🟢 WhatsApp Team:• Design chatbot journeys for Itaú's corporate clients (PJ) on WhatsApp• Conduct user research and apply product discovery methodologies• Develop low to high-fidelity prototypes and user flows using Figma• Maintain a constant dialogue with key stakeholders, including Meta's WhatsApp team• Prepare journeys for future implementation of AI

🟣 Project: Vivo Telefônica• Managed e-commerce projects at Vivo Telefônica for two and a half years• Led teams of 4-6 designers and guided design processes from discovery to implementation• Defined the discovery process for new journeys and products using design methodologies• Conducted data analysis to identify improvements and new features• Developed low to high-fidelity prototypes, user flows, and wireframes using ProtoPie and Figma• Conducted stakeholder interviews… Show more 🟣 Project: Vivo Telefônica• Managed e-commerce projects at Vivo Telefônica for two and a half years• Led teams of 4-6 designers and guided design processes from discovery to implementation• Defined the discovery process for new journeys and products using design methodologies• Conducted data analysis to identify improvements and new features• Developed low to high-fidelity prototypes, user flows, and wireframes using ProtoPie and Figma• Conducted stakeholder interviews and usability tests• Collaborated with PMs, POs, and tech teams to interpret market research, user data, and KPI objectives Show less

• Founded an online store for digital products, establishing a global customer base• Designed product lines, each product with over 2,000 pages, enhancing user productivity• Utilized Adobe Creative Suite to create great user experiences• Optimized digital content for SEO, which led to increased web traffic and improved conversion rates

• Implemented CLP’s first online course: "Finanças para Municípios de Pequeno e Médio Porte"• Partnered with Somos Educação to ensure successful deployment on the platform• Led the development of the teaching methodology in collaboration with partners and teachers

• Standardized sales process• Managed relationships with over 30 companies• Successfully initiated 10 new strategic partnerships• Achieved over 115% growth in sales

• Product Management: Led the creation and innovation of the project portfolio based on the United Nations' Sustainable Development Goals• People Management: Led and trained 60 local directors• International Relations: Brought 3,500 exchange participants to social projects in Brazil in one year, achieving a 40% growth