Rebeca García Roa

Rebeca García Roa Email and Phone Number

Category and Trade Marketing Manager @ Findus España
Madrid, ES
Rebeca García Roa's Location
Madrid, Community of Madrid, Spain, Spain
Rebeca García Roa's Contact Details

Rebeca García Roa work email

Rebeca García Roa personal email

About Rebeca García Roa

Rebeca García Roa is a Category and Trade Marketing Manager at Findus España. She possess expertise in cambio organizacional, liderazgo de equipos, cadena de suministro, estrategia empresarial, estrategia and 8 more skills. She is proficient in Francés and Inglés. Colleagues describe her as "I had the pleasure of working with Rebeca for many years during our time at BAT. I hired Rebeca for a Project Management role because of her analytical skills, out-of-the-box thinking and strategic vision. She has a great desire to grow & develop and will always go the extra mile. I was always particularly impressed with her creativity and would recommend Rebeca to any organization without hesitation. She would be an asset to any team!" and "Rebeca me formó en el rol de Brand Deployment con paciencia, dedicación y humildad, trasladándome la visión más estratégica de los proyectos de introducción de nuevos productos (NPI) que el departamento de Brand lideraba para optimizar/mejorar portafolio. También trabajamos juntas la parte de relación con agencia creativa y aprendí de ella que la creatividad y la comprensión del consumidor eran necesarios para impulsar cualquier marca a través de sus comunicaciones y campañas. Siempre le… Show more"

Rebeca García Roa's Current Company Details
Findus España

Findus España

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Category and Trade Marketing Manager
Madrid, ES
Website:
findus.es
Rebeca García Roa Work Experience Details
  • Findus España
    Category And Trade Marketing Manager
    Findus España
    Madrid, Es
  • Findus España
    Senior Cluster Brand Manager La Cocinera & Findus Food Services
    Findus España Jun 2024 - Present
  • Beam Suntory
    Senior Brand Manager House Of Suntory
    Beam Suntory Sep 2023 - May 2024
    Management and leadership on brand positioning and communication strategy for Luxury & Premium whiskies. Set annual and long-term vision alignment with key local & international stakeholders. Accountable for Brand P&L. Develop long term digital strategy and social media plans. Innovation pipeline and development to ensure brand growth. Monitoring of market and consumers to identify and prioritize sustainable growth business opportunities. People in charge: 2
  • Beam Suntory
    Brand Channel On Trade Manager
    Beam Suntory Jun 2022 - Sep 2023
    Madrid, Comunidad De Madrid, España
    Management and leadership on defining and executing Brand Channel Plan for Roku & Larios ensuring brand positioning for consumers in Horeca. Tracking and brand performance analysis in On Trade channel. Defining brand strategy and investment priorities. Salesforce management. KPI´s and ROI assessment. Develop and maintain relationship with external and internal partners: (agencies, Brand Managers, Finance, Commercial, Clients, etc). Set annual and long term vision for the brands with key stakeholders. People in charge: 1
  • Bat
    Senior Brand Marketing Activation
    Bat Jan 2020 - Jun 2022
    Madrid Y Alrededores
    Management and implementation of marketing campaigns aligned with brand strategy (B2B and B2C). Development and supervision of best-in-class POSM, maximizing off take on company brands . Development and delivery necessary trainings for hostesses on product knowledge and shoppers' profile. New launch planificationStrategy, assessing success and preparing reports. Events organisation (trendy places to enhance brand awareness). Budget management of the department.
  • Bat
    Brand Manager
    Bat Feb 2018 - Dec 2019
    Madrid Y Alrededores, España
    Management and development of marketing campaigns to ensure customer´s expectations across Iberia markets, guaranteeing alignment with brand guidelines. Research and analysis of consumer behavior, market trends and competitor activity. Development and implementation of strategies that resonate with the target market, increasing product market share. Analysis of campaign performance and assessment of KPIs and ROI. Budget management of the department,.
  • British American Tobacco
    New Business Development En Bass Américas
    British American Tobacco Oct 2016 - Feb 2018
    Costa Rica
    Stock and inventory management and product delivery planification to ensure stock policies, maintaining Data analysis from shipping and delivering processes to find bottlenecks and other issues. Search of cost-effective solutions for supply chain processes in collaboration with other departments to create coordinated plans for business growth.
  • Bat
    Trade Marketing Assistant
    Bat Sep 2014 - Oct 2016
    Implementation of Brand strategy at POS in cooperation with Sales and Brand Department, coordination permanent and semi permanent POS materials. Analysis of sales performance and marketing campaigns. Management of B2C activities in cooperation with hostesses agency. Campaign briefs to Sales force team and hostesses.
  • Bat
    Consumer Strategy & Marketing Insights Intern (Young Talent Program)
    Bat Apr 2014 - Sep 2014
    Madrid Y Alrededores, España
    Conducted market research analysis to identify new market and consumers’ behavior trends to detect business opportunities using Nielsen tools. Competitor's analysis and sales performance. Organized focus group to elicit actionable insights.
  • Etam Lingerie España-Portugal
    Marketing Assistant
    Etam Lingerie España-Portugal Apr 2013 - Apr 2014
    Conducted market research analysis to identify new market and consumers’ behavior trends to detect business opportunities using Nielsen tools. Advertising and product placement strategies (POS and display materials, promotions and special prices, Social Media).
  • Targobank
    Departamento Comercial
    Targobank Jun 2012 - Apr 2013
    Madrid, Comunidad De Madrid, España
  • Ela - European Logistics Association
    Assistant Eu Relations
    Ela - European Logistics Association Oct 2011 - Jan 2012
  • Centro Español De Logística
    Prácticas En Departamento De Innovación Y Proyectos
    Centro Español De Logística Oct 2010 - Jan 2012

Rebeca García Roa Skills

Cambio Organizacional Liderazgo De Equipos Cadena De Suministro Estrategia Empresarial Estrategia Plan De Negocio Change Management Negotiation Team Leadership Mercadotecnia Erp Logistics Strategy

Rebeca García Roa Education Details

Frequently Asked Questions about Rebeca García Roa

What company does Rebeca García Roa work for?

Rebeca García Roa works for Findus España

What is Rebeca García Roa's role at the current company?

Rebeca García Roa's current role is Category and Trade Marketing Manager.

What is Rebeca García Roa's email address?

Rebeca García Roa's email address is re****@****bat.com

What schools did Rebeca García Roa attend?

Rebeca García Roa attended Universidad Udima, Thepowermba, Bem School Of Management (Bourdeaux, France), Universidad Carlos Iii De Madrid, Facultés Universitaires 'notre-Dame De La Paix', Universidad Udima.

What skills is Rebeca García Roa known for?

Rebeca García Roa has skills like Cambio Organizacional, Liderazgo De Equipos, Cadena De Suministro, Estrategia Empresarial, Estrategia, Plan De Negocio, Change Management, Negotiation, Team Leadership, Mercadotecnia, Erp, Logistics.

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