- 25+ years experience creating and selling digital software products with hundreds of millions of dollars in top line sales in highly competitive markets. - 20+ years experience in building and leading incredibly talented teams to surpass business goals. - 20+ years experience as a business leader of digital content delivery, marketing, monetization and ecommerce companies.I started working online nearly 25 years ago, when the Internet was this fascinating new medium with infinite possibilities. I guess you could say that I’ve grown up with the Internet. I’ve loved it. I’ve hated it. I’ve fought with it. And I’ve succeeded with it. In 1997, I taught myself HTML and never looked back. By 2000, I was CEO of an internet company. In those early days, there were no tools, solutions or service providers. Everything that the business needed had to be created, so I spent the first few years of my career building a world class team to create the digital tools and services we needed to function and grow. We specialized in technology to track commerce events for thousands of vendors over hundreds of products.We were tracking an immense amount of data, pushing the very limits of what software was capable of at the time. We were very early adopters of PHP and put the language through such a stress test that the creators were working directly with my developers to develop it into what it is today. This work developed in me a scrappy, bootstrapping, problem-solving mindset that still serves me well today. I have founded and scaled technology companies, including software and ecommerce businesses, to teams of 30+ people and annual revenues of nine figures. I have experience in leading organizational strategy, developing and implementing processes, and ensuring operational efficiency from the ground up. My background includes finding exceptional talent, mentoring team members, and fostering a positive work culture.I have always worked in the digital environment because of its measurability, allowing for data-informed decisions on strategy and tactics as well as the wonderful things that can be achieved with software. I'm looking for opportunities to continue my growth as a business leader for all things digital.
Monster Studios Llc
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Consultant OwnerMonster Studios Llc 2015 - PresentDeerfield Beach, Florida, United StatesProviding digital solutions to business problems as required by my clients, anything from software development to improve ecommerce sales to backend financial reporting systems to funnel creation and optimization.
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OwnerStorm Media Ltd. Sep 2004 - Jan 2012Fort Lauderdale, FlLed overall company strategy, goals and product development.Identified and analyzed KPIs to guide overall business growth strategies.Created all company processes and procedures and trained all team members in their execution.
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Chief Executive OfficerInnovative Ideas International, Ltd. Jan 2002 - Jan 2011Las Vegas, NvDeveloped company culture allowing individual team members to excel through freedom with accountability.Led affiliate marketing initiatives and business development negotiations with product and traffic partners to reach over 70 million hits per day and over 5000 sales per day.Identified and analyzed KPIs to guide overall business growth strategies.Designed and led the market launch of an award winning affiliate marketing system employing new features that pushed technological limitations of the era.Mentored employees new to digital marketing and technologies, as well as senior-level online media specialists from the technical and business sides of the company.
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Chief Operating OfficerInnovative Ideas International, Ltd. Jun 2001 - Jan 2002Kalamazoo, MiEnsured operational alignment with company financial goals.Assessed talent requirements and recruited top talent for key development, marketing and support positions.Identified new markets to service with existing software solutions.Led the design and development of all company products and services.Increased revenue by $4.5 million a year selling advertising using unconverted traffic supply.Created a web-based statistical software package using all data available to detect fraudulent activity, which decreased revenue loss by 15% after implementation.Created a scalable payment process to send weekly payments to over 3000 active affiliates.
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Vp Of MarketingInnovative Ideas International, Ltd. Oct 2000 - Jun 2001Kalamazoo, MiDeveloped and executed print, web and trade show marketing campaigns intended to recruit active affiliates, resulting in exponential year-over-year growth.Continued management of affiliate support team and provided all crisis communications.Provided marketing perspective for overall company strategy development.Built a thriving online community of active affiliate marketers.
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Affiliate Service & Support ManagerInnovative Ideas International, Ltd. Feb 1999 - Oct 2000Kalamazoo, MiDeveloped industry leading communication strategy leading to month over month growth in affiliate activity while minimizing affiliate attrition.Developed content to educate affiliates on how best to promote company digital products.Developed and executed new affiliate acquisition strategy.Managed a team of support representatives, ensuring leading communication standards were maintained.Provided all crisis response communications.
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Customer Service & Support ManagerInnovative Ideas International, Ltd. May 1997 - Feb 1999Kalamazoo, Mi
Rebecca Deforest Education Details
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Pre-Medicine/Pre-Medical Studies
Frequently Asked Questions about Rebecca Deforest
What company does Rebecca Deforest work for?
Rebecca Deforest works for Monster Studios Llc
What is Rebecca Deforest's role at the current company?
Rebecca Deforest's current role is An innovative leader with over 25 years of experience managing and growing startups while leading high-performing teams. I thrive on creating strategic solutions to complex problems and fostering organizational growth..
What schools did Rebecca Deforest attend?
Rebecca Deforest attended Central Michigan University.
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Rebecca DeForest
Government Civil Servant & Military Officer: Student @ Eisenhower School For National Security And Resource StrategyWashington, Dc5yahoo.com, us.army, army.mil, army.mil, goarmy.com -
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