Rebeca Maffra Email & Phone Number

Rio De Janeiro, Rj - Brazil

+Fit is the realization of a dream to undertake. It is a food business, with healthy, frozen and practical meals for everyday. I manage closely the areas of Quality, Marketing, Customer Relations, Innovation and Finance.

São Paulo, São Paulo, Brasil

I am responsible for building the Operations area of ​​the company's B2C business. In addition, I lead the planning and operation of the Marketplace and Customer Success areas - analyzing data and metrics, transforming scalable processes and producing insights to strategically leverage the business as a whole. Like other projects in progress, I am responsible for restructuring the entire marketplace pricing via business ROI analysis and for restructuring the entire purchase flow and inventory management of the platform's loyalty program, the Marketplace and Customer Success area. I am also responsible for managing other strategic projects involving Security and analysis of return on investment, which directly impact the Sales team and the B2B business. I work in direct interface with the technology team to leverage the business thinking about improvements for the product and for customers - focus on optimizing the purchase journey (conversion rate) and end user satisfaction. Tools Used: Google Analytics, Firebase, Trello, Excel, Metabase, Jira, Salesforce, Zendesk, DevTools, SCRUM

Rio De Janeiro, Rio De Janeiro, Brasil

As a Solution Architect, I managed the ACV backlog project, which aimed to help customers who had signed a contract with the VTEX platform but had not yet put their ecommerce online.In this position I played the role of Project Delivery Manager, understanding the obstacles in the implementation of projects and searching architectural solutions in technical and business terms. Project management based on SCRUM methodology, and monitoring done via Trello.Tools used: Postman, Splunk, DevTools, Salesforce, Google Analytics, Trello, Excel and Power BI.

Rio De Janeiro

- Assist customers with technical back-end questions about VTEX platform settings in general, using tools such as Postman and Splunk, as well as daily contact with APIs and JSON.- Carry out customized consulting projects with the aim of improving revenue (GMV) and e-commerce conversion rate. Focused on improving platform and front-end configurations, in technical and business terms, according to good market practices and measuring success through Google Analytics data. - Results: 95% increase in conversion rate, 86% in revenue, 7.8% in abandoned cart rate, 54% in website performance, 4.7% increase in organic traffic.Tools used: Postman, Splunk, DevTools, Google Anlytics, Ads, Search Console, Trands, Lighthouse, Facebook Ads, Sem Rush, Similar Web.

Rio De Janeiro, Rj - Brazil

Management of incorporation projects, with the objective of monitoring the tasks carried out by different areas necessary for the launch of projects, in the shortest time and bringing greater profitability. Sales data analysis. Tools used: Trello, Excel, MS Project, Power BI.

Rio De Janeiro, Rj - Brazil

Seek the best opportunities for the Company's efficiency and results, focusing on the quick launch of projects. Intense interface with the Operations, Real Estate Credit, Legalization, Legal, Financial Planning and Market Intelligence departments, in order to incorporate the projects in the most optimized way possible, and with the best result and real estate profit. As main tasks, I cite the detailed analysis of sales material, answers to pending engineering projects for the financing bank, and assistance in planning and controlling the project launch schedule.

Rio De Janeiro, Rj - Brazil

Monitoring, verification and inspection of services performed in the work with 12 towers in concrete walls. Direct contact with suppliers and contractors, in addition to controlling stock and material and providing training to construction workers.

Rio De Janeiro, Rj - Brazil

Scientific Initiation PIBIC - Development of research with the objective of finding solutions to the constant transit in downtown Rio de Janeiro - RJ, through analysis of data collected in field research of various modes, drawing of traffic intersections in autocad and micro simulations traffic on specific software. Work prepared in the Transport Engineering Program - PET/ COPPE - UFRJ. During this period I achieved major awards in Congress: - 09/2016 I was awarded at the Rio de Transportes Congress, which took place at CT - UFRJ, as the 3rd best poster, whose research theme was 'Monitoring and Analysis of Traffic Incidents from of COR-RIO's Twitter Data'; - 08/2018 I was awarded at the Rio de Transportes Congress with the 1st place with the poster whose theme was "Traffic Analysis in the Center of RJ".

Rio De Janeiro, Rj - Brazil

Acting in a consulting project in order to analyze the impact, in relation to budget and schedule, of the duplication of the highway in Mato Grosso in small stages. Detailed equipment productivity surveys were carried out and budgets and schedules provided by the client were analyzed to complete the project report; for MS VIAS CCR. Work carried out by the Transport Engineering Program - PET/ COPPE - UFRJ

Rio De Janeiro, Rj - Brazil

Consultancy for the study of crossing and road safety for the implementation of the VLT (light rail vehicle) in the Center of Rio de Janeiro – RJ. Production of maps and study of specific intersections where there were pedestrian crossings and interference with other means of transport.

Rio De Janeiro, Rj - Brazil

Study for the improvement of urban mobility in the downtown of Macaé - RJ. Elaboration of maps in autocad and simulation of the studied intersections in order to verify the level of service in the region (intensity of congestion).

Especialização Em Product Management | Digital Product Leadership, Information Technology

Conteúdo: Product Management, Product Discovery, Product Delivery, Métricas para Produtos Digitais, Liderança e Negociação.

Especialização Em Front-End, Information Technology

Conteúdo: CSS, HTML e Java Script

Mba In E-Commerce Management

Content: Digital business, strategies and projects, research and development, marketing and performance, and logistics and operations.

Digital Commerce Specialist

Content: Supply chain and operations, technology and data, digital marketing, sales and merchandising, finance and accounting.

Bachelor Of Civil Engineering, Civil Engineering

Activities and Societies: Scientific Initiation (researcher), Academic Center, Enactus UFRJ, Aero Design Competition Team