Rebeca García Roa Email and Phone Number
Rebeca García Roa work email
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Rebeca García Roa personal email
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Rebeca García Roa is a Category and Trade Marketing Manager at Findus España. She possess expertise in cambio organizacional, liderazgo de equipos, cadena de suministro, estrategia empresarial, estrategia and 8 more skills. She is proficient in Francés and Inglés. Colleagues describe her as "I had the pleasure of working with Rebeca for many years during our time at BAT. I hired Rebeca for a Project Management role because of her analytical skills, out-of-the-box thinking and strategic vision. She has a great desire to grow & develop and will always go the extra mile. I was always particularly impressed with her creativity and would recommend Rebeca to any organization without hesitation. She would be an asset to any team!" and "Rebeca me formó en el rol de Brand Deployment con paciencia, dedicación y humildad, trasladándome la visión más estratégica de los proyectos de introducción de nuevos productos (NPI) que el departamento de Brand lideraba para optimizar/mejorar portafolio. También trabajamos juntas la parte de relación con agencia creativa y aprendí de ella que la creatividad y la comprensión del consumidor eran necesarios para impulsar cualquier marca a través de sus comunicaciones y campañas. Siempre le… Show more"
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Category And Trade Marketing ManagerFindus EspañaMadrid, Es -
Senior Cluster Brand Manager La Cocinera & Findus Food ServicesFindus España Jun 2024 - Present -
Senior Brand Manager House Of SuntoryBeam Suntory Sep 2023 - May 2024Management and leadership on brand positioning and communication strategy for Luxury & Premium whiskies. Set annual and long-term vision alignment with key local & international stakeholders. Accountable for Brand P&L. Develop long term digital strategy and social media plans. Innovation pipeline and development to ensure brand growth. Monitoring of market and consumers to identify and prioritize sustainable growth business opportunities. People in charge: 2 -
Brand Channel On Trade ManagerBeam Suntory Jun 2022 - Sep 2023Madrid, Comunidad De Madrid, EspañaManagement and leadership on defining and executing Brand Channel Plan for Roku & Larios ensuring brand positioning for consumers in Horeca. Tracking and brand performance analysis in On Trade channel. Defining brand strategy and investment priorities. Salesforce management. KPI´s and ROI assessment. Develop and maintain relationship with external and internal partners: (agencies, Brand Managers, Finance, Commercial, Clients, etc). Set annual and long term vision for the brands with key stakeholders. People in charge: 1 -
Senior Brand Marketing ActivationBat Jan 2020 - Jun 2022Madrid Y AlrededoresManagement and implementation of marketing campaigns aligned with brand strategy (B2B and B2C). Development and supervision of best-in-class POSM, maximizing off take on company brands . Development and delivery necessary trainings for hostesses on product knowledge and shoppers' profile. New launch planificationStrategy, assessing success and preparing reports. Events organisation (trendy places to enhance brand awareness). Budget management of the department. -
Brand ManagerBat Feb 2018 - Dec 2019Madrid Y Alrededores, EspañaManagement and development of marketing campaigns to ensure customer´s expectations across Iberia markets, guaranteeing alignment with brand guidelines. Research and analysis of consumer behavior, market trends and competitor activity. Development and implementation of strategies that resonate with the target market, increasing product market share. Analysis of campaign performance and assessment of KPIs and ROI. Budget management of the department,. -
New Business Development En Bass AméricasBritish American Tobacco Oct 2016 - Feb 2018Costa RicaStock and inventory management and product delivery planification to ensure stock policies, maintaining Data analysis from shipping and delivering processes to find bottlenecks and other issues. Search of cost-effective solutions for supply chain processes in collaboration with other departments to create coordinated plans for business growth. -
Trade Marketing AssistantBat Sep 2014 - Oct 2016Implementation of Brand strategy at POS in cooperation with Sales and Brand Department, coordination permanent and semi permanent POS materials. Analysis of sales performance and marketing campaigns. Management of B2C activities in cooperation with hostesses agency. Campaign briefs to Sales force team and hostesses. -
Consumer Strategy & Marketing Insights Intern (Young Talent Program)Bat Apr 2014 - Sep 2014Madrid Y Alrededores, EspañaConducted market research analysis to identify new market and consumers’ behavior trends to detect business opportunities using Nielsen tools. Competitor's analysis and sales performance. Organized focus group to elicit actionable insights. -
Marketing AssistantEtam Lingerie España-Portugal Apr 2013 - Apr 2014Conducted market research analysis to identify new market and consumers’ behavior trends to detect business opportunities using Nielsen tools. Advertising and product placement strategies (POS and display materials, promotions and special prices, Social Media).
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Departamento ComercialTargobank Jun 2012 - Apr 2013Madrid, Comunidad De Madrid, España -
Assistant Eu RelationsEla - European Logistics Association Oct 2011 - Jan 2012 -
Prácticas En Departamento De Innovación Y ProyectosCentro Español De Logística Oct 2010 - Jan 2012
Rebeca García Roa Skills
Rebeca García Roa Education Details
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Psicomarketing & Digital Business Growth -
Business Expert - Gestión Y Administración De Empresas -
Bem School Of Management (Bourdeaux, France)Especialidad En Marketing -
Licenciada En Administración Y Dirección De Empresas -
Erasmus En Namur (Bélgica) 9 Meses -
Psicomarketing & Digital Business Growth
Frequently Asked Questions about Rebeca García Roa
What company does Rebeca García Roa work for?
Rebeca García Roa works for Findus España
What is Rebeca García Roa's role at the current company?
Rebeca García Roa's current role is Category and Trade Marketing Manager.
What is Rebeca García Roa's email address?
Rebeca García Roa's email address is re****@****bat.com
What schools did Rebeca García Roa attend?
Rebeca García Roa attended Universidad Udima, Thepowermba, Bem School Of Management (Bourdeaux, France), Universidad Carlos Iii De Madrid, Facultés Universitaires 'notre-Dame De La Paix', Universidad Udima.
What skills is Rebeca García Roa known for?
Rebeca García Roa has skills like Cambio Organizacional, Liderazgo De Equipos, Cadena De Suministro, Estrategia Empresarial, Estrategia, Plan De Negocio, Change Management, Negotiation, Team Leadership, Mercadotecnia, Erp, Logistics.
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