Optimising e-commerce and lead generation experiences to better serve user needs and expectations and increase ROI. Check out our website to learn more below or book a free call to ask any questions.Our services include:- User Experience audits- Conversion rate Optimisation workshops- Prototype reviews- Sustainability UX workshops- 1st Party Data UX workshops

As a mentor at ADPlist, I am committed to providing guidance and support to UX and design professionals in their professional development. My goal is to share my experience and expertise to help others reach their full potential and contribute to the growth of the global UX and design community.

- EMEA UX lead for 200+ client and partners, publishing 30+ case studies (see below links) and overachieving in country targets.- Privacy & Personalisation Lead. Developed a global Privacy UX commercial package, backed by research, including 1st Party Data, Authentication and AI services for web & app.- Scaled the partner first approach by holistically closing gaps for implementation and scale including “Customer Centricity” across Menu of Services & Partner certifications. - Speaker at various scaled events across EMEA & LATAM, reaching 300+ clients and partners with a CSAT 4.5/5- Programme Manager & Advocate for change across various team structure changes, including Menu of Services and commercial packages restructuring.

Leading and delivering a measurable and integrated annual digital marketing programme to achieve Concern's strategic and financial objectives; including:Delivery of audience-led recruitment campaigns including elements such as strategy, team & project management and achieving an optimised and diverse marketing mix through testing and learning in order to achieve maximum ROI income and lifetime value.Providing leadership and support for development campaigns to inspire renewed and sustainable support across the individual fundraising and community teams in order to achieve maximum ROI income, deliver on innovation, community engagement metrics and overall strategic & financial goals.Championing digital literacy and best practice through training, mentoring and knowledge sharing across all teams, in all markets.Cost management of the annual Marketing campaign budgets across Recruitment and Development including media spend allocation, supply chain management, budget forecasting and time-related spend in order to deliver return on investment in line with strategic objectives.Recruitment, monitoring and evaluation of campaign resources to maximise quality, innovation and efficiencies. Drive efficiencies in Data Protection regulations and simultaneously identify and assess opportunities for “data marketing” to achieve Concern's strategic and financial objectives.Communicate, collaborate and provide strategic support to various domestic teams including web and fundraising as well as providing international supports to the US, UK and South Korean markets, as well as Alliance 2015 to ensure shared insights and learning.

Google Analytics Web Performance, Goals & Funnels, Social, MobileSEO and Keyword Research and AnalysisGoogle AdwordsEmail Marketing, Strategy, Campaign & MeasurementWeb and Social AuditsWebsite Design, copy, navigation, UX, functionality and optimisationWordpress Content ManagementLanding Page Design and OptimisationFacebook Strategy, Advertising & InsightsLinkedin Strategy & AdvertisingPresentation & Data Visualisation ReportingCompetitor and Market AnalysisProject Management Application UpkeepStrategy & Sales Meeting Attendance

FUNCTIONS• Develop proposals, digital/offline campaign strategies leveraging platforms across media, web, mobile, social and metrics liasing with Project Management, Creative, Studio, Metrics and Campaign Management departments.• Managing project lifecycles from start to finish with long/short-term business objectives, developing timelines, resources, managing and driving results through Campaign Management of dashboards, Cost per Hire, Track per hire and overall ATS activity and performance.• Research industry and prepare mini digital audits on prospects.CAMPAIGNS• PayPal French/German Speakers Campaign incorporating PPC, Mailshots, Google Remarketing Banners, Blog articles, Streaming services, Banner ads, Job Profiles and postings on recruitment platforms, Outdoor, Exhibition opportunities.• PayPal Careers Landing Page design, build and optimisation.• PayPal Brand Youtube and Spotify Campaigns, Campaign Management (SEO & PPC reporting) and optimisation.• McAfee EMEA Global Landing page and Metrics Training.• Digital Audits for SMBC Aviation Capital; Biomarin, Gilead Science, HP and Lionbridge.• Campaign proposals for Kerry Group (NI, UK presence); Microsoft (Graduates); Musgraves (NI, UK presence); SMBC PPC Campaign, MVW (PPC, Outdoor, Press); Deloitte (Graduates).• DELL Graduate Campaign Banner ad.• AIA Launch Email and reminder email campaigns.• AIA Launch Social Pre/during/post Strategy and Content Marketing Campaign.

FUNCTIONS• Development, delivery and monitoring of retention marketing activities and KPI's.• Re-design and optimise Corporate website; MODX CMS, link building , social and optimisation in line with business strategy.• Re-Branding of Company image, logo, collateral• Identify and pursue opportunities for exposure and awareness on partner, industry event.• Project Management of all B2B tender submissions from inception to completion.• Management of ISO 9001:2008 and Engineers Ireland CPD Accreditation as well as upkeep of systems, processes and standards.• Research, analysis & presentation to Senior Management of tender submission data, sector updates and traditional and digital media measurements and opportunities.• Training & supervision of new staff members joining the office team.CAMPAIGNS• Ongoing Content Marketing Campaign for social channels.• Design and production of marketing collateral for industry events and networking.• Irish Times Press Ad Campaign; Engineering in Ireland Supplement (Nov,2013).• Simon Community Sponsorship Christmas Campaigns.• Meath and Louth County Council Diary Branding.

• International key account management within a fast-paced, cross-functional environment for Spain, Portugal & Dutch markets. Clients include Mercadona, Carrefour, El Corte Ingles, Eroski, Metro Group amongst others.• Follow up and closing of daily up-sell and cross-sell opportunities.• Customer care support in claims & debtor management.• Be proactive on customer feedback enhancing overall experience.• Continuous market research into competitors & changing market trends.• Interviewing/supervision and training of new staff members joining the team.• Integrate all data to central database and generate and analyse market data reports and present and discuss accordingly.• Sponsorship Programme for World Vision and internal promotion of same (annual)

Adequate preparation, supervision and leading of daily student excursions & activities.Encourage students to partake in positive participation in all activities as well as maintaining high levels of student discipline, safety and welfare.

• Proactively targeting new partners through cold calls, market research and direct marketing forms. (newspapers, pre and post customer care)• Develop, nurture and develop retention strategies of partner-agent relationships and building on candidate membership acquisitions.• Participation in networking events.• Management and implementation of company website launch.• Book-keeping management .• Use of problem-solving, communication and interpersonal skills.

• Email campaigns including product and package selection through the use of engaging and targeted content.• Organization of incoming department itineraries and tours, individually tailored per customer requirements including accommodation, flights and transfers. Pre and post sales support provided before and after customer’s travel experience.• Liaised with Spanish, Australian, Portuguese and North American agents via telephone, e-mail and other online communication services.• Attendance to daily staff meetings and client presentations to enhance customer packages, overall customer experience and company service to the client.