As Communications Manager for the analytical instruments group, I lead the development and execution of cross-divisional, multi-business integrated communications campaigns worldwide for the materials and structural analysis division and the digital science solutions team, including internal and external strategies designed to foster brand advocacy across all stakeholders. I also manage our external PR agency of record and the continued build of our employee advocacy and thought leadership programs.

$3B global life sciences/biotechnology company, serving customers accelerating life sciences research, solving complex analytics challenges, and improving patient health.- A member of the communications team for the Analytic Instruments Group, with a focus on electron microscopy research and engineering within the Materials and Structural Analysis Division. Within the division I have worked on the spectroscopy and materials science units. I work with product marketing and sales teams to guide, develop, and drive external communications strategies and impactful storytelling worldwide.

Create and execute communications strategies integrating the full spectrum of paid, earned, social and owned media opportunities for health and human services accounts.

As an Account Executive I split time between strategic development and tactical execution, typically within our health care and non-profit accounts. As an AE, I am one of the primary client contacts on small/mid-sized accounts. I am responsible for partnering with the account group’s Account Supervisor/Senior Account Executive and junior staff in:-Developing and executing effective strategies based on client objectives-Executing tactical account responsibilities as assigned by senior personnel in a timely, professional and thorough fashion-Leading day-to-day activities for certain clients and accounts-Delegating to and managing the activities of Account Coordinators, interns and support staff-Reporting on account team activities and successes to senior management and clients as necessaryI am focused on achieving meaningful and measurable results for clients and polishing my skills in the areas of:-Client service-Account retention and expansion-Development of actionable PR strategies and plans-Success with a wide range of PR techniques

Services multiple accounts, handling core public relation tasks ranging from building media relationships to conducting industry research to writing and developing client updates and drafting media materials. Responsibilities included: -handling program research-assisting in program development-writing materials of all kinds-managing traditional and interactive media relations-organizing events-implementing communication programs that target a variety of stakeholder audiences.

Create press releases, e-newsletters on Constant Contact, website updates, social media updates and strategy on LinkedIn, Facebook, Twitter, etc. Provides research for sales team on companies.

Researched, planned, organized and hosted events for students.Planned the Senior Class ball; formal event where over 200 students attendedHelps to make the on campus activities better for students, thus improving the value of the school for the students.

Hosted and coordinated Breaking into the Public Relations Field Panel Event: invited participants, set up for event, moderated panelHosted and executed Communications Internship Workshop Event

Facilitated campus wide carnival event: advertised for, obtained vendors, and hostedOrganized and hosted other resident hall events such as movie nights or game nightsEngaged residents in activities on campus so that they would feel connected to the university and one another.