Responsible for the delivery of national campaigns for Domino’s Australian & New Zealand markets, consisting of over 700 stores. - Multi channel planning across traditional and digital media - Campaign development- Development of marketing plans - Digital project management - Creative briefing across external agencies and internal design team - In store POS- Local Store Marketing- Electronic Direct Mail - National Direct Mail Campaigns- Pricing strategy - Budget management- Team leadership

Responsible for the delivery of national campaigns across traditional & digital channels for Domino’s Australian market, consisting of 530 stores. Core functions include:- In store POS- Local Store Marketing- Electronic Direct Mail - National Direct Mail Campaigns- Online Display (Google Display Network) - Search Engine Marketing- Online Content Management- Pricing strategy - Multi-channel planning- Post implementation review including ROI analysis - Creative briefing across external agencies & internal design team

Responsible for the delivery of national campaigns across traditional & digital channels for Domino’s New Zealand market (85 stores) including:- In store POS- Local Store Marketing- Electronic Direct Mail - Direct Mail Campaigns- Search Engine Marketing- Online Content Management

During this period I was responsible for the delivery of national promotions across Domino’s seven digital platforms. In addition to this, I executed the digital strategy across Australia and New Zealand’s online and social media platforms. Focus areas included:- Search Engine Marketing - Search Engine Optimisation- Online Display Campaigns- Affiliate Advertising- Online Project Management - Online Content Management - Google AnalyticsI have had the fortunate opportunity of working on a number of the Domino's major social media achievements including the world’s first Social Pizza, a Facebook give-away application, and launching Facebook Offers and Facebook Ordering.

During my time as Marketing Manager for Louenhide I oversaw the business transition from wholesaler to online retailer through the project management of two ecommerce websites and the establishment of business systems in line with the retail venture. Responsibilities in this role comprised of: management of all marketing initiatives including media buying, email marketing, social media marketing, affiliate advertising, copy writing, development of POS materials, and implementation of SEO & SEM strategies. I also routinely reported on the effectiveness of marketing activities and evaluation of ROI including the use of google analytics. I was responsible for all the website content which was managed via a CMS. Other duties included the coordination of trade fair events & photography shoots.

During my time in this role, I managed a large range of clients including McDonald’s, Subway, Chicken Treat, and IGA where I developed integrated campaigns incorporating Radio, TV, Digital and Sponsorship opportunities to deliver on my clients’ varied business objectives. I also routinely generated post campaign reporting to ensure that advertising was meeting with my client’s ROI expectations. My responsibilities included initiating Business Development activities to pro-actively source further sales opportunities with new or existing advertising clients.