Leading the retail business for Pepe Jeans across Europe, overseeing 120 points of sale (Full-price stores, outlets, and concessions) with a proximate turnover of €100 million, developing and implementing a global retail strategy that aligns with the brand's vision and business goals, while managing the operations, merchandising, and real estate teams, comprising 27 HQ’s staff and over 700 store employees.•Successfully increased EBITDA from +7% in 2019 to +16% in 2023.•Partnering with cross-functional teams to implement an effective omnichannel strategy.•Negotiated over 10 lease contracts per year with the main Landlords/Big players.•Responsable for the Retail buying & planning. Collaborated closely with the product team to create a full-price collection aligned with market trends, as well as a special production for outlets.

Responsible for managing a portfolio of 52 Tommy Hilfiger and Calvin Klein stores across Spain and Portugal, with an annual turnover exceeding €120 million. I developed and implemented retail strategies and operational processes to deliver an exceptional customer experience, aligned with PVH headquarters’ standards.Leading a diverse team that includes 4 Area Managers, 5 Retail Merchandisers, 3 Visual Merchandising Managers, 1 retail operations Manager and 1 Finance Controller, we achieved a significant EBITDA growth from 10% in 2018 to 21% in 2021.In 2020, I played a key role in the company's COVID-19 committee. We successfully navigated the challenges by implementing key operational measures and guiding our stores staff through the pandemic. By introducing essential policies, we mitigated the impact of the crisis and ensured the continued success of our retail business in the different markets.

Assisted the Retail Director in executing retail strategies for Pepe Jeans globally and for Tommy Hilfiger and Calvin Klein in Spain and Portugal, contributing significantly to the organization’s strategic goals.As responsible for Finance and Real Estate, I played a key role in maximizing profitability and we successfully opened more than 40 stores across Europe and Mexico.Additionally, I implemented a comprehensive training and retention program to standardize processes, enhance staff talent, and retain our most valuable team members.

Conduct financial analysis and develop financial models to support business planning and forecasting processes. I collaborated with cross-functional teams to drive performance improvement initiatives and identify areas of opportunity.

Led the financial planning and analysis process for circa 100 Starbucks stores in Spain and Portugal, developed and monitored financial forecasts, budgets, and key performance indicators.Analysed financial data and provided strategic recommendations to drive business growth and profitability.Evaluated and recommended potential new store locations based on financial feasibility and market potential, maintained relationships with landlords and other key stakeholders.