Rebeca Alvarez Colin Email & Phone Number

México

Commercial Director LATAM Flavors, Extracts & Natural ingredients

México

• Sr. Market Manager Latin America.Development of the commercial strategy for the Latin American region (10 countries) for the positioning of the product portfolio in the following lines: Fragrances, Flavors, Colors and.
• Defined the commercial strategy of high specialty focused on segments, customers and market with a clear positioning of products, which resulted in a consistent 10% annual commercial growth.
• Developed the specialty market in Brazil and strengthened the market in Colombia and Central America, through a clear definition of suppliers focused on customers and segments, with a brand positioning and product.
• Performed an analysis of customers and products, established a commercial strategy focused on products that generate value, reversing the decline, turning the aromatics business into a profitable business, with a.
• Implemented the “Market Management” area, forming a team of 3 people in Mexico and Brazil, with which we were able to approach and generate new suppliers for the food industry, contributing a 15% growth in annual sales.
• Defined a clear strategy for positioning with TOP accounts such as Mondelez, Nestlé, Bimbo, which increased the Pipeline of the line, bringing projects with a value of more than USD $500,000. Show less

México, México

Tlalnepantla Y Alrededores, México

• Defined sales strategies for Mexico, Central America and Andean region. New Business Development in the region and Global Accounts Coordination. P&L responsibility for the Fragrances division for the Northern LATAM.
• Implemented a commercial strategy focused on target accounts, which increased sales by more than 20% for the following 2 years.
• Developed the Central American market and the incursion… Show more Defined sales strategies for Mexico, Central America and Andean region. New Business Development in the region and Global Accounts Coordination. P&L.
• Developed the Central American market and the incursion into the Colombian and Ecuadorian markets, focusing on key clients and segments for the industry, mainly Home Care, which increased presence and Pipeline by 15%.
• Developed in conjunction with the commercial team the commercial platform for the specific category in the Home Care area, focused on the laundry segment, which gave a participation in this segment and a growth of.

México

• Definition of sales strategies for assigned accounts in Mexico, as well as to search for new customers and opportunities. Development of new business and maintenance of business in assigned accounts. Allocation of the.
• Increased the assigned customer base, which provided a strengthening of the assigned portfolio with new opportunities and new projects in segments identified… Show more Definition of sales strategies for assigned.
• Increased the assigned customer base, which provided a strengthening of the assigned portfolio with new opportunities and new projects in segments identified as personal care and home care, as well as in the fine.
• Managed to exceed my commercial objectives year after year, providing the fragrances division with a10% commercial growth consistently. Show less

México

• Development of new customers for cleaning and personal care products manufacturers. Responsible for the assigned sales budget, as well as project follow-up.Achievements:
• I managed to increase the client base, as well as the division's sales, working with a focus on clients that could provide the necessary and sustained growth, which helped consolidate the business in Mexico.

México

México

Fragrances sales

México

Fragrances Sales

México

Marketing brand manager in charge of House hold line

Licenciatura, Bs Degree Marketing & Public Relations / Mercadotecnia & Relaciones Publicas

Master´S Strategic Planning Business Management /Posgrado Planeación Estratégica Gerencia Proyectos, Marketing, Sales, Business Development