Rebeca Huerta Email & Phone Number

Herzogenaurach, Bavaria, DE

- Identify and implement projects for promotions, vouchers, and content optimization.- Develop and implement automation tools to streamline workflows.- Actively engage with cross-functional teams for collaborative projects.- Analyze data and metrics to identify areas for improvement and optimization.

Herzogenaurach, Bavaria, DE

- Lead projects to improve digital content workflow from start to finish. - Collaborate with teams to outline project goals and scope. - Provide regular updates and reports on project progress. - Identify opportunities to enhance systems and processes for more efficient content production.

Herzogenaurach, Bavaria, DE

- Created and executed a Content ROI strategy for improved e-commerce onsite performance. - Tracked campaign content performance, created performance dashboards, and provided data-driven recommendations to enhance content efficiency. - Led A/B testing and designed business cases for continuous improvement projects.

Miami, Florida, US

- Plan and create integrated campaigns on Social Media, Website, CRM emails and Paid Social for brands and services, defining KPI’s across channels.- Gather data and create reports for social media and website efficiency with Facebook Ads, Facebook Business Manager and Google Analytics.- Implement, set up and maintain the CRM tool, nurturing the database.

Amsterdam, NL

• Create newsletter campaigns in Salesforce Marketing Cloud.
• Create and maintain weekly and monthly performance reporting and dashboards for the CRM team and provide insights using customer experience, revenue and conversion data.
• Partner with Merchandising, Design, Content and UX teams to capture valuable consumer behavior and run specific A/B testings and user research.
• Run segmentation tests and perform RFM analyses.

Ciudad De México, MX

• Act as a Lead Business Partner for the Recruitment innovation project, implementing standardized tools, platforms and processes optimizations.
• Lead a group of HR Business Partners within each business unit to create a Center of Excellence (CoE), leveraging best practices and helping to streamline the activation recruitment processes in thirteen markets across.
• Use Data visualization tools such as Tableau and SAP Success Factors to perform insightful analyses about high performers, KPI drivers for development, predict potential, and other valuable intelligence.

Ciudad De México, MX

• Create talent reports and dashboards for succession planning.
• Design leadership metrics and assess the management team.

Ciudad De México, MX

• Coordinate eLearning projects, workshops and offsite events.
• Analyze the ROI for training to optimize the learning strategy and budget.

San Pedro Garza Garcia, NL, MX

Master Of Business Administration - Mba, Business Administration And Management, General

International Study Program (Module Abroad), Business Administration And Management, General

Bachelor In Organizational Psychology, Human Resources Management/Personnel Administration, General

International Course, Business Administration And Management, General