Rebeca Diaz

Rebeca Diaz Email and Phone Number

Co-Founder and CEO @ Rekloset
Brussels, BE
Rebeca Diaz's Location
Brussels, Brussels Region, Belgium, Belgium
Rebeca Diaz's Contact Details

Rebeca Diaz work email

Rebeca Diaz personal email

About Rebeca Diaz

I am a dynamic, resilient and entrepreneurial minded B2B2C Marketing executive with over a decade of international experience. Working across multiple industries, including Logistics, Aerospace, and Retail. Moreover in various countries, including Mexico, Germany, Belgium, and The Netherlands.I have helped global brands transform their marketing capabilities, refining their brand, digital landscape, channels, and content. My expertise is building a solid integrated Marketing strategy that prioritizes overall company goals. Moreover, I am skilled in planning and executing large-scale campaigns and product launches, consistently delivering positive results.Proven track record of building and developing high-performing teams through a foundation of empathy, empowerment, and trust. By creating an environment where individuals feel valued and supported, I have witnessed firsthand how extraordinary results can be achieved. As an Independent Strategic Marketing Consultant, I partner with small and medium-sized companies to unlock their potential through integrated marketing strategies tailored to their target market's needs. My Expertise: ✅ Go-To-Market (GTM) Strategies ✅ Global Campaign Development ✅ Marketing Strategy Creation✅ Digital Transformation✅ Trend Identification ✅ Brand Development ✅ Digital Marketing ✅ Market research✅ Marketing Audit✅ Data Analytics I'm curious and enjoy learning about:❇️ Strategy❇️ Innovation❇️ Sustainability ❇️ Brand loyalty & retention❇️ Marketing in the age of Artificial Intelligence❇️ Studying success & blunders of brand campaigns

