Rebeca Chávez Email & Phone Number

I lead the strategic communications & culture strategy for all operations in Nexteer Mexico, ensuring alignment of internal and external communication plans with Nexteer's overall strategy, connecting employees with strategic priorities, developing key messages and strategic KPIS with senior leaderships to ensure communication effectiveness, enhancing company reputation, employee engagement, and community relations. Responsible for developing action plans to strengthen organizational culture, including the Super Empresa Ranking certification, managing corporate social responsibility (CSR) programs and strategic alliances. Oversee all communications, campaigns, media, annual budget and events. Provide communication coaching to leaders to align organization objectives.

Área Metropolitana De Querétaro

Área Metropolitana De Querétaro

Barcelona, Cataluña, España

During my temporary international work experience, I had the opportunity to be part of Ethikos 3.0, a consulting firm based in Barcelona that provides strategic HR solutions to various companies across Europe. In this diverse environment, I collaborated with the Digital Marketing & Social Media team to enhance brand awareness by developing marketing strategies and managing digital web and social media channels. Additionally, I worked on sustainability and CSR projects to foster long-term relationships with stakeholders, ensuring compliance with B Corp Europe standards.

Silao, Guanajuato, México

Responsible for development and execution of the communication strategy for 8 manufacturing plants, supporting a workforce of 6,000 employees. I implemented tactics to enhance organizational culture and employee engagement, spearheaded corporate social responsibility initiatives, responsible for developing all communications and town hall meetings. I managed the recognition program, and events for up to 12,000 participants, while overseeing public relations activities to ensure consistent and effective messaging.

Guanajuato México

I managed and oversaw internal and external communication and public relations strategies for 24 cities in Guanajuato at a state level. I led communication teams and external agencies, deployed large-scale communication campaigns, and acted as a media spokesperson, being responsible for crisis communication. I increased brand recognition and achieved a 70% reduction in advertising and marketing costs, managing relations with national and international media. I was responsible for government relations and strategic alliances for fundraising projects.

Silao, Guanajuato, México

Responsible for human resources and communications for production employees at client plants General Motors and American Axle & Manufacturing (outsourcing project).

México

Responsible for the development, geocoding, and provision of geographic information, technology, and data for GPS mapping systems.

Master'S Degree, Business Innovation + E

Doble titulación por Tecnocampus Barcelona.

Master'S Degree, Human Resources Management

Doble titulación por la Universidad Politécnica de Cataluña.

Bachelor'S Degree, Communications

Postgraduate Program, Photography

Postgraduate Degree, Organizational Leadership

Activities and Societies: Leadership program

Postgraduate Degree, Content & Storytelling For Digital Media