Rebeca "Becky" Johnson Email & Phone Number

I was told when I was first starting out that marketing “takes a semester to learn and a lifetime to master” and after 25 years of living the life of a marketer - I agree entirely. Today, my passion and purpose is collaborating with teams to develop and deliver exceptional customer experiences with a digital first mindset. The result is building an organization’s capabilities to activate customer networks, enhance the brand’s relevance and support revenue growth. I am a proven and strategic growth marketing executive. I lead digital transformation, customer experience and digital and social marketing for the American Heart Association. I am a Board Member of the Alex and Lee Group of Companies. I am a former chief marketing officer that was part of the senior team that led the turnaround of the Applebee’s brand. I spent 16 years at PepsiCo in various marketing and sales positions launching some of the company’s most successful new products including Baked Lays, creating some of the longest running advertising campaigns including Dangerously Cheesy for the Cheetos brand and started up the first Hispanic marketing efforts for the Doritos and Pepsi brand. I possess a unique balance of creativity and analytics leveraging my multi-industry successes and tapping into a lifelong journey of learning and doing. I have been described as a “gardener” not only because I love getting into the earth and planting and nurturing things that grow, I enjoy developing people, teams and organizations and being part of their growth. The world of marketing has changed, evolved and transformed driven by technology and consumer adoption of it. I’ve had to adapt, learn and grow as the digital age has come into full vision to be current, relevant and continue to add value to both my family and the organizations I serve. I continue to serve others in order to add value to their stakeholders and the communities they call home. rmjintexas2@gmail.com