Rebecca Cooperman Email & Phone Number

Toronto, On, Ca

Palo Alto, Ca, Us

San Francisco, Ca, Us

Demandbase is the first marketing technology company built specifically to the needs of B2B account based marketers. Our patented, real time identification engine makes it possible for businesses to deliver personalized ads to people at their target companies across the web, and then help them tailor the messages on their website to engage and convert these companies into customers.

New York, Us

- Built and manage a book of strategic accounts within the Financial Services category - Spearheaded the development of Seeking Alpha’s Brokerage Business Plan- Collaborate with clients daily to ensure our products, solutions and customer service exceeds expectations and guarantee that the professional &personal relationship is highly valued - Work with Editorial on our Corporate Contributor Program to identify high quality content, and work with clients on content engagement success metrics

New York, Us

-Built Investopedia’s programmatic direct strategy, growing the business 1,366% YoY-Launched Investopedia’s Global Programmatic Guaranteed Business -Built and managed relationships from DSPS, Trading Desks and Agency Programmatic Specialists globally -Work internally to ensure programmatic options are properly integrated into all media proposals when applicable -Manage backend auction activity including monitoring opportunities, bid rates, win rates and advise our buyers on the most effective bidding strategies for our inventory

London, England, Gb

- Built the US agency team business by maintaining a list of agencies including all under Publicis & IPG- Attended agency and client meetings to inform & educate on new FT products- Entertained clients and agencies to build better relationships and foster a better working rapport - Worked with Ad Operations & Global Programmatic colleagues to launch the US programmatic sales strategy - Spearheaded FT’s 1st premium programmatic alliance - Consulted sales representatives and prepared them for programmatic discussions with agencies and their respective trading desks - Coordinated with our global client reps on a daily basis to ensure our communication, opportunities and proposals are consistent across clients and agencies in all regions.- Collaborated with FT’s content activation team to create both native programs & build out content syndication platforms for clients & agencies

Atlanta, Ga, Us

-Support Sales & help upsell direct advertising space on weather.com and on TWC apps across all mobile and tablet devices-Build great relationships with all clients and communicate constantly to ensure satisfaction with our business-Keep clients informed and educated on all new products and custom executions -Work with Trading Desks, Networks and DSPS to best monetize all unsold inventory at the highest level possible -Analyze reporting to understand CPM competition on volume and which rates monetize the highest for us and perform best for the clients