- Utilized my experience in data analysis and web metrics to create a Split Test lifecycle course for new employees, resulting in improved understanding and efficiency in the department. - Improved interdepartmental communication and project management between developers and marketers, leading to optimized utilization of departmental resources. - Innovated new winning concepts for offers. - Collaborate with the data analytics team to enhance reporting and viewable results to better roll out winning A/B tests. - Created an internal Testing Tracker used by the department, with plans to improve it in 2023. - Automated the split test slack channel and established a bi-weekly meeting to share wins, and losses, get support, and provide feedback on funnels, resulting in improved split testing queues and increased moral

Maintained strong relationships with media partners and stayed updated on industry standards and new media programs/opportunities, regularly advising on new ways to reach targets. Drove Front End Sales Funnel Performance through A/B Testing with meaningful test results and accurately calling winners. Partnered with cross-functional teams, including Marketing, Video Editing, IT, and Design, to recommend changes based on winning test results. Improved internal KPIs, such as CVR, AOV, LTV, and Subscription Rates through a conversion rate optimization strategy and testing plan using both qualitative and quantitative data sources.

Plan and manage effective integrated media campaigns and buys. Monitor and optimize media performance through web metrics analysis and campaign effectiveness reporting Created over 300 unique images to test on native traffic

Business Operations and Bookkeeping Manager: Oversaw a wide variety of projects for multiple properties, and personal and business needs ensuring operations functioned on budget and on time. Liaised with CEO and senior leadership to set strategic goals. Supervise employee productivity and coordinate regularly through Basecamp to ensure cohesive operations and brand consistency across a team of 50. Researched new directives for business growth, adjusting operational budgets to promote profitability by 20%. Provided a bookkeeping service through QuickBooks for a minimum of 10 clients over the course of 5 years.Project Manager Designed and implemented company digital strategies within budget requirements, ensuring smooth operation for all digital tools and applications. Maintained a strong social media presence through consistent interaction and strategically scheduled posting with at least one post per day.Event Producer Produced seven weekend-long transformational retreats involving 600+ attendees, 45+ staff, and 20+ vendors with A-list celebrity guests Facilitated production from conception to execution, including travel/location, budgeting, scheduling, logistics, hospitality, vendor relations, and customer experience. Produced and coordinated live events including monthly live events with 75 attendees.

Worked with vendors, partners, and management to ensure a smooth-running successful product launch event which included over 40 wineries, two silent auctions, one live auction, a fashion exhibition, and two live musical performances with A-list celebrities. Created a cohesive design scheme to complement the event. Donated all profits to Share Our Strength | No Kid Hungry.