Renata P Carletto Email and Phone Number
Adelaide, South Australia, Australia
Renata P Carletto's Location
Gold Coast, Australia
About Renata P Carletto
With over 15 years of dedicated experience in marketing and communications, I have honed my skills as a qualified and highly proficient marketing professional. My expertise lies in designing, planning, executing, and optimizing effective marketing strategies that drive results and meet business objectives. Throughout my career, I have demonstrated strong leadership abilities, enabling me to excel in fast-paced environments where agility and multitasking are essential traits.While in the entertainment industry, I encountered numerous challenges that allowed me to develop outstanding problem-solving skills. The Entertainment sector demands creativity, innovation, and adaptability, which I embraced wholeheartedly. Working within this industry equipped me to think outside the box and find flexible solutions to intricate problems. This contributed to the success of various marketing campaigns and initiatives.To bolster my marketing efforts, I embrace CRM systems to their full potential. By leveraging cutting-edge CRM tools, I efficiently manage customer data, interactions, and engagement. This approach empowers me to build solid and lasting relationships with customers, ensuring their needs are met and their feedback is heard. Moreover, CRM systems facilitate personalized marketing approaches, tailoring messages and offers to specific customer segments. This significantly improves marketing campaigns' overall effectiveness.In all my endeavours, I place a strong emphasis on data. I firmly believe that data is the backbone of successful marketing strategies. By analyzing and interpreting data, I gain valuable insights into customer behaviour, market trends, and campaign performance. This empirical approach allows me to make informed decisions and optimize marketing initiatives for maximum impact. I am well-versed in using various analytical tools to draw meaningful conclusions from data, further strengthening my ability to stay ahead in a rapidly evolving market.Strategic Planning | Brand Management | Digital Marketing | Content Strategy | Market Analysis | Campaign Development | Customer Segmentation | Marketing Automation | Social Media Management | SEO/SEM Optimization | Data Analytics | Lead Generation | Product Positioning | Competitive Analysis | Budget Management | Brand Awareness | Customer Relationship Management (CRM) | Creative Direction | Team Leadership | ROI Optimization
Renata P Carletto's Current Company Details
Localsearch
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Project Manager
Adelaide, South Australia, Australia
- Website:
- localsearch.com.au
- Employees:
- 301
Renata P Carletto Work Experience Details
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Project ManagerLocalsearchAdelaide, South Australia, Australia
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Marketing Campaign LeadLocalsearch Jul 2024 - PresentGold Coast, Queensland, AustraliaDevelop comprehensive marketing campaign strategies aligned with business objectives, including a coordinated roadmap for execution.• Define and segment target audiences to ensure campaigns are effectively tailored and impactful.• Develop and implement email marketing strategies to engage, nurture, and convert leads, overseeing thecreation and distribution of email campaigns.• Lead a team managing paid advertising campaigns across various digital platforms, ensuring alignmentwith overall marketing goals.• Utilise analytics tools to track and analyse campaign performance, making data-driven recommendationsfor improvements.• Oversee CRO efforts to enhance the effectiveness of marketing campaigns, driving higher conversion rates.• Work closely with teams including sales, product development, and customer service to ensure alignmentand support for campaigns.• Leverage data from Salesforce and Pardot to refine targeting, optimize campaign effectiveness, and improve lead conversion rates.• Oversee efforts from various programs to enhance the effectiveness of marketing campaigns, driving higher conversion rates.
