My Name Is True I’m Rebeca, and my superpower is creating powerful names that help brands win! I do this by melding my Linguistics training and brand strategy experience to create names that express each brand’s unique, deep truths. As a Strategic Namer and New Brand Creator, I’ve worked for almost 25 years helping brands succeed by articulating their deep truths. I believe so strongly in the value of truth in branding that I named my brand naming company BrandTrue. Baby, You Need Our Naming Brand naming is a vital part of a successful product or company launch. Developing a great name that really communicates your brand’s winning strategy requires a combination of raw, verbal creativity and objective analysis. Launching with a name that taps into your authenticity and uniqueness is what will separate your brand from competitors. Gimme Some Truth A great name is built upon a foundational brand strategy that comes from telling deep, meaningful truths. If a client already has a solid strategy in place, we start from there. If they need help laying down the strategic underpinnings to animate and differentiate their brand, we do that to ensure success. The thing is, telling the truth in branding can be harder than it sounds. There isn’t just one truth. Instead, there are layers of truths, and you have to dig deep to uncover the insights that set your brand apart. The right name can come from any one of the three levels of truth, but a strong brand should understand and leverage all 3 when telling its story. 1. Surface TruthsWe begin with the basics of understanding who you are and what your brand offers. Then, depending on your brand’s strategic position, it may be enough for your name to tell the world your brand’s surface truths. 2. Service TruthsThe next level of truth is found when you really understand what the brand’s target audience needs and what best serves them. Letting them know you answer their needs can be a powerful way to motivate your audience to take action. 3. Self-TruthsSometimes a brand forges the best, most meaningful connections with its audience by speaking to the heart of who the brand is and why it exists in the world. For certain categories the reason why you’re passionate about your craft or the history that lies behind your brand can be the magic that sets you apart.I invite you to hang out with me on LinkedIn! Let's get connected! And please check out our #tellthetruths videos or poke around #brandtrue to learn more about me, my company and how we can help your brand win!