Rebeca Vargas Email & Phone Number

“One of the Top Women in Retail and Finance” – Women of Color Magazine.“One of the 100 Most Influential Hispanics in the US” – Hispanic Executive Magazine.“One of the Top 50 Executives Under 50” – Diversity MBA Magazine► Senior business leader with strategic and tactical strengths and a demonstrated track record of driving new revenue streams, based on in-depth experience in data-driven strategic planning, customer segmentation, user insights, product and business development, Product & brand marketing, and Internal and external communications. ► Creative and enthusiastic results-oriented Innovator and collaborator. Manager with an adaptable leadership style that empowers staff while leading and influencing decision making. A consensus builder across all levels of the organization with a unique proven ability to drive new products and business initiatives in complex cross-functional organizations. Sucessful in developing, launching and managing new financial products and social programs at the local and global level. ► Business executive with significant International experience that includes leadership positions at Chase in the US, J.P.Morgan Latin America, Citigroup in the US, Citigroup Latin America, Citibank Mexico, and BBVA in Mexico.► Succesful profesional and agent of change with extensive and unique work experience across different lines of business in the Financial and Non-profit sectors. Solid experience in Consumer and Retail Banking, Consumer Finance and Investment Banking, as well as Finthech, Private Bank and Corporate Social Responsability. SPECIALTIES INCLUDE:Retail Banking ▪ Customer Segmentation ▪ P&L Management ▪ Strategic Planning ▪ Product Marketing ▪ Social Marketing ▪ New Product Development ▪ General Management ▪ Direct Sales ▪ Digital Marketing ▪ Brand Marketing ▪ Advertising ▪ Event Marketing ▪ Partnership Marketing ▪ Promotional Campaigns ▪ Budgeting ▪ Finance ▪ Unbanked Segment ▪ US Hispanic Market ▪ Consumer Insights ▪ Affluent Segment ▪ Corporate Mergers & Acquisitions ▪ Integration Processes ▪ Executive Level Internal Communications▪ Fintech ▪ Business Development ▪ Public-Private Partnerships ▪ Board Member ▪ Nonprofit Organization ▪ Education ▪ Community Relations ▪ Training & Sales Tools ▪ Customer Satisfaction ▪ Go-to-market strategy ▪ Public Relations ▪ Diversity & Inclusion ▪ Social Entrepreneurship ▪ Corporate Social Responsibility ▪ Employee Engagement ▪ Diversity ▪ Financial Services Industry ▪Student Segment ▪ Multicultural Marketing

Listed skills include Management, Strategy, Financial Services, Marketing Communications, and 32 others.