Rebecca Baker

Rebecca Baker Email and Phone Number

Marketing Specialist @ Freelance
Plano, TX, US
Rebecca Baker's Location
Syracuse, New York, United States, United States
Rebecca Baker's Contact Details
About Rebecca Baker

I have over 30 years of marketing experience for a diverse clientele, including B2B and B2C accounts. I am well-versed in print, digital, public relations, direct sales, social media, radio, TV (Film/Video), outdoor, and more. I owned and operated a full service ad agency for a number of years which gave me a 360 degree view of projects. I have also worked in-house for multi-million dollar companies. My experience on both sides of the fence is invaluable. Integrated marketing is my specialty. I am hands-on. I have worked in the Dallas area most of my adult life but I have built a vast list of resources and relationships across the country and beyond. Currently, I serve as Chief Marketing Officer for Hofmann Sausage Company (Syracuse, NY). I love our company - the products and people are amazing. We simply make the BEST hot dogs and sausages in America!

Rebecca Baker's Current Company Details
Freelance

Freelance

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Marketing Specialist
Plano, TX, US
Rebecca Baker Work Experience Details
  • Freelance
    Marketing Specialist
    Freelance
    Plano, Tx, Us
  • Hofmann Sausage Company
    Chief Marketing Officer
    Hofmann Sausage Company Sep 2018 - Present
    I am excited to be working with the team at Hofmann Sausage Company in my new position as CMO.
  • Hofmann Sausage Company
    Chairman Of The Board
    Hofmann Sausage Company Mar 2018 - Oct 2018
    Helping guide Hofmann Sausage Company, makers of the BEST hot dogs and sausages in America since 1879, in dealing with grocery retail, big box, C-store, food service and its own e-commerce.
  • The Jim Utley Foundation
    Founder & President
    The Jim Utley Foundation May 2008 - Jan 2019
    The Jim Utley Foundation is a non-profit 501( c ) 3 named after my younger brother, Jim Utley, who passed away as a result of using methamphetamine. The foundation helps guide teens and parents dealing with some of today's most complex drug and alcohol issues. I have lobbied in Austin for new bills proposed to protect those who call 911 during a drug overdose situation. I have also brought a powerful documentary of the drug situation in Orange County, California, to North Texas to the public. Annual JUF fundraisers like Rock The Block, 10K, 5K & Fun Run and the Club Corp Charity Classic have become staples in the community calendar with attendance growing each year. Supporters have included: Rent-a-Center, Staples, Kroger, Mercedes-Benz of Plano, Precision Document Solutions, Audi, Legacy Texas Bank, CiCi's Pizza, Panera Bread, Market Street and others. I personally handle all special events and general foundation marketing. Our foundation is a partner with the Dallas area coalition to help prevent drug abuse.
  • The Bgb Agency
    Director
    The Bgb Agency Dec 2001 - Jan 2019
    Marketing consultant and director of The BGB Agency, servicing a broad spectrum of clients from consumer to business-to-business accounts. Unique full-service expertise from creative inception through execution and production. Full view of your marketing and integration from all areas including but not limited to advertising, public relations, digital marketing and social media, direct marketing and sales. Conscious of budget and reaching goals.
  • The Point Group
    Executive Vp
    The Point Group Jun 2014 - Oct 2014
    Plano, Texas, Us
    THE POINT GROUP – Full Service Marketing Firm. I headed up social media efforts for clients, completed proposals and presentations, helped secure new accounts and expanded existing business - Handled both B2B and B2C client work. I was partly responsible for landing the Boston’s Pizza digital account and the Baylor Scott & White website project. I also created PowerPoint presentations for real estate accounts as well as conducted interview, trademark and online research. Finally, I gave internal sales training presentations to Point Group employees and helped design the new TPG website and intranet.
  • Starpower
    Marketing Manager
    Starpower Jul 2013 - Mar 2014
    Dallas, Tx, Us
    STAR COMPANIES (Starpower, Starfloors, Star Interior Resources, Ed Kellum & Son) I directed all marketing efforts and controlled a $2 million marketing budget (Starpower and Ed Kellum & Son) in two markets (Dallas/Fort Worth, Texas & Phoenix/Scottsdale, Arizona): Digital (Website, Online Advertising, Eblasts, Social Media, SEO, Online Reviews), Print, Outdoor, Television, Radio, Photography, Collateral, In-store POP, Special Events and Public Relations. I personally handled all communications from cradle to grave and dealt directly with companies like Sony, The Dallas Cowboys, Samsung, Sonos, Thermador and others. I served as a ghostwriter for the CEO writing articles for publication in print and online as well as blog posts and press releases.
  • Dallas Light Bulb
    Marketing Director
    Dallas Light Bulb Mar 2010 - Dec 2012
    I created all print and digital communication, including social media, handled PR and directed photography. I built a new website for sister company, Victory Lighting Services. I personally created new brochures, including a corporate identity piece. In addition, I posted employment ads, interviewed candidates and hired personnel.
  • Emsi
    Marketing Director
    Emsi Jan 1990 - Dec 1999
    Irving, Tx, Us
    Examination Management Services, Inc. I provided marketing and public relations direction and execution for a multi-million dollar company working in the paramedical, occupational health and international claims investigation industries. In addition to traditional marketing services, I coordinated all national manager’s meetings, including negotiating with caterers, hotels and other venues, I also was responsible for all special event planning and execution as well as selecting client and employee rewards/gifts. I handled all marketing including print, electronic, conventions/special events, press release writing and distribution and more. I wrote and published the corporate newsletter. While the company was for sale, I repositioned the company as a technology leader in its industry. When EMSI sold, I was given a bonus.

Rebecca Baker Skills

Advertising Social Media Marketing Social Media Integrated Marketing Brand Management Public Relations Direct Marketing Marketing Communications Strategic Planning Email Marketing New Business Development B2b Management Strategy Marketing Customer Insight Trade Marketing Creative Writing

Rebecca Baker Education Details

  • University Of North Texas
    University Of North Texas
    Journalism With Minor In Marketing
  • Northwestern University
    Northwestern University
    Worked On Master'S Degree In Advertising

Frequently Asked Questions about Rebecca Baker

What company does Rebecca Baker work for?

Rebecca Baker works for Freelance

What is Rebecca Baker's role at the current company?

Rebecca Baker's current role is Marketing Specialist.

What is Rebecca Baker's email address?

Rebecca Baker's email address is ru****@****zon.net

What is Rebecca Baker's direct phone number?

Rebecca Baker's direct phone number is +197247*****

What schools did Rebecca Baker attend?

Rebecca Baker attended University Of North Texas, Northwestern University.

What are some of Rebecca Baker's interests?

Rebecca Baker has interest in Children, Economic Empowerment, Politics, Environment, Education, Science And Technology, Animal Welfare, Arts And Culture, Health.

What skills is Rebecca Baker known for?

Rebecca Baker has skills like Advertising, Social Media Marketing, Social Media, Integrated Marketing, Brand Management, Public Relations, Direct Marketing, Marketing Communications, Strategic Planning, Email Marketing, New Business Development, B2b.

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