reporting to Dean Hewitson (owner and winemaker), I am responsible for raising the organisation profile on social media as well as for driving sales through the promotion of their products. My main achievements are: • Created a profile for each product and defined an engaging story behind every label to bring awareness to the audience. • Developed customer relationship management strategies to increase client engagement and loyalty. • Promoted the company vision and trained the sales team as Seabrook ambassadors. • Effectively managed the wine club strategy and activities to give the best experience to each customer. • Created campaigns to activate the winery space and invite clients to experience the wine culture. • Increased counter sales through on-time actions supported by marketing techniques.

Adelaide, Australia

For this project, I was hired to review and analyse the organisation’s marketing strategy, processes and procedures. My main achievements were: • Analysed and identified gaps and process improvements. • Defined a profile and content strategy to be used on social media. • Identified strategic targets for products and structured engagement approach. • Developed briefing and layout templates for content creation, including photos and videos strategy. • Suggested tailor-made actions for client engagement through social media that took in consideration the organisation’s services.

Rio De Janeiro Area, Brazil

Working directly with the CEO, I was responsible for managing the Publicity Department, which aimed to find real stories from customers and turn them into advertising campaigns. My main achievements were: • Created and produced successful campaigns based on real customer stories. (Project Management) • Developed strategies to hear from customers first-hand stories. • Pro-actively engaged with clients and provided advertisement suggestions • Effectively managed the creative team providing hands-on leadership. • Efficiently dealt with customers to create the story/campaign briefing and set up project expectations. • Managed the end-to-end process, from the creation to final content delivery.

Rio De Janeiro E Região, Brasil

I was responsible for implementing the Marketing department structure and raising the organisation profile”. My main achievements were: • Developed the department structure according to the industry standards and the market needs. • Recruited, trained and managed a team of 5 Managers and 15 staff members who were key in achieving an outstanding service performance. • Significantly reduced the timeline to deliver projects without compromising the service quality. • Managed Marketing actions and products’ profiles in line with sector trends and opportunities. • Structured and developed international partnerships to bring personalised service to foreign clients to attend to their cultural needs.I started in this company in project's Management. I coordinate the advertising and video projects performed by the company.

Rio De Janeiro E Região, Brasil

Coordinate the project needs and production team in photographic advertising jobs. International Clients: Lacoste, Macy´s, Elle Italy, Marie Claire. Focus on Fashion production. Contact with agencies and suppliers.Sports Marketing: follow the English National Team in the Confederations World Cup and Nike‘s Collection Launch, to celebrate this event.

Rio Grande E Região, Brasil

Responsible for the project communication management: Planning, Budget, Schedule, Logistics, on the road between the Port of São Gonçalo and the COMPERJ (Itaboraí). Develop and implement the positioning and communication strategy to achieve their business objectives and results to maintain a socially responsible position through internal campaigns for staff and external to the surrounding communities work, making the clarity with the information transmission main focus. Focus on Social Responsibility adding new opportunities for residents of the communities around the work. Creating movies, events, and campaigns on and offline. Development and implementation of product communication strategy, direct marketing and relationship. Target: classes C and D.

Rio De Janeiro

Coordinate the project needs and production team in photographic advertising jobs. International Clients: Lacoste, Macy´s, Elle Italy, Marie Claire. Focus on Fashion production. Contact with agencies and suppliers.Sports Marketing: follow the English National Team in the Confederations World Cup and Nike‘s Collection Launch, to celebrate this event.

Rio De Janeiro E Região, Brasil

Responsible for the piece of information about the process of expropriation of the areas for the work of COMPERJ (Petrobras), between Company and Owner. Internal communication with the Inspection of Petrobras in order to maintain the current process. Develop and implement the positioning and communication strategy to achieve their business objectives and results to maintain a socially responsible position through internal campaigns for staff and external to the surrounding communities work, making the clarity with the information transmission main focus. Because of my certification in PMI, was also part of planning team.

Rio De Janeiro E Região, Brasil

Coordinate and schedule activities of the company's projects. Mix communication and strategic marketing management (products & services). Maintaining and updating the portfolio of products & services ensuring your communication and market competitiveness. Release communication campaigns for products and services. Communication actions focused on brand/institutional brand and products and services ensuring their competitiveness in the market. Launch, refresh and maintain the brand. Shares experience with the brand as events and actions below the line. Planning activities, control of suppliers, deadline, division of labor, budgets, logistics, seminal control meetings to check the progress of activities. Orientation Team. Briefing for agencies and advertising and image providers. Market analysis. The interface between the main office in Brussels and Brazil’s office.

Rio De Janeiro E Região, Brasil

Coordinated the structuring and teams of company’s events. Events focused on Social Responsibility, based in poor communities in order to bring knowledge and education to affected areas. Some clients: Petrobras, AMPLA, Thiessen Krupp

Rio De Janeiro E Região, Brasil

Production assistance in all the footage of the company, making the link between the structure of the company and freelance productions contracted.

Rio De Janeiro E Região, Brasil

Structure and mount the mkt area of the company. Visibility and corporate image in the market.

Master'S Degree, Project Management

The Master's in Project Management program at Fundação Getúlio Vargas (FGV) offers a focused curriculum for professionals aiming.

Master Of Business Administration - Mba, Digital Communication And Media/Multimedia

Since we have a global communication world, Digital Marketing is one of the main "languages" that everybody is "speaking". So why not.

Wine And Spirits Level Ii, Wine Steward/Sommelier

Cooking And Related Culinary Arts, General

Professional And Life Coaching, Behavior Analysis

Mba Executive Producer Film And Tv, Movie And Tv

Advertising And Publicity With Emphasis In Marketing, Marketing, Advertising And Communication