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Project Manager Marketing CommunicationPomegranate Marketing Consulting Nov 2023 - PresentGold Coast, Queensland, AustraliaLead project teams, define project scope and objectives and ensure timely completion of deliverables.Stay updated on industry best practices and emerging project management and marketing automation technologies, recommending new tools, strategies and methodologies to enhance project effectiveness.Lead the planning, execution, and management of marketing campaigns, focusing on driving customer engagement and revenue growth.Analyse and understand customer behaviour to create the right journey to improve customer experience.Manage all aspects of CRM initiatives, including system implementation, data analysis, and strategy development.Collaborate cross-functionally to develop comprehensive strategies aligned with business objectives.Collaborate with the marketing team to identify opportunities for automation in campaign processes, such as email marketing, social media advertising, and lead nurturing.Implement and optimise marketing automation workflows to streamline campaign execution and improve efficiency.Configure and manage marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Klaviyo) to create automated workflows, including email drip campaigns, lead scoring, and dynamic content personalisation.Develop automated triggers and rules based on customer behaviour and engagement data to deliver targeted and personalised marketing communications.Monitor and analyse the performance of automated campaigns, adjusting workflows and settings as needed to optimise results and drive conversion rates.Monitor campaign performance metrics and KPIs, providing insights to optimise future campaigns.Maintain relationships with external agencies and vendors to support campaign execution and deliverables.Stay updated on industry trends and best practices in marketing and CRM to drive innovation and continuous improvement. -
Marketing Manager (Content And Automation)Gallery Group Dec 2022 - Aug 2023Gold Coast, Queensland, Australia• Driving and delivering communications across the end-to-end customer journey, that reflects Gallery Group positioning • Assist with formulating and executing the customer focused month-to-month marketing plan• Attend internal meetings, understand the objectives for the week/month/quarter and create content to assist reaching those objectives• Understand the numerous customer touchpoints and create content to serve for each• Constantly looking for ways to ease friction throughout the customer journey • Managing all communications through our digital channels; Facebook, Instagram, LinkedIn, email, SMS, PR, websites.• Produce timely curated brand content that aligns with our vision while monitoring social media engagement• Understand and monitoring the property market in Southeast Queensland. • Writing property & sales copy for distribution to our partners and customers via all channels• Encourage Business Development efforts of the sales team, empower them to use marketing resources supplied and manage that all content company-wide is consistent with brand repositioning -
Campaign Manager, CrmAudika Australia Mar 2022 - Dec 2022Adelaide, South Australia, Australia• CRM Strategy: Involvement in developing the CRM strategy and optimising existing continuity programs to enable an effective articulation and implementation of the CRM revenue targets. • Campaign Planning & Execution: Responsible for managing a diverse range of customer continuity and retention campaigns and initiatives from end to end. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes, implementation and results monitoring. Other responsibilities include creating and maintaining a calendar of CRM campaigns and volume forecasts that will be delivered to Contact Centre campaign streams. • Campaign Analysis: In conjunction with Business Intelligence teams, analyse campaign/programme outcomes and draw insights to facilitate sound decision making on improvements and identify opportunities to support business growth. • Campaign Optimisation: Work closely with the Contact Centre and Digital Marketing Team to determine the optimal marketing mix through channel performance tracking and reporting for continuous improvement. Identify new lead nurturing and retention opportunities and advancements to efficiency and effectiveness initiatives such as migration from direct mail to lower-cost email, SMS and social media retargeting. Analyse the customer journey to identify gaps and opportunities for maximising commercial opportunities and contribute to developing and executing best practice campaign initiatives with a strong focus on conversion. -
Creator And Producer At Winederful ChannelWinederful Sep 2020 - Dec 2022Adelaide, South Australia, AustraliaWinederful is a digital channel created to unravel the world of wine as well as promote SA wine. This project was born from a partnership between myself and two friends who are also passionate about the industry.From concept to delivery, I had a broad role in this project that involved all tasks related to design, planning and production. My main achievements were: • Successfully delivered the first season of the program, containing ten episodes that promoted a diverse range of South Australian wines and wineries. • Effectively developed and secured partnerships that are likely to expand the initial project scope for the next season of the program. • Efficiently sourced and engaged vendors, securing cost-efficient deals. • Pro-actively contacted and engaged members of the wine industry to develop new projects and ideas to the sector. • Developed content and defined style according to each winery profile. -
Marketing CoordinatorTorbreck Vintners Mar 2021 - Nov 2021Barossa Valley, South AustraliaDriving the sales at the Cellar Door and the wine club, I'm working directly to the salesteam, reporting to the Brand Manager. I'm responsible for:· Conduct research to analyse customers’ behaviour· Design and implement successful marketing campaigns· Set up tracking systems for online marketing activities· Identify and analyse competitors·· Prepare reports by collecting and analysing sales data· Collaborate with the design supplier to produce promotional materials· Craft clear product marketing copy· Organise promotional activities for new products, as events and launches. -
Wine Reviewer For Eu WinesWines Of Adelaide Pty Ltd Aug 2020 - Aug 2021Adelaide, South Australia, Australia
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Sales And Marketing SpecialistSeabrook Wines Oct 2019 - Mar 2021Adelaide, AustraliaReporting to Hamish Seabrook (owner and winemaker), I am responsible for raising the organisation profile on social media as well as for driving sales through the promotion of their products. My main achievements are: • Created a profile for each product and defined an engaging story behind every label to bring awareness to the audience. • Developed customer relationship management strategies to increase client engagement and loyalty. • Promoted the company vision and trained the sales team as Seabrook ambassadors. • Effectively managed the wine club strategy and activities to give the best experience to each customer. • Created campaigns to activate the winery space and invite clients to experience the wine culture. • Increased counter sales through on-time actions supported by marketing techniques. -
EntreprenuerPlaying Paradise Mar 2015 - Sep 2020NiteróiWriter and Coaching for first-time moms. Creator of the blog www.playingparadise.blogspot.com, which deals with issues related to maternity with relaxed and participatory manner. Theme speaker and collaborator in the middle events. Coordination and partnership with professionals from related fields such as health and educators professionals.
