Rebeca García Roa Email & Phone Number

Madrid, Es

Management and leadership on brand positioning and communication strategy for Luxury & Premium whiskies. Set annual and long-term vision alignment with key local & international stakeholders. Accountable for Brand P&L. Develop long term digital strategy and social media plans. Innovation pipeline and development to ensure brand growth. Monitoring of market and consumers to identify and prioritize sustainable growth business opportunities. People in charge: 2

Madrid, Comunidad De Madrid, España

Management and leadership on defining and executing Brand Channel Plan for Roku & Larios ensuring brand positioning for consumers in Horeca. Tracking and brand performance analysis in On Trade channel. Defining brand strategy and investment priorities. Salesforce management. KPI´s and ROI assessment. Develop and maintain relationship with external and internal partners: (agencies, Brand Managers, Finance, Commercial, Clients, etc). Set annual and long term vision for the brands with key stakeholders. People in charge: 1

Madrid Y Alrededores

Management and implementation of marketing campaigns aligned with brand strategy (B2B and B2C). Development and supervision of best-in-class POSM, maximizing off take on company brands . Development and delivery necessary trainings for hostesses on product knowledge and shoppers' profile. New launch planificationStrategy, assessing success and preparing reports. Events organisation (trendy places to enhance brand awareness). Budget management of the department.

Madrid Y Alrededores, España

Management and development of marketing campaigns to ensure customer´s expectations across Iberia markets, guaranteeing alignment with brand guidelines. Research and analysis of consumer behavior, market trends and competitor activity. Development and implementation of strategies that resonate with the target market, increasing product market share. Analysis of campaign performance and assessment of KPIs and ROI. Budget management of the department,.

Costa Rica

Stock and inventory management and product delivery planification to ensure stock policies, maintaining Data analysis from shipping and delivering processes to find bottlenecks and other issues. Search of cost-effective solutions for supply chain processes in collaboration with other departments to create coordinated plans for business growth.

Implementation of Brand strategy at POS in cooperation with Sales and Brand Department, coordination permanent and semi permanent POS materials. Analysis of sales performance and marketing campaigns. Management of B2C activities in cooperation with hostesses agency. Campaign briefs to Sales force team and hostesses.

Madrid Y Alrededores, España

Conducted market research analysis to identify new market and consumers’ behavior trends to detect business opportunities using Nielsen tools. Competitor's analysis and sales performance. Organized focus group to elicit actionable insights.

Conducted market research analysis to identify new market and consumers’ behavior trends to detect business opportunities using Nielsen tools. Advertising and product placement strategies (POS and display materials, promotions and special prices, Social Media).

Madrid, Comunidad De Madrid, España

Psicomarketing & Digital Business Growth

The Power Mba, Business Expert - Gestión Y Administración De Empresas

Master Of International Business, Especialidad En Marketing

Licenciada En Administración Y Dirección De Empresas

Erasmus En Namur (Bélgica) 9 Meses

Psicomarketing & Digital Business Growth