Rebeca Estrada Email and Phone Number
Rebeca Estrada work email
- Valid
Rebeca Estrada personal email
I am a brand strategist with a passion for driving growth and innovation for brands. With over 6 years of experience as a Brand Manager, I’ve successfully led the strategic positioning, media innovation, and product launches for globally recognized brands like Tecate, Heineken, and Indio. My role involves not only steering the brand’s vision but also ensuring that our strategies resonate across all media touchpoints.I led the repositioning of Tecate, resulting in a equity increase in market share within 12 months. Additionally, I have experienc collaborating closely with global teams to ensure market readiness and consumer engagement.What sets me apart is my humanistic and collaborative approach to brand management. I believe that great results stem from teamwork, creative problem-solving, and a genuine passion for the consumer experience.I am committed to not only achieving performance KPIs but also driving meaningful connections between brands and their audiences. I see the future of brand management as one that is increasingly consumer-centric, innovative, and driven by authentic storytelling.I’m always open to connecting with like-minded professionals or exploring new opportunities. Feel free to reach out to me here on LinkedIn to start a conversation.
Bacardi
View- Website:
- bacardilimited.com
- Employees:
- 5842
-
Brand Manager Patrón CristalinoBacardi Oct 2024 - PresentCiudad De México, México -
Portofolio Sponsorship Jr ManagerHeineken México Aug 2024 - Oct 2024 -
Tecate Jr Brand ManagerHeineken México Feb 2022 - Aug 2024- Led brand positioning strategy and deployment across all variants, platforms, and media touchpoints, driving alignment with overall brand vision.- Led the planning and execution of the brand’s annual plan, successfully achieving key performance metrics in sales, profitability, market share, and brand equity.- Managed media plan development and execution, ensuring optimal SOV, Reach, and ROI, while establishing a cutting-edge media innovation agenda and overseeing AOR, Digital, and PR relationships. -
Senior Brand Executive - IndioHeineken México Jan 2020 - Feb 2022México- Developed and executed the brand’s sustainability platform, including the Mexico Verde Campaign.- Executed commercial strategy with data analysis and budget management during COVID-19.- Led Incontenible campaign planning, development, and execution across media touchpoints. -
Brand Executive - Carta Blanca Y SuperiorHeineken México Jan 2019 - Jan 2020- Led ‘Hay Norte pa’ todos’ campaign, blending brand heritage with youth appeal.- Headed task force to defend market share, driving innovation and data analysis.- Managed Caguamita Carta Blanca and Bellita Superior product launches. -
Leap TraineeHeineken México Jan 2018 - Dec 2018 -
Brand ManagerHeineken Canada Jun 2021 - Feb 2022- Led ATL/BTL efforts for Heineken, Birra Moretti, Strongbow, Dos Equis, and Sol, aligned with global strategy.- Directed innovation pipeline for Heineken and Independent portfolio.- Managed Amstel Ultra and Strongbow Ultra launches, leading cross-functional global collaboration. -
Retail Communication InternBritish American Tobacco Nov 2016 - May 2017Monterrey Y Alrededores, MéxicoEstrategias de retail, análisis de datos, materiales de comunicación en punto de venta y showroom. -
Bolsa De Trabajo En Línea-Practicante ProfesionalItesm Campus Monterrey Jan 2015 - Dec 2015Cvc NacionalAtención a empresas extranjeras y Headhunters.Estrategia de comunicación en redes sociales.Creación de contenido para redes sociales.Comunicación corporativa.
Rebeca Estrada Skills
Rebeca Estrada Education Details
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Itesm Campus MonterreyPublicidad -
Relaciones Públicas, Publicidad Y Comunicación Aplicada -
Verano 2015 -
Itesm Campus Laguna Sede Durango
Frequently Asked Questions about Rebeca Estrada
What company does Rebeca Estrada work for?
Rebeca Estrada works for Bacardi
What is Rebeca Estrada's role at the current company?
Rebeca Estrada's current role is Brand Manager | 6+ Years experience | Decisive Leader with a Passion for Collaboration and Creative Problem Solving.
What is Rebeca Estrada's email address?
Rebeca Estrada's email address is re****@****tesm.mx
What schools did Rebeca Estrada attend?
Rebeca Estrada attended Itesm Campus Monterrey, Universitat Autònoma De Barcelona, University Of California, Berkeley, Itesm Campus Laguna Sede Durango.
What are some of Rebeca Estrada's interests?
Rebeca Estrada has interest in Literatura, Box, Decoración, Civil Rights And Social Action, Education, Logística De Eventos, Administración, Gastronomía, Logística Interna, Human Rights.
What skills is Rebeca Estrada known for?
Rebeca Estrada has skills like Illustrator, Estrategia Empresarial, Logistics, Photoshop, Comunicaciones De Marketing, English, Advertising, Publicidad, Liderazgo De Equipos, Microsoft Office, Marketing, Mercadotecnia.
Who are Rebeca Estrada's colleagues?
Rebeca Estrada's colleagues are Tiago Miguel Gonçalves, Sanele Gwala, Tariq Amin, Quentin Bégué, Osiris Hernandez Flores, Damien Vinet, Jean-Louis Cancel.
Not the Rebeca Estrada you were looking for?
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Rebeca Estrada
Jefe De Operaciones De Logística En Generadores Mexicanos, S.A. De C.V.Monterrey, Nle -
Rebeca Estrada
Mexico City, Mexico -
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Rebeca Estrada💫
Regulatory Affairs Team Lead | Regulatory Affairs ConsultantGuadalajara, Mexico Metropolitan Area
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