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Digital Marketing SpecialistHewitson Oct 2019 - Apr 2020Adelaide, AustraliaReporting to Dean Hewitson (owner and winemaker), I am responsible for raising the organisation profile on social media as well as for driving sales through the promotion of their products. My main achievements are: • Created a profile for each product and defined an engaging story behind every label to bring awareness to the audience. • Developed customer relationship management strategies to increase client engagement and loyalty. • Promoted the company vision and trained the sales team as Seabrook ambassadors. • Effectively managed the wine club strategy and activities to give the best experience to each customer. • Created campaigns to activate the winery space and invite clients to experience the wine culture. • Increased counter sales through on-time actions supported by marketing techniques. -
Digital Marketing SpecialistBoomerang International Aug 2018 - Oct 2018Adelaide, AustraliaFor this project, I was hired to review and analyse the organisation’s marketing strategy, processes and procedures. My main achievements were: • Analysed and identified gaps and process improvements. • Defined a profile and content strategy to be used on social media. • Identified strategic targets for products and structured engagement approach. • Developed briefing and layout templates for content creation, including photos and videos strategy. • Suggested tailor-made actions for client engagement through social media that took in consideration the organisation’s services. -
Project Marketing Manager (Branded Content)Medialab Jan 2017 - Dec 2017Rio De Janeiro Area, BrazilWorking directly with the CEO, I was responsible for managing the Publicity Department, which aimed to find real stories from customers and turn them into advertising campaigns. My main achievements were: • Created and produced successful campaigns based on real customer stories. (Project Management) • Developed strategies to hear from customers first-hand stories. • Pro-actively engaged with clients and provided advertisement suggestions • Effectively managed the creative team providing hands-on leadership. • Efficiently dealt with customers to create the story/campaign briefing and set up project expectations. • Managed the end-to-end process, from the creation to final content delivery. -
Project Marketing ManagerCaipirinha Films Sep 2013 - Dec 2016Rio De Janeiro E Região, BrasilI was responsible for implementing the Marketing department structure and raising the organisation profile”. My main achievements were: • Developed the department structure according to the industry standards and the market needs. • Recruited, trained and managed a team of 5 Managers and 15 staff members who were key in achieving an outstanding service performance. • Significantly reduced the timeline to deliver projects without compromising the service quality. • Managed Marketing actions and products’ profiles in line with sector trends and opportunities. • Structured and developed international partnerships to bring personalised service to foreign clients to attend to their cultural needs.I started in this company in project's Management. I coordinate the advertising and video projects performed by the company.
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Project Manager1500 Brazil Production Apr 2013 - Sep 2013Rio De Janeiro E Região, BrasilCoordinate the project needs and production team in photographic advertising jobs. International Clients: Lacoste, Macy´s, Elle Italy, Marie Claire. Focus on Fashion production. Contact with agencies and suppliers.Sports Marketing: follow the English National Team in the Confederations World Cup and Nike‘s Collection Launch, to celebrate this event.
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Marketing And Communications ManagerEgesa Engineering Jan 2012 - Apr 2013Rio Grande E Região, BrasilResponsible for the project communication management: Planning, Budget, Schedule, Logistics, on the road between the Port of São Gonçalo and the COMPERJ (Itaboraí). Develop and implement the positioning and communication strategy to achieve their business objectives and results to maintain a socially responsible position through internal campaigns for staff and external to the surrounding communities work, making the clarity with the information transmission main focus. Focus on Social Responsibility adding new opportunities for residents of the communities around the work. Creating movies, events, and campaigns on and offline. Development and implementation of product communication strategy, direct marketing and relationship. Target: classes C and D. -
Project Manager1500 Brazil Production Nov 2011 - Dec 2011Rio De JaneiroCoordinate the project needs and production team in photographic advertising jobs. International Clients: Lacoste, Macy´s, Elle Italy, Marie Claire. Focus on Fashion production. Contact with agencies and suppliers.Sports Marketing: follow the English National Team in the Confederations World Cup and Nike‘s Collection Launch, to celebrate this event.
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Marketing And Communications CoordinatorAtnas Engineering Jan 2011 - Nov 2011Rio De Janeiro E Região, BrasilResponsible for the piece of information about the process of expropriation of the areas for the work of COMPERJ (Petrobras), between Company and Owner. Internal communication with the Inspection of Petrobras in order to maintain the current process. Develop and implement the positioning and communication strategy to achieve their business objectives and results to maintain a socially responsible position through internal campaigns for staff and external to the surrounding communities work, making the clarity with the information transmission main focus. Because of my certification in PMI, was also part of planning team.
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Project AnalystVirtual Promotions Jun 2010 - Jan 2011Rio De Janeiro E Região, BrasilCoordinate and schedule activities of the company's projects. Mix communication and strategic marketing management (products & services). Maintaining and updating the portfolio of products & services ensuring your communication and market competitiveness. Release communication campaigns for products and services. Communication actions focused on brand/institutional brand and products and services ensuring their competitiveness in the market. Launch, refresh and maintain the brand. Shares experience with the brand as events and actions below the line. Planning activities, control of suppliers, deadline, division of labor, budgets, logistics, seminal control meetings to check the progress of activities. Orientation Team. Briefing for agencies and advertising and image providers. Market analysis. The interface between the main office in Brussels and Brazil’s office.
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Marketing Project CoordinatorMpc And Associates Jan 2008 - Nov 2009Rio De Janeiro E Região, BrasilCoordinated the structuring and teams of company’s events. Events focused on Social Responsibility, based in poor communities in order to bring knowledge and education to affected areas. Some clients: Petrobras, AMPLA, Thiessen Krupp
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Production Coordination AssistantConspiração Films May 2005 - Sep 2007Rio De Janeiro E Região, BrasilProduction assistance in all the footage of the company, making the link between the structure of the company and freelance productions contracted. -
Marketing AssistantBanco Proper Aug 2004 - Jan 2005Rio De Janeiro E Região, BrasilStructure and mount the mkt area of the company. Visibility and corporate image in the market.
Renata P Carletto Skills
Marketing Management
Marketing
Product Marketing
Marketing Communications
Marketing Strategy
Multi Channel Marketing
Social Media Marketing
Digital Marketing
Corporate Communications
Project Planning
Publicity
Event Planning
Event Producing
Corporate Events
Event Management
Strategic Communications
Moviemaker
Corel Draw
Ms Project
Pmbok
Powerpoint
Microsoft Excel
Photoshop
Microsoft Word
Microsoft Office
Outlook
Dreamweaver
Windows
Flash
Mac Os
English
Social Media
Adobe Photoshop
Renata P Carletto Education Details
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Project Management -
Digital Communication And Media/Multimedia -
Wine Steward/Sommelier -
Cooking And Related Culinary Arts, General -
Sociedade Brasileira De CoachingBehavior Analysis -
Movie And Tv -
Marketing, Advertising And Communication
Frequently Asked Questions about Renata P Carletto
What company does Renata P Carletto work for?
Renata P Carletto works for Localsearch
What is Renata P Carletto's role at the current company?
Renata P Carletto's current role is Project Manager.
What schools did Renata P Carletto attend?
Renata P Carletto attended Fundação Getulio Vargas, Kaplan Professional, Wine & Spirit Education Trust, Faculdade La Salle De Lucas Do Rio Verde-Mt / Brasil, Sociedade Brasileira De Coaching, Escola Superior De Propaganda E Marketing, Escola Superior De Propaganda E Marketing.
What skills is Renata P Carletto known for?
Renata P Carletto has skills like Marketing Management, Marketing, Product Marketing, Marketing Communications, Marketing Strategy, Multi Channel Marketing, Social Media Marketing, Digital Marketing, Corporate Communications, Project Planning, Publicity, Event Planning.
Who are Renata P Carletto's colleagues?
Renata P Carletto's colleagues are Hans Nowak, Alan Cove, Kerry Downing, Andrew Wallace, Steven Richardson, Rhiannon Mcdonald, Kim Adams.
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