Rebeca Diaz's Current Company Details
Rekloset

Rekloset

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Co-Founder and CEO
Brussels, BE
Employees:
2
Rebeca Diaz Work Experience Details
  • Rekloset
    Co-Founder And Ceo
    Rekloset
    Brussels, Be
  • Rekloset
    Co-Founder & Ceo
    Rekloset Jun 2023 - Present
    Belgium
    Rekloset is a social project with a commitment to action. Driven by the urgent need to reduce waste on the retail sector, we are dedicated to extend the life of a curated selection of second-hand children's clothing and accessories, hence reducing waste and saving resources.When buying and selling with us, customer obtain points which can be redeemed for discounts, and special offers. Rekloset strives to build a vibrant community where everyone can access budget-friendly, pre-loved pieces while championing circularity.
  • Rd Insights
    Strategic Marketing - Independent Consultant
    Rd Insights Oct 2022 - Present
    Brussels, Brussels Region, Belgium
    I am working with small and medium-sized enterprises to help them grow in current and new markets. With a commitment to driving business growth and a strong understanding of marketing trends, I bring a wealth of expertise. I work closely with my clients to understand their unique challenges and goals, then develop customized strategies to help them succeed, from market research and analysis to brand & marketing strategy and go-to-market plan creation.
  • Fokker Services
    Head Of Marketing
    Fokker Services Apr 2018 - Nov 2021
    Hoofddorp, North Holland, Netherlands
    Transformed the marketing capabilities of the company by revamping the Fokker Services brand, bringing new skills, and shifting to a modern marketing strategy. Optimised impact of marketing campaigns via comprehensive research, consistent messaging and application of data intelligence as well as enhanced storytelling. Supervised brand consistency to align consumer touch-points with overall strategy. •Upgraded and implemented a new digital landscape: New company website, activation and harmonisation on social channels, automation software, tracking analytics, social media tools, project management software and more. •Led FS rebranding project: Manifesto, customer journey, value proposition and brand focus, resulted in a fresh corporate image. •Developed and executed global campaigns and tactics; modelled data feeding into critical marketing plans.
  • Monqor Limited
    Business Owner
    Monqor Limited Jun 2016 - Apr 2018
    The Hague Area, Netherlands
    Established a limited company to sell travel items via e-commerce marketplaces.
  • Dhl
    Marketing Manager
    Dhl Jul 2014 - Jun 2016
    Brussels
    Responsible for designing and implementing marketing strategy of Lead Logistics Partner product at DHL Freight. Moreover revamped the brand image of the Telematics product and digital presence. • Coordinated, led, and implemented various marketing and PR efforts to increase visibility and drive growth.• Designed and implemented an 18-month marketing and brand strategy for DHL Freight integrated solutions Lead Logistics Partner (LLP) and Telematics services (software products).• Managed and executed budget while saving the company $200K by conducting various initiatives in-house.• Played an instrumental role in brand update of the Telematics product, positioning it at the top internally and on the market. Brand won the German Telematics Price in 2015.• Partnered with development team to design Telematics first mobile friendly website; Led the brandstrategy, content creation, and design resulting in a 70% increase in site traffic and engagement.• Built an online presence for the Telematics brand including website update blog, newsletter design, and public relations.Key Capabilities:• Brand development• Marketing strategy• Sales toolkit development• Website and mobile strategy• Content writing• Digital marketing• Event Management• Project Manager
  • Dhl Freight
    Programme Specialist -Project & Brand Management
    Dhl Freight Nov 2012 - Jun 2014
    Belgium
    Directed and developed all training initiatives and played key role in various project implementations.• Coordinated and designed a new training framework and portal for the Transport Management System.• Managed product Marketing and Communications and maximized marketing efforts through the creation of sales presentations, videos, brochures, and sales tool-kits.• Delivered high-quality training on sales processes and new software products to internal and external stakeholders such as senior staff and board members.• Established a new testing process during IT implementation that improved performance by 50%..• Served as project lead to conduct extensive market research and analysis on 30+ key players within the market.
  • Dhl
    Marketing Communications Specialist
    Dhl Nov 2011 - Nov 2012
    Bonn Area, Germany
    Responsible for designing and rolling-out international marketing projects across 30 markets in relation with products, sectors and sales.•Planned and facilitated the execution of global marketing projects and product launches across 30 different markets.• Partnered closely with stakeholders on special projects, sponsorships, and events.• Contributed to significant business growth by conducting market research and acquiring 2,000+ potential leads in European countries for the Life Science and Health Care industry.• Served as key member of the Editorial Board, supporting the distribution of an online customer magazine called “Freight Connections.”• Increased brand awareness and PR effectiveness through the creation of marketing collaterals and digital media campaigns.Key capabilities:• Event management• Sponsorships activation• Digital Marketing• Sales tools development• Products launch• Campaigns management
  • Universidad Tecmilenio
    Marketing Coordinator
    Universidad Tecmilenio Feb 2009 - Oct 2011
    Culiacán Area, Mexico
    Responsible for attracting new students to join the University, through public relations, marketing and sales activities. Achievement of 15% growth in year 2010.• Sales• Coaching• Leadership• Public speaking• Event management• Public relations• Digital marketing

Rebeca Diaz Skills

Marketing Management Project Management Public Relations Marketing Communications Business Strategy Market Research Marketing Strategy Team Leadership Training Crm Business Development Sales Content Marketing Digital Marketing Social Media Marketing Multi Channel Marketing Agile Project Management Operations Management E Commerce Online Retail

Rebeca Diaz Education Details

Frequently Asked Questions about Rebeca Diaz

What company does Rebeca Diaz work for?

Rebeca Diaz works for Rekloset

What is Rebeca Diaz's role at the current company?

Rebeca Diaz's current role is Co-Founder and CEO.

What is Rebeca Diaz's email address?

Rebeca Diaz's email address is re****@****dhl.com

What schools did Rebeca Diaz attend?

Rebeca Diaz attended Esade, Universidad Tecmilenio, Universidad Autónoma De Sinaloa.

What are some of Rebeca Diaz's interests?

Rebeca Diaz has interest in Coffee, Children, Fashion, Chocolates, Environment, Education, Cinema And Technology, Photography, Science And Technology, Retail.

What skills is Rebeca Diaz known for?

Rebeca Diaz has skills like Marketing Management, Project Management, Public Relations, Marketing Communications, Business Strategy, Market Research, Marketing Strategy, Team Leadership, Training, Crm, Business Development, Sales